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Sensible Social Media Checklist For Businesses

Sensible Social Media Checklist For Businesses | Information Technology & Social Media News | Scoop.it

Social Media Internet Marketing Checklist infographic to help your business create an online presence on Facebook, Twitter, Pinterest and more.

The Whole Brain Group have put together the second edition of their handy social media checklist, which helps businesses take a sensible approach to setting goals on the most popular social media networks, including Facebook, Twitter, Google+, LinkedIn, YouTube, and even the newcomer, Pinterest.

So what are you waiting for?

As you can see, engaging your audience through social media is not all that difficult.

 

By The Whole Brain Group  http://bit.ly/R6UngF

Source http://bit.ly/T2MBTl

Download the Social Media Checklist v.2.0  http://bit.ly/MaPfBw


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maxOz's comment, August 1, 2012 5:06 AM
Alessio Thank YOU xxx
Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Cette technologie HALLUCINANTE va vous permettre de toucher un objet virtuel comme s’il existait vraiment

Cette technologie HALLUCINANTE va vous permettre de toucher un objet virtuel comme s’il existait vraiment | Information Technology & Social Media News | Scoop.it
“Les univers virtuels sont aujourd’hui plus vastes et plus riches que jamais. Pourtant, le sens du toucher n’y est pas encore exploité.”
Via L'Info Autrement, JP Fourcade, association concert urbain
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5 Pasos para registrar la marca de una aplicación

5 Pasos para registrar la marca de una aplicación | Information Technology & Social Media News | Scoop.it
“Artículo escrito por Luis Naranjo, socio fundador de Protectia patentes y marcas.Registrar el nombre de una aplicación para terminales móviles (y su logotipo, si procede) como marca es fundamental.”
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KPIs for Your Social Media Dashboard

KPIs for Your Social Media Dashboard | Information Technology & Social Media News | Scoop.it
Ever wondered what you really need to measure in order to gauge your success on social networks? The social conundrum is that we often find it hard to report on the success of given initiatives, while at moments we get overwhelmed with a stream of stats and indicators, struggling to make sense of it all. Too much data, or not enough? Here are the key performance indicators (KPI) I typically focus on with my clients, so I hope you find this useful!NOTE: These are metrics that ought to be followed by social media managers, in order to report progress and performance of given accounts on these social networks. It’s assumed these metrics must be aligned with business metrics, i.e. sales growth, increase awareness, generating leads, etc. but it isn’t the focus of this post.
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12 Digital Publishing Tools the Experts Recommend

12 Digital Publishing Tools the Experts Recommend | Information Technology & Social Media News | Scoop.it
“If you're looking for tools to help you publish, curate and create digital content, you'll find 12 tools recommened by the experts to check out.”
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Mohmed Ali's curator insight, September 22, 2:58 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
Progressive training's curator insight, September 22, 9:55 AM

12 Digital Publishing Tools the Experts Recommend

Techstore's curator insight, September 22, 4:07 PM

12 Digital Publishing Tools the Experts Recommend

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SAP Buys Concur for $7.4B for Travel & Expense SaaS

SAP Buys Concur for $7.4B for Travel & Expense SaaS | Information Technology & Social Media News | Scoop.it
“Concur is one of the leaders in corporate travel and expense technology. Inside of the Concur app, employees can instantly upload receipts into the cloud which will allow their expenses to be paid or reimbursed by the company.”
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12 Behaviors of a Transformational Leader

12 Behaviors of a Transformational Leader | Information Technology & Social Media News | Scoop.it
“What types of leaders are there in businesses? What type of leader transforms an enterprise into a social enterprise? What characteristics should this leader have? Tell us in the comment section ;-)”
Via Susan Bainbridge
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Gust MEES's curator insight, September 21, 2:44 PM

Learn more:


http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=LeaderShip


Pierre Galeon's curator insight, September 21, 2:47 PM

Insightful and practical read

Mohmed Ali's curator insight, September 22, 3:22 AM

SOLUTIONS FOR SOCIAL JUSTICE AND COMMON GOOD ALLOVER THE WORLD.

