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What Are The 3 Most Important Things Businesses Need To Know About Social Media?

What Are The 3 Most Important Things Businesses Need To Know About Social Media? | Information Technology & Social Media News | Scoop.it

...

The Three Keys To Social Media:

Engagement Value Marketing

Starting  with the most important key first…

Engagement

Part of being social is communicating and engaging with people.

If your objective on social media is just to promote your product and avoid any communication, you’ll probably have a difficult time achieving that goal. Consumers are on Facebook and Twitter to interact with people and brands. If you’re brand isn’t engaging with them, you might ask well eliminate your hopes for selling more product through these channels.

Why engagement is key to social media success:

People are using more than just email and phone calls to communicate with brands; many are now tweeting or posting on Facebook pages. If a brand doesn’t respond to any inquires on Facebook or Twitter, then it’s equivalent to not answering emails and not picking up the phone.

 

Value

Providing value to users can increase your retweets and shares. Provide valuable links that stay within a niche.

Fans are following you because they either like your brand or like what you’ve been tweeting / posting. The worst thing you can do is to take a 180 degree turn and start posting off topic subjects. Whatever your industry is, it’s important to tweet and post things within “your” topic.

 

Marketing

Social media is not an advertising platform. However, it can and should be used as a place to occasionally promote your latest offerings and sale.

It is important to find the right balance between your usual tweets and the promotional tweets. You do want to promote your brand; you just don’t want to do it too often. You’ll want anywhere from 5-10% of your tweets to be promotional.

As an analogy, think of social media like television. If all a network did was broadcast their programming, they wouldn’t make any money. But if all they did was broadcast commercials, they wouldn’t have any viewers. They need to strike the right balance, and many of them have done that. For most networks, about 30% of their broadcast is advertisements; the other 70% is programming.

When approaching social media the right way, you can build relationships with current and prospective customers, update fans on your business activity, build loyalty and possibly make a sale. The key is to have a balance.

 

By Zach Bulygo  http://bit.ly/N53cU3

Source  http://bit.ly/PAIr0V


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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Cómo te afecta la nueva (y vergonzosa) Ley de Propiedad Intelectual

Cómo te afecta la nueva (y vergonzosa) Ley de Propiedad Intelectual | Information Technology & Social Media News | Scoop.it
No hay vuelta atrás. La reforma de la Ley de Propiedad Intelectual (LPI) española acaba de aprobarse en el Pleno del Congreso de los Diputados por 172 votos a favor (solo los del Partido Popular), 144 en contra y 3 abstenciones. Era el último paso que necesitaba para entrar en vigor el próximo 1 de enero de 2015. La nueva Ley ha levantado una fuerte polémica porque, básicamente, intenta regular y controlar Internet en beneficio de unos pocos. Y lo hace de una forma burda e ineficiente. Y te afec
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UX Methods & Deliverables

UX Methods & Deliverables | Information Technology & Social Media News | Scoop.it
The most common methods, deliverables and tools used by User Experience
Designers for creating relevant, user-centered digital interfaces.
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Advertising and Tech Trends for 2015

Advertising and Tech Trends for 2015 | Information Technology & Social Media News | Scoop.it
In an early start to the prediction season I recently took part in a panel on #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from the startups, enterprises, media and agencies. Here is a quick round u...
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Realizan con éxito la primera operación de cáncer de páncreas en España asistida con 'Google Glass'

Realizan con éxito la primera operación de cáncer de páncreas en España asistida con 'Google Glass' | Information Technology & Social Media News | Scoop.it
Los cirujanos de la Clínica La Luz Enrique Moreno y Adelardo Caballero han intervenido con éxito a una paciente con cáncer de páncreas con la asistencia de...
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Arduino Tutorial: Developing iPhone-Controlled Prototypes

Arduino Tutorial: Developing iPhone-Controlled Prototypes | Information Technology & Social Media News | Scoop.it
Electronics engineer Nick Pulver discusses the philosophy of prototyping and shows how to use an Arduino and an iPhone to quickly mock up a solution.
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La gran Softonic se va a pique: despedirá a más de la mitad de su plantilla - Noticias de Tecnología

La gran Softonic se va a pique: despedirá a más de la mitad de su plantilla - Noticias de Tecnología | Information Technology & Social Media News | Scoop.it
La gran Softonic se va a pique: despedirá a más de la mitad de su plantilla El portal de descargas de software español Softonic ha anunciado un ERE con el que despedirá a más de la mitad de su plantilla debido a la pérdida de ingresos
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5 great examples of Augmented Reality in Marketing

5 great examples of Augmented Reality in Marketing | Information Technology & Social Media News | Scoop.it

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5 campañas de marketing de guerrilla más creativas a nivel global | Revista InformaBTL: Promociones, Activaciones y Below the Line

5 campañas de marketing de guerrilla más creativas a nivel global | Revista InformaBTL: Promociones, Activaciones y Below the Line | Information Technology & Social Media News | Scoop.it
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How to Set Up Google Analytics Goals and Score More Conversions

How to Set Up Google Analytics Goals and Score More Conversions | Information Technology & Social Media News | Scoop.it
You look at Google Analytics and see tons of data but there are so many different numbers…  What should you focus on?

Ideally, you want to focus on a couple of key metrics that you can track on a regular basis.

Goals in Google Analytics help to focus your attention on these metrics.  Read on and we’ll bare all!

Why Set Up Goals?

Via Brian Yanish - MarketingHits.com, massimo facchinetti
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Las ventajas del rebranding emocional

Las ventajas del rebranding emocional | Information Technology & Social Media News | Scoop.it
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Security Will Need Big Insight, Not Just Big Data

Security Will Need Big Insight, Not Just Big Data | Information Technology & Social Media News | Scoop.it
In looking for new opportunities in security, and many sectors, we look for the echoes of the current IT mega-trends: cloud, mobile, big data. These trends, and especially the interactions between them, are dramatically changing security needs.
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Un recurso para proteger la información almacenada en #Dropbox

Un recurso para proteger la información almacenada en #Dropbox | Information Technology & Social Media News | Scoop.it
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Via Ramon Aragon
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La guerra preventiva de CurrentC contra Apple Pay

La guerra preventiva de CurrentC contra Apple Pay | Information Technology & Social Media News | Scoop.it
CurrentC se levanta en armas contra Apple Pay. El cártel de minoristas estadounidenses está determinado en conseguir un trozo del pastel de los...
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10 Points to Consider When Designing a Responsive Website | Designbeep

10 Points to Consider When Designing a Responsive Website | Designbeep | Information Technology & Social Media News | Scoop.it
For the last few years with the widespread increase in internet access from mobile or handheld devices, responsive web design became the order of the day.
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Watson Analytics, la revolución en decisiones empresariales

Watson Analytics, la revolución en decisiones empresariales | Information Technology & Social Media News | Scoop.it
Poder predecir qué va a suceder en el futuro es oro puro para las empresas, y el grueso de esa información la tienen ya. Watson Anaytics permite explotarla.
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¿Cómo pueden limitar la responsabilidad los pequeños emprendedores?

¿Cómo pueden limitar la responsabilidad los pequeños emprendedores? | Information Technology & Social Media News | Scoop.it
Te contamos en detalle dos novedades de la Ley de Emprendedores que permiten a los emprendedores limitar su responsabilidad sin necesidad de invertir mucho capital en la creación de una sociedad: El régimen de formación sucesiva: ¿Qué es y por qué...
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Thinking Things, el kit de Telefónica para la Internet de las cosas - Mobile World Live

Thinking Things, el kit de Telefónica para la Internet de las cosas - Mobile World Live | Information Technology & Social Media News | Scoop.it
Telefónica ha lanzado al mercado el “Thinking Things”, un producto de internet de las cosas (IoT) que según la operadora los usuarios pueden instalar en sus hogares u oficinas para conectar prácticamente cualquier dispositivo a Internet, sin necesidad de tener …
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Iconos de Google: buenos, muchos y gratis

Iconos de Google: buenos, muchos y gratis | Information Technology & Social Media News | Scoop.it
“ ¡Ñam! Ni más ni menos que 750 iconos creados por Google, en diversos formatos: vectoriales, sprites, PNG, x1, x2, x3, baja y alta calidad.”
Via Gumersindo Fernández, Javier Sánchez Bolado, Asela Ortiz de Murua @AselaVit
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Google buys two more UK artificial intelligence startups

Google buys two more UK artificial intelligence startups | Information Technology & Social Media News | Scoop.it
Company funds new computer science research partnership with Oxford University, where three of its new artificial intelligence hires will remain lecturers. By Samuel Gibbs

Via João Greno Brogueira, massimo facchinetti
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SynWrite: poderoso editor de código para múltiples lenguajes de programación

SynWrite: poderoso editor de código para múltiples lenguajes de programación | Information Technology & Social Media News | Scoop.it

Si eres un programador, que trabaja con uno o varios lenguajes de programación, seguro que recurres a un editor de código que cubra tus necesidades y te facilite la ardua tarea de escribir o revisar líneas y líneas de código.

Existen muchas alternativas aunque hoy te ofrecemos una sugerencia que al menos debes de probar. Me refiero a SynWrite, un editor de código compatible con las últimas versiones del sistema operativo Windows y completamente gratuito.

Su principal cualidad radica en su enorme potencial, puede convertirse en la única herramienta que necesites para la escritura de código y así evitarte la descarga e instalación de otras utilidades cuyas funcionalidades ya están cubiertas sobradamente por SynWrite.


Via Dominando PHP, Dinero Bloggeando
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Voice Control: Coming Soon to a House Near You

Voice Control: Coming Soon to a House Near You | Information Technology & Social Media News | Scoop.it
It's not unusual to find yourself talking to an uncooperative appliance or gadget. Soon, though, it could be more common for those devices to actually pay attention.
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Larry Page (Google) delega gran parte de sus responsabilidades en Sundar Pichai

Larry Page (Google) delega gran parte de sus responsabilidades en Sundar Pichai | Information Technology & Social Media News | Scoop.it
El CEO y fundador del gigante de Internet transfiere buena parte de su liderazgo al vicepresidente sénior en un intento por evitar convertirse en “un cuello de botella”.
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Los principales navegadores marcan los enlaces Bit.ly como malware

Los principales navegadores marcan los enlaces Bit.ly como malware | Information Technology & Social Media News | Scoop.it
Un gran número de usuarios está reportando que sus navegadores están marcando los enlaces acortados de Bit.ly como Malware.
¿Incidencias con los enlaces Bit.ly de tu blog? Nosotros también lo estamos sufriendo.

Via Santiago Sanz Lastra
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