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What Are The 3 Most Important Things Businesses Need To Know About Social Media?

What Are The 3 Most Important Things Businesses Need To Know About Social Media? | Information Technology & Social Media News | Scoop.it

...

The Three Keys To Social Media:

Engagement Value Marketing

Starting  with the most important key first…

Engagement

Part of being social is communicating and engaging with people.

If your objective on social media is just to promote your product and avoid any communication, you’ll probably have a difficult time achieving that goal. Consumers are on Facebook and Twitter to interact with people and brands. If you’re brand isn’t engaging with them, you might ask well eliminate your hopes for selling more product through these channels.

Why engagement is key to social media success:

People are using more than just email and phone calls to communicate with brands; many are now tweeting or posting on Facebook pages. If a brand doesn’t respond to any inquires on Facebook or Twitter, then it’s equivalent to not answering emails and not picking up the phone.

 

Value

Providing value to users can increase your retweets and shares. Provide valuable links that stay within a niche.

Fans are following you because they either like your brand or like what you’ve been tweeting / posting. The worst thing you can do is to take a 180 degree turn and start posting off topic subjects. Whatever your industry is, it’s important to tweet and post things within “your” topic.

 

Marketing

Social media is not an advertising platform. However, it can and should be used as a place to occasionally promote your latest offerings and sale.

It is important to find the right balance between your usual tweets and the promotional tweets. You do want to promote your brand; you just don’t want to do it too often. You’ll want anywhere from 5-10% of your tweets to be promotional.

As an analogy, think of social media like television. If all a network did was broadcast their programming, they wouldn’t make any money. But if all they did was broadcast commercials, they wouldn’t have any viewers. They need to strike the right balance, and many of them have done that. For most networks, about 30% of their broadcast is advertisements; the other 70% is programming.

When approaching social media the right way, you can build relationships with current and prospective customers, update fans on your business activity, build loyalty and possibly make a sale. The key is to have a balance.

 

By Zach Bulygo  http://bit.ly/N53cU3

Source  http://bit.ly/PAIr0V


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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Guidelines for Accessible and Usable Web Sites: Observing Users Who Work With Screen Readers

Guidelines for Accessible and Usable Web Sites: Observing Users Who Work With Screen Readers | Information Technology & Social Media News | Scoop.it
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Google Nova no será un operador telefónico, solo te conectará a la mejor red disponible

Google Nova no será un operador telefónico, solo te conectará a la mejor red disponible | Information Technology & Social Media News | Scoop.it
Google Nova es una tecnología capaz de cambiar a la mejor señal de red celular o WiFi disponible.

Via Rocío Villar Polo
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Dropbox compra Pixelapse

Dropbox compra Pixelapse | Information Technology & Social Media News | Scoop.it
Dropbox continua con su estrategia de comprar startups. En esta ocasión le ha tocado a Pixelapse, una plataforma online específicamente diseñada para que los creativos puedan trabajar en conjunto, de manera ubicua y en tiempo real sobre archivos de tipo Photoshop y similares
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Rescooped by Jesús Hernández from JAV - #SocialMedia, #SEO, #tECONOLOGÍA & más
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SMO, un término que todo experto en SEO debe poner atención

SMO, un término que todo experto en SEO debe poner atención | Information Technology & Social Media News | Scoop.it
El término SMO continuará en la escena del marketing, sobre todo será un concepto que todo experto en Search Engine Optimization debe conocer, pues las tendencias apuntan hacia él.

Via javier gil
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Estudiante crea un algoritmo que aumenta hasta 7 veces la velocidad WiFi

Estudiante crea un algoritmo que aumenta hasta 7 veces la velocidad WiFi | Information Technology & Social Media News | Scoop.it
La velocidad de tu conexión WiFi no solo depende de tu proveedor de Internet, también (entre otras cosas) del número de redes WiFi alrededor. A más redes, más interferencias entre ellas y menor velocidad de tu red. Un estudiante ha desarrollado ahora un algoritmo para solucionar el problema.

Via Juanmi Muñoz, Alazne González
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Here’s How To Turn On Windows 10’s New, Hidden Calendar And Clock

Here’s How To Turn On Windows 10’s New, Hidden Calendar And Clock | Information Technology & Social Media News | Scoop.it
 I presume by now that if you are a Windows kid, you are using the newest build of the Windows 10 operating system, the recently released 9926 edition. If you are, go ahead and select the clock in the lower right corner of your screen.
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Eres mejor líder de lo que piensas. Tres habilidades básicas del liderazgo.

Eres mejor líder de lo que piensas. Tres habilidades básicas del liderazgo. | Information Technology & Social Media News | Scoop.it
Liderazgo: Eres mejor líder de lo que piensas... Por José M. Pujol H. El Blog Catalizador. Creo firmemente que todos somos líd

Via Manuel Gross
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Manuel Gross's curator insight, January 24, 11:43 AM

El verdadero liderazgo no tiene nada que ver con títulos, rótulos bonitos en un escritorio o posiciones dentro de un organigrama. El liderazgo en su esencia más simple y poderosa, es una forma de pensar y actuar, ni más ni menos.

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2015: The year of the beacon? (Interview) | dotRising

2015: The year of the beacon? (Interview) | dotRising | Information Technology & Social Media News | Scoop.it
Last year we were lambasted with the promise of a beacon-clad future, but has the b-word lost its buzz? This week we ask marketing expert Mark Mars whether he thinks 2015 will be the year of the beacon.
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¿Tiene Apple que cambiar para satisfacer a WhatsApp?

¿Tiene Apple que cambiar para satisfacer a WhatsApp? | Information Technology & Social Media News | Scoop.it
La nueva web de WhatsApp no puede usarse desde el iPhone. ¿Quién tiene la...
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Dropbox adquiere CloudOn, una startup centrada en la edición de documentos en la nube

Dropbox adquiere CloudOn, una startup centrada en la edición de documentos en la nube | Information Technology & Social Media News | Scoop.it
En anteriores ocasiones os hemos hablado de CloudOn, una startup cuyo objetivo es aumentar la productividad de sus usuarios facilitando la creación,
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SpaceX confirma inversión de 10.000 millones de dólares por parte de Google y Fidelity

SpaceX confirma inversión de 10.000 millones de dólares por parte de Google y Fidelity | Information Technology & Social Media News | Scoop.it
Space Exploration Technologies (SpaceX) acaba de confirmar la recaudación de 10.000 millones de dólares en una ronda de financiación con dos nuevos inversores: Google y Fidelity.
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8 Sencillos trucos para buscar en Google y ganar tiempo [INFOGRAFÍA]

8 Sencillos trucos para buscar en Google y ganar tiempo [INFOGRAFÍA] | Information Technology & Social Media News | Scoop.it
Buscar en Google es una actividad que llevas a cabo todos los días. Buscar en Google se ha convertido para ti en una manera efectiva de encontrar aquella i

Via Teresa Torné, Rui Guimarães Lima
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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Information Technology & Social Media News | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz, Os Ishmael, malek
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Guillaume Decugis's comment, January 28, 9:46 PM
Nice pick @Vicki!
Jeremy Pollard's curator insight, January 29, 5:56 PM

Icebergs are a great metaphor. We use an iceberg in Shipley win-work sessions to highlight that deals are often won under the iceberg around unstated issues, then justified on the stated requirements. 

 

Later, when client agree they could make some powerful changes to their process for winning work, this iceberg about the hidden barriers to making that change comes into play.

 

The ratio of people and organisations that want to changes, but struggle to make it stick, is very high. We are fast approaching the point where effective change management becomes a bigger issue to work on with clients than the specifics of the solution being considered.

 

I recommend this article, and the powerful visual as a starting point for you own conversations with your team about making things happen.

 

I suggest starting with examples of projects or changes of significance that HAVE worked for you. Talk through why you think they worked.  Compare them to the projects or changes that stalled or ran late. What was different?

 

Talk to colleagues about their success and failures in change.

 

Leading a team, helping a customer - change is the foundation skill.

Where would you rank your ability to drive, lead and make change happen?

Emeric Nectoux's curator insight, January 30, 10:02 AM

What really leads the changes... 

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Assistive Technology for Kids with Learning Disabilities: An Overview

Assistive Technology for Kids with Learning Disabilities: An Overview | Information Technology & Social Media News | Scoop.it

by Kristin Stanberry and Marshall Raskind


"The use of technology to enhance learning is an effective approach for many children. Additionally, students with LD often experience greater success when they are allowed to use their abilities (strengths) to work around their disabilities (challenges). AT tools combine the best of both of these practices.

"This article will introduce parents to the role of AT in helping their children with LD. The better informed you are about AT, the greater the chances your child will experience success in school, in recreation and, eventually, at work. You will also want to learn how to choose AT tools that are reliable and to select technology that is tailored to your child's individual needs, abilities, and experience."


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Telefónica vende su filial O2 por 13.200 millones de euros

Telefónica vende su filial O2 por 13.200 millones de euros | Information Technology & Social Media News | Scoop.it
Telefónica vende su filial británica O2 a Hutchison Whampoa (Three) por 13.200 millones, en una operación por la cual sale definitivamente de las islas.
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Mobile Moves in on Grocery Shopping

Mobile Moves in on Grocery Shopping | Information Technology & Social Media News | Scoop.it
More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a
new study. based on a new study. Cashing in those coupons also is more likely to be via mobile, with more than half (69%) of consumers saving coupons on mobile rather than printing them, according to
NinthDecimal Mobile Audience Insight Report.
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Las Smart Cities supondrán una inversión de 87.000 millones de euros entre 2010 y 2020

Las Smart Cities supondrán una inversión de 87.000 millones de euros entre 2010 y 2020 | Information Technology & Social Media News | Scoop.it
El volumen de negocio que generará IoT alcanzará los 596.000 millones de euros en 2022, según el IV informe sobre IoT del Instituto VINT de Sogeti, qu...

Via Ursula Sola de Hinestrosa
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#ITSecurity : 6 Claves para reconocer Correos de #Phishing

#ITSecurity : 6 Claves para reconocer Correos de #Phishing | Information Technology & Social Media News | Scoop.it
Ciertos indicios nos dan una idea de si es seguro o sensato hacer clic en ciertas cosas sin una mayor investigación, para reconocer correos de phishing.

Via AlexaInformática - Web & Mobile Technology - Social Media
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The web designer’s guide to social media

The web designer’s guide to social media | Information Technology & Social Media News | Scoop.it
With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a signifi
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El CEO de BlackBerry quiere que Apple lance iMessage en sus dispositivos

El CEO de BlackBerry quiere que Apple lance iMessage en sus dispositivos | Information Technology & Social Media News | Scoop.it
Si estáis al corriente de la actualidad tecnológica de Apple más allá de Apple, sabréis que BlackBerry no está precisamente en sus mejores...
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Hospitality company implements ibeacon technology to improve customer service

Hospitality company implements ibeacon technology to improve customer service | Information Technology & Social Media News | Scoop.it
Marriot revamped its loyalty program by installing beacons around just 14 Marriott Hotel properties through the first part of 2015 and using data and feedback from this trial period to figure out how to best proceed and increase the scope of the program
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Apple patenta un control de interfaces con detección de movimiento ocular

Apple patenta un control de interfaces con detección de movimiento ocular | Information Technology & Social Media News | Scoop.it
Se reportó que Apple recibió el visto bueno de una patente con el nombre Sistemas y métodos para contrarrestar un desvanecimiento perceptual de un indicador móvil, que podría representar la introducción de un control de interfaces en sus...
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Google empieza a advertir a webmasters que deben hacer sus sitios “mobile-friendly”

Google empieza a advertir a webmasters que deben hacer sus sitios “mobile-friendly” | Information Technology & Social Media News | Scoop.it
Una particular notificación está llegando vía Google Webmasters Tools y por correo electrónico a decenas de propietarios de sitios web, un aviso que, yendo
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Presentación del informe ‘La Sociedad de la Información en España 2014′

Presentación del informe ‘La Sociedad de la Información en España 2014′ | Information Technology & Social Media News | Scoop.it
Fundación Telefónica canaliza la Acción Social y Cultural del Grupo Telefónica y está presente en Argentina, Brasil, Chile, Colombia, Ecuador, España, México, Perú y Venezuela. Aunque la actuación de la Fundación es local en todos y cada uno de estos paises, su enfoque es global, y si bien las Fundaciones han sido constituidas de acuerdo con las legislaciones respectivas de cada país, todas ellas comparten una misma visión, objetivos y métodos de trabajo

Via Francisco Revuelta, juandoming, Usalbiomedica, Angel Mones
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