 Kind attention to all Jewish,Christians,Muslims and all other communities in the world Holy Quran is containing of 6666 verses which are dedicated  to angles by God. Out of it 87% of verses are related to Histories of Prophets and Wars , Earthquakes, Floods and Famine which affected the people who were residing at the time of Prophets . Muslims in the world are reciting whole Quran verses  frequently in all the Muslim countries and countries wherein muslims  are residing . they are affecting by  wars , Disasters , Tsunami , Earthquakes , Climate changes , loss of business , terrorism and also creating other problems with other communities  on the reasons that 6666 Quranic verses are handled  by angles in the world in accordance with Quranic Verses 42:51,52 According to Quranic verses 39:17, 18  and 55 , It is revealed  that  whole quran verses cannot be recited except very important verses can be recited towards social justice and common good for the purpose of peace , unity , health , wealth , faith , inter-faith , climate changes , improving business and stopping off disasters and terrorism and accordingly we have posted messages of God and also our research paper at www.goldenduas.com for the same purpose in accordance with all the international laws as follows:   Nowdays, all the governments in the world or collecting huge taxes from tax payers and the same are utilizing for the purpose of peace in the world, but no result. The tax payers are suffering to improve their business and life. The following points may be taken in account to solve all the world challenges and disbute.Proposal to the United Nations relating to International Peace and Security to authorize Under Article 96(2) of the Charter of the United Nations. Hello,Our research report  is in conformity with Under Article 1(1) and 7 of the Charter of United Nations and the same maybe authorized by the General Assembly of the United Nations  in accordance with U/A 96(2) of the present Charter and U/A 2(2), 5(1),6(2),11(2),13(1), 15(1) (a) (c), 16(2) (a),(b),& 18 of the International Covenant on Economic, Social and Cultural Rights on the basis of U/A 33(1), 55(c), 70, 71,73(a) of the present Charter and accordingly  the research paper ought to have been debated with Vatican, World Churches Council, Commission of Churches on International Affairs, Jewish Foundation, Islamic Supreme Councils , researchers of UN and all the International bodies for the following reasons:“Reporting of world peace solutions between Christians,Jews and Muslims in the worldWe are here with attached our research report towards international peace and security for perusal and considerationsSince we are the independent and voluntary  researchers with out dependency of finance either from the government or any other agency, on the reasons that we are following Social Justice and Common Goods - Policy Paper of World Council of Churches and also By-laws of the Commission of the Churches on international affairs. Our researchers mainly follow the principles and rules laid down by the above important policy and rules.Under Articles 2.4, 3.6, 3.10&11, 8.1(b) of the By-laws of the Commission of the Churches on international affairs, we have posted our research report in United Nations Global Compact which containing of solving of problems between Christians, Jews, Muslims and Hindus in the world. In accordance with Articles 3.12 of the above By-Laws, it is a duty of commission of Churches to maintain and provide for the maintenance of contacts with International bodies such as the United Nations and its agencies include regional bodies and other non governmental Organisations, which will assist in the attainment of the aims of the Commission. The matter has being brought it to the notice of the World Churches Council and the Commission of the Churches asked its notice on the matter to the United Nations for your appropriate decisions. ?The World Churches Council Policy Paper on Social Justice and Common Goods is the best policy to the World peace and unity solutions, which has been published on 22 March 2011 and the same is in accordance with Psalm 85. The Church cannot succeed if it, isolates itself, Not only must Christians reach out to Muslims and other faiths in the spirit of ecumenism, but there is a need to embrace other people of different philosophical convictions. This requires ideological tolerance, maturity and self assurance in what one believes in. Such coalition building is made easier by choosing issues that unite organizations and movements and which have less potential causing divisions. At the same time we need an honest and inventive method of dealing with differences. The global movement for economic justice relies considerably on policy analysis and research conducted by hundreds if not thousands of academics researchers and scholars. ?Our consequences of the changing power relations in today's world is that there is more room in the public sphere for the affirmation of collective values and principles, experience proves that an informed public opinion can be powerful today, and can change governments public and international agendas. Again Churches are challenged to make use of this opportunity. They need to read the signs of time and to make their voices heard by responding to peoples cries for justice and dignity, and by speaking truth to the powers- whoever and wherever their may be. ?Christians do not have ready made answers and solutions to propose. The Bible offers guidelines (love, sharing, justice for the poor) but does not defined one "Christian" economy or "Christian" politics. ?Churches and Church related organizations can initiate public debates and largely use media means to reach a broader constituency, furthermore, regional thematic discussions can be facilitated with the ecumenical family. WCC should develop specific analysis depending on the context. ?What are theological implications for commodification common goods? ?How shall we ensure the participation all people in managing common goods in the world? ?How do we deal with power imbalances in the world? ?How can the ecumenical family engage itself effectively and in a coherent and convincing way in addressing global power imbalance? ?How can WCC lead a climate change campaign with social justice as a focus? ?What kind of collective values can be draw for the Churches to guide them in addressing the problem of commodification of common goods? ?The above questions have been answered in our research materials available at http://www.goldenduas.com and alsohttp://www.facebook.com/research of international development solutions and the same are to be discussed by the Churches, public and all its organizations in the interest of public safety, peace, unity, health, wealth, faith, interfaith ?                 Under this circumstances, it is just and necessary that UK, USA, Cambridge, Churches on the International Affairs are requested to accept our research paper and also our research organization as an organization under other faith category to assist the commission to achieve its goal of International Peace and climate changes solutions for the benefit of world community especially Christians, Jewish and Muslims, under the by-law 3.11 of CCIA. In view of the aforementioned submissions in the interest of maintenance of International Peace and Security, UN may be pleased to authorize our organization in the name and style of` Research on International Development Solutions `and also our research report in confirmatory with U/A 96 of the present Charter read with U/A 23 of the International Covenant on Economic, Social and Cultural Rights and thus render Justice.  Now, Palestine Muslims are fighting with Israel , both countries are affected and innocent people are killed frequently which is against the Quranic verses 7:137 & 5:33 that no one can claim Israel Government areas which is a place of Israel People but not Muslim or Christian and they can only Allow worship in the Holy Places of Israel . These facts has not been Discussed for amicable solutions of social justice and common good by United Nations to respect Gods word . It is pertinent to note that why the jewish people are affecting the Muslims is mention the Quran 7:167 ? And the same should be taken into consideration by jewish people in the world in the interest of social justice and common good on the light of the research paper posted  at our website www.goldenduas.com and render justice.  Your successU. Ibrahim Ali,Researcher International Development Solutions
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Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines

Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines | Information Technology & Social Media News | Scoop.it
“Semantic mark-up is important for the future of your SEO efforts and the best place to start is to learn the What, Why and How of Semantic Mark-up.” __________________► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
Via iNeoMarketing, massimo facchinetti
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Consejos para tener exito en E-Commerce

Consejos para tener exito en E-Commerce | Information Technology & Social Media News | Scoop.it
“Sabemos que el E-Commerce o también conocido como Comercio Electrónico es una buena fuente entre vendedor y comprador para facilitar el medio de”
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Ahora opina tú: ¿conquistará Apple el mercado de los phablets?

Ahora opina tú: ¿conquistará Apple el mercado de los phablets? | Information Technology & Social Media News | Scoop.it
“Con el iPhone 6 Plus, Apple se suma al mercado de los conocidos phablets. ¿Logrará la compañía de Cupertino tener éxito en esta categoría de producto?”
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Los grandes peligros de las empresas que crecen demasiado rápido

Los grandes peligros de las empresas que crecen demasiado rápido | Information Technology & Social Media News | Scoop.it
Cuando un emprendedor tiene una buena idea de negocio uno de los primeros deseos que tiene es que su empresa crezca muy rápido. Lo más normal es que se asocie que una empresa crezca con aspectos positivos ya que cuando un negocio va bien se suele contratar a gente y esto beneficia la economía. El problema surge cuando esa empresa crece de una forma que no es la adecuada. Hay varios aspectos que son importantes en el desarrollo de toda empresa que deben tenerse en cuenta y tienen que ser abordados de la forma más profesional posible. Pérdida progresiva de contacto con el clienteCuando la empresa es pequeña se tienen pocos clientes y conoces perfectamente a cada uno de ellos. Lo que necesitan, sus prioridades y cómo hacer que se sientan cómodos contigo. Por el contrario cuando tu empresa empieza a tener mayores beneficios e invierte en sí misma, ésta empieza a crecer y el número de clientes también. En ese momento es cuando hay que tener especial cuidado con los antiguos clientes, ya que en el proceso de crecimiento puede decaer su satisfacción. Si por un lado se obtienen nuevos clientes y por otro se pierden los que ya se tenían el crecimiento de la empresa no se estará aprovechando al 100%. Contratar a las personas equivocadasQue una empresa crezca rápido no debe significar que sus gestores vayan con prisas. Lo peor que se puede hacer en el mundo empresarial es tomar decisiones sin el tiempo suficiente o sin la información necesaria. Esto puede pasar en el ámbito de las contrataciones y es uno de los factores más importantes que pueden desembocar en el declive de una empresa. Los trabajadores son el activo más importante de una empresa y por ello el proceso de selección debe ser meticuloso y exhaustivo. Además cuando una empresa empieza a llegar a otros lugares y culturas diferentes debido a su crecimiento debe ser la que se adapte y no al revés. Por ello, contratar a personas autóctonas de eso lugares que ofrezcan otra forma de pensar y tengan un conocimiento mayor de los clientes será de gran ayuda. Creer que más ventas es más beneficioEn las economías de escala este hecho suele ser cierto en muchos casos, es la tendencia pero esto no quiere decir que siempre sea así y no todos los emprendedores lo saben. Existen diferentes niveles de escala y de precios que hay que tener en cuenta antes de hacer una valoración. Por ejemplo si para vender unas pocas unidades más del producto se necesita hacer una inversión fuerte en mobiliario o maquinaria puede que ese incremento en ventas no sea rentable. Siempre se debe estudiar cada caso y tomar las decisiones empresariales en función de las métricas establecidas por cada empresa. Complicación de las cuentasEste es uno de los errores que más se repiten en toda empresa que se encuentra en pleno crecimiento. Cuando un negocio está empezando o es de pequeñas dimensiones los propietarios tienen un buen conocimiento de los números de la empresa. Se conocen los gastos y los ingresos de caja, en definitiva se tiene una idea general de cuando la empresa está dando beneficios. El problema reside cuando el volumen de transacciones es muy grande y se empieza a perder la noción del complejo entramado financiero que esto supone. Por esto es muy importante que los propietarios estén en continua relación con sus contables. Acciones recomendadasPlanificar el crecimiento. Es necesario que las empresas pequeñas que crecen deban crear lo antes posible procesos de planificación y gestión. Debe organizarse la estructura de la empresa en función de los trabajadores y clientes que tenga. Eliminar los procesos innecesarios. Las empresas más pequeñas suelen ser las más ágiles y flexibles, lo que es un plus sobre las grandes. Una empresa en crecimiento debe intentar conservar este aspecto positivo todo lo que pueda. Crear alianzas. Esta es una de las mejores formas de expandirse sin tener que utilizar una gran parte de capital. Se pueden crear alianzas temporales o indefinidas según las necesidades. Suprimir los intermediarios. Esta es una forma de incrementar el margen de beneficio y de reducir costes, parámetros muy importantes de toda empresa en expansión. Esta tarea en ocasiones es complicada por las situaciones legales de cada mercado o zona geográfica. Si se le da a estos factores la importancia que se merecen se habrá dado un gran paso para el correcto crecimiento de una empresa. Será un proceso sostenible y más sencillo, sin tener que dar marcha atrás cada vez que cada uno de estos imprevistos hicieran tambalear los pilares de la empresa. El autor de este artículo es Javier López Díaz, emprendedor y experto en Marketing Digital. Su objetivo es ayudar a nuevos emprendedores sobre cómo empezar y potenciar sus negocios. Además ofrece soluciones y estrategias para mejorar tus proyectos en su blog personalwww.javierlopezdiaz.com.
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Intel putting 3D scanners in consumer tablets next year, phones to follow

Intel putting 3D scanners in consumer tablets next year, phones to follow | Information Technology & Social Media News | Scoop.it
Intel has been working on a 3D scanner small enough to fit in the bezel of even the thinnest tablets. The company aims to have the technology in tablets from 2015, with CEO Brian Krzanich telling the crowd at MakerCon in New York on Thursday that he hopes to put the technology in phones as well."Our goal is to just have a tablet that you can go out and buy that has this capability," Krzanich said. "Eventually within two or three years I want to be able to put it on a phone."Krzanich and a few of his colleagues demonstrated the technology, which goes by the name "RealSense," on stage using a human model and an assistant who simply circled the model a few times while pointing a tablet at the subject. A full 3D rendering of the model slowly appeared on the screen behind the stage in just a few minutes. The resulting 3D models can be manipulated with software or sent to a 3D printer."The idea is you go out, you see something you like and you just capture it," Krzanich explained. He said consumer tablets with built in 3D scanners will hit the market in the third or fourth quarter of 2015, with Intel also working on putting the 3D scanning cameras on drones.The predecessor to the 3D scanning tablets demonstrated on stage were announced earlier this month in the form of the Dell Venue 8 7000 series Android tablet sports Intel's RealSense snapshot depth camera, which brings light-field camera-like capabilities to a tablet. It will be available later this year.
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10 Guidelines for Successful Gamification Efforts - Gamification Co

10 Guidelines for Successful Gamification Efforts - Gamification Co | Information Technology & Social Media News | Scoop.it
“ Incentive Research Foundation Annouces The Do’s And Don’t Of Gamification With 1 in 4 corporate programs now using some form of gamification, it is more important than ever to make sure you are doing it right. In a recent publication, Gamification Done Right – The Do’s and Don’ts, The Incentive Research Foundation (IRF) offers 10 crucial [...]”
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[infografía] Datos de interés, estadísticas y trucos de Android que probablemente no conocías

[infografía] Datos de interés, estadísticas y trucos de Android que probablemente no conocías | Information Technology & Social Media News | Scoop.it
“El sistema operativo móvil más utilizado en el mundo es una fuerza dominante a tener en cuenta en el ámbito de la tecnología contemporánea.”
Via Ursula Sola de Hinestrosa
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20 cosas que la gente mentalmente fuerte no hace

20 cosas que la gente mentalmente fuerte no hace | Information Technology & Social Media News | Scoop.it
“ Las cosas que hacemos no (siempre) son las que marcan una diferencia en nuestras vidas; es frecuente que las cosas que evitamos realizar son las que causan el mayor impacto.”
Via Sonia C. Alonso, Ricard Lloria
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Guía de Linkedin para empresas y profesionales

Guía de Linkedin para empresas y profesionales | Information Technology & Social Media News | Scoop.it
“ LinkedIn no es una red social en la que estar pendiente por la conversación activa que se tendrá al conectarse, puesto que muy poca gente está online en (#Linkedin para empresas y profesionales http://t.co/N9icmRWljM...”;
Via Vicente Montiel, Dinero Bloggeando
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The Comprehensive Guide to Content Marketing Analytics & Metrics

The Comprehensive Guide to Content Marketing Analytics & Metrics | Information Technology & Social Media News | Scoop.it
“The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers fall back …”
Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, September 22, 6:06 PM

aggiungi la tua intuizione ...

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Los ‘wearables’ que más que despegarán en base a consumidores e inversores

Los ‘wearables’ que más que despegarán en base a consumidores e inversores | Information Technology & Social Media News | Scoop.it
“Las compras de los usuarios y los movimientos de los inversores auguran una gran expansión a los dispositivos 'llevables' en la muñeca, frente a los que se lucirán en la cabeza y en el cuerpo.”
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HP refuerza su negocio en la nube con la compra de Eucalyptus

HP refuerza su negocio en la nube con la compra de Eucalyptus | Information Technology & Social Media News | Scoop.it
“En EEUU se ha popularizado el término ‘acqui-hiring’ -de ‘acquisition’ (compra) y ‘hiring’ (contratación)- para denominar a las compras de startups por parte de compañías mayores motivadas por la posibilidad de fichar su capital humano, más que por...”
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6 Expert Tips for Keeping Your Kids Safe on Social Media

6 Expert Tