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What Are The 3 Most Important Things Businesses Need To Know About Social Media?

What Are The 3 Most Important Things Businesses Need To Know About Social Media? | Information Technology & Social Media News | Scoop.it

...

The Three Keys To Social Media:

Engagement Value Marketing

Starting  with the most important key first…

Engagement

Part of being social is communicating and engaging with people.

If your objective on social media is just to promote your product and avoid any communication, you’ll probably have a difficult time achieving that goal. Consumers are on Facebook and Twitter to interact with people and brands. If you’re brand isn’t engaging with them, you might ask well eliminate your hopes for selling more product through these channels.

Why engagement is key to social media success:

People are using more than just email and phone calls to communicate with brands; many are now tweeting or posting on Facebook pages. If a brand doesn’t respond to any inquires on Facebook or Twitter, then it’s equivalent to not answering emails and not picking up the phone.

 

Value

Providing value to users can increase your retweets and shares. Provide valuable links that stay within a niche.

Fans are following you because they either like your brand or like what you’ve been tweeting / posting. The worst thing you can do is to take a 180 degree turn and start posting off topic subjects. Whatever your industry is, it’s important to tweet and post things within “your” topic.

 

Marketing

Social media is not an advertising platform. However, it can and should be used as a place to occasionally promote your latest offerings and sale.

It is important to find the right balance between your usual tweets and the promotional tweets. You do want to promote your brand; you just don’t want to do it too often. You’ll want anywhere from 5-10% of your tweets to be promotional.

As an analogy, think of social media like television. If all a network did was broadcast their programming, they wouldn’t make any money. But if all they did was broadcast commercials, they wouldn’t have any viewers. They need to strike the right balance, and many of them have done that. For most networks, about 30% of their broadcast is advertisements; the other 70% is programming.

When approaching social media the right way, you can build relationships with current and prospective customers, update fans on your business activity, build loyalty and possibly make a sale. The key is to have a balance.

 

By Zach Bulygo  http://bit.ly/N53cU3

Source  http://bit.ly/PAIr0V


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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Why UX Designers Need to Think like Architects | UX Magazine

Why UX Designers Need to Think like Architects | UX Magazine | Information Technology & Social Media News | Scoop.it
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Dando buen ejemplo a sistemas artificiales de visión | iNFoRMáTiCa++

Dando buen ejemplo a sistemas artificiales de visión | iNFoRMáTiCa++ | Information Technology & Social Media News | Scoop.it
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Line sigue ganando más que WhatsApp y WeChat

Line sigue ganando más que WhatsApp y WeChat | Information Technology & Social Media News | Scoop.it
Con 175 millones de usuarios activos, Line sigue ganando mucho más que sus principales competidores, WhatsApp y WeChat.
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Rescooped by Jesús Hernández from #Innovation #I+D+I
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4 principios del Design Thinking

4 principios del Design Thinking | Information Technology & Social Media News | Scoop.it

La innovación es un mecanismo para crear valor, esto implica que las soluciones innovadoras deben cumplir ciertos criterios. Ser simplemente nuevo, no garantiza que se esté creando valor. Así que para que una solución sea innovadora debe caer en la intersección de tres restricciones: Debe ser deseable para los clientes o usuarios Debe ser tecnológica y operativamente viableDeber ser financieramente rentable  Cumplir simultáneamente las tres condiciones, implica no sólo disponer de un método, sino también de un enfoque específico que facilite la obtención de la mejor solución posible. Este enfoque descansa sobre una serie de principios, probablemente la lista podría ser más exhaustiva pero en mi opinión los principios clave son los siguientes:Centrado en el cliente/usuarioConstruir prototipos y realizar experimentosIterativo y flexibleFormar equipos multidisciplinares (cocreación)


Via www.sercompetitivos.com
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MyKLogica's curator insight, April 22, 7:56 AM

Un buen artículo que explica de forma clara las fases del Design Thinking en la innovación tecnológica:


  1. Centrado en el cliente/usuario
  2. Construir prototipos y realizar experimentos
  3. Iterativo y flexible
  4. Formar equipos multidisciplinares (cocreación)
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Windows 9: un grupo de hackers revela sus primeros detalles

Windows 9: un grupo de hackers revela sus primeros detalles | Information Technology & Social Media News | Scoop.it
WORZ es el nombre de un grupo de hackers rusos conocido, entre otras cosas, por haber filtrado anteriormente (y con bastante acierto) varias de las novedades en las que Microsoft trabajaba, de forma confidencial, para Windows.
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44% of Twitter Accounts Have Never Sent a Tweet

44% of Twitter Accounts Have Never Sent a Tweet | Information Technology & Social Media News | Scoop.it

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction ofnew ad types and the profile revamp are some of the ways by which the 140 character platform is trying to simplify and garner more reach. Looks like all this isn’t enough, since a new research provides an update on the size of an ongoing problem: getting people to tweet.


Via Brian Yanish - MarketingHits.com
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How to Uncover the Right SEO Keywords in 3 Simple Steps

How to Uncover the Right SEO Keywords in 3 Simple Steps | Information Technology & Social Media News | Scoop.it
While valuable SEO keyword insight isn't as easy to turn up as it used to be, we are here to help you dig for it.

Via ThePinkSalmon
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An introduction to Augmented Reality

An introduction to Augmented Reality | Information Technology & Social Media News | Scoop.it

"A great Video explaining augmented reality Technology."


Via TechinBiz, PingPal, TheSoulfulEMU
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aanve's curator insight, April 19, 8:40 PM

www.aanve.com

 

JordiMarínba's curator insight, April 20, 12:51 PM

A mustwatch video to learn the basics of #AR

Antoine LEGRAND et Stéphane CORNILLON's curator insight, April 21, 10:47 PM

#tieswithmarcinskema

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Microsoft to open 11 new specialty retail stores in the US next month

Microsoft to open 11 new specialty retail stores in the US next month | Information Technology & Social Media News | Scoop.it
Microsoft plans to open 11 new specialty retail stores in May, but only in the US. The new information comes by the means of a Facebook event posted earlier this week, as spotted by WinBeta.
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Turbocharge Your Content Marketing: 5 Tips For Boosting Efficiency

Turbocharge Your Content Marketing: 5 Tips For Boosting Efficiency | Information Technology & Social Media News | Scoop.it
If you’ve ever engaged in any kind of content marketing—and we hope that you have—then you probably know how satisfying it can be to see your company represented so well on the Internet.
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6 Presentation Design Dos and Don’ts

6 Presentation Design Dos and Don’ts | Information Technology & Social Media News | Scoop.it
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The Explosive Growth of Cloud Computing | Social Media Today

The Explosive Growth of Cloud Computing | Social Media Today | Information Technology & Social Media News | Scoop.it
The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.
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malek's curator insight, April 17, 4:27 AM

That growth is consistent with forecasts from GigaOM Research, which expects the total worldwide addressable market for cloud computing to reach $158.8B by 2014, an increase of 126.5 percent from 2011.

Luis Cano's curator insight, April 17, 5:58 PM

The cloud without limits... 

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La influencia de indicadores sociales en el SEO continúa creciendo

La influencia de indicadores sociales en el SEO continúa creciendo | Information Technology & Social Media News | Scoop.it
Puro Marketing - 2013 fue un año difícil para el SEO. Tras el revuelo ya iniciado tiempo atrás por los implacables esbirros de Google: Panda y Penguin, además de la nueva incorporación de Hummingbird, y la...
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8 Tools to Send Messages to Shoppers Based on In-Store Movements | Street Fight

8 Tools to Send Messages to Shoppers Based on In-Store Movements | Street Fight | Information Technology & Social Media News | Scoop.it
Forty-four percent of shoppers now say they’ve used their smartphones for product research while standing in a store’s aisles, which means marketers who fai
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Así es Rithm, el nuevo Snapchat de la música

Así es Rithm, el nuevo Snapchat de la música | Information Technology & Social Media News | Scoop.it
Rithm es un nuevo servicio que apunta a convertirse en la siguiente gran aplicación de mensajería. Combina música, stickers, imágenes y vídeos. ¿Algo más?
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Rescooped by Jesús Hernández from La R-Evolución de ARMAK
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Conozca Tencent, el gigante de la tecnología china que amenaza con el dominio global

Conozca Tencent, el gigante de la tecnología china que amenaza con el dominio global | Information Technology & Social Media News | Scoop.it

Via ARMAK de ODELOT
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Improving Access to Valuable Information

Improving Access to Valuable Information | Information Technology & Social Media News | Scoop.it
The assurance and tax experts, McGladrey, improved the appearance, performance, and value of its website by making it easier to deliver accurate, relevant results to customers.
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The Explosive Growth of Cloud Computing | Social Media Today

The Explosive Growth of Cloud Computing | Social Media Today | Information Technology & Social Media News | Scoop.it
The 1st section of the infographic is about the growth of cloud computing, from its initial inception in 2008, to the widespread adoption we see today. There is a graph that shows that in 2008 the cloud computing industry was estimated to be worth $46 billion and in 2014 it is estimated to be worth more than $150 billion.

Via John van den Brink, Ivo Nový
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malek's curator insight, April 17, 4:27 AM

That growth is consistent with forecasts from GigaOM Research, which expects the total worldwide addressable market for cloud computing to reach $158.8B by 2014, an increase of 126.5 percent from 2011.

Luis Cano's curator insight, April 17, 5:58 PM

The cloud without limits... 

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What Makes a Great Mobile (Banking) App

What Makes a Great Mobile (Banking) App | Information Technology & Social Media News | Scoop.it
Sixty financial services industry leaders share their favorite non-financial apps as a guide for future mobile banking app development.
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6 Best Practices of Responsive Web Design [Infographic]

6 Best Practices of Responsive Web Design [Infographic] | Information Technology & Social Media News | Scoop.it

Responsive design for a website is often used in the context of mobile users.

Given the fact that more and more users are using mobile devices such as their smartphones and tablets to access the web, both for browsing and otherwise, it is extremely important that website designs become responsive towards all devices and screen sizes.


Find more advantages, benefits and best practices of responsive design at the infographic and article link.


Via Lauren Moss, Ivo Nový
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Massimo Petrucci's curator insight, April 22, 1:27 AM

Interessante infografica che mostra le dimensioni ideali degli oggetti web e delle immagini quando si progetta un template resposive.

Mr Tozzo's curator insight, April 23, 2:42 AM
6 Best Practices of Responsive Web Design [Infographic]
Pallab Kakoti's curator insight, Today, 1:56 AM

Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page  content based on the device.

 

Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks for responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.

 

Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.

 

Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with #ProbabilityScores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.

 

#ProbabilityScores <> #ContentScores <> #ContentEngagement

Visit the blogs4bytes Responsive Content Design HomepageCheck out the Responsive Content Scores for the blogs4bytes Homepage

 

http://sonicrituals.brinkster.net/ps/probabilityscores.png

 

Responsive Design, Parallax Campaigns, Hashtag Marketing, SEO & SMO all blend into one to serve a hot cup of result driven digital marketing performance with #blogs4bytes // Follow the conversation.

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User experience is the new differentiator. How will that affect the internet?

User experience is the new differentiator. How will that affect the internet? | Information Technology & Social Media News | Scoop.it
The world of business is changing, as are the locations of the people who are driving that business. How companies reach new users and how they treat them once they do will be the defining business issue of the future.
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The 5 things you must give Employees

The 5 things you must give Employees | Information Technology & Social Media News | Scoop.it
Odds are very high that many of your employees are disengaged, but you have the power to change that. Forget about awards and bonuses. Here are the five gifts that keep on giving.

Via TechinBiz
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La regulación legal de los robots: una cuestión espinosa

La regulación legal de los robots: una cuestión espinosa | Information Technology & Social Media News | Scoop.it
En el futuro, cuando la regulación legal de los robots sea uno de los pilares de la convivencia, ¿cómo será la normativa?
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Google Maps design secrets revealed | Web design | Creative Bloq

Google Maps design secrets revealed | Web design | Creative Bloq | Information Technology & Social Media News | Scoop.it
Google Maps launched in 2005 and it was a revolution: you could go to your desktop browser, click and drag a map with a mouse and watch it render smoothly and quickly. Before then, you usually had to click arrows at the edge of a map in order to pan it, and wait for it to load.
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Rescooped by Jesús Hernández from Programación Web desde cero
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[¿??] Gmail tiene permiso para leer nuestros correos privados

[¿??] Gmail tiene permiso para leer nuestros correos privados | Information Technology & Social Media News | Scoop.it

Ahora Gmail tiene permiso para leer nuestros correos privados para utilizarlos en beneficio propio y mandarnos publicidad y recomendaciones acordes.


Via ASTURWEB, PHPdesde0
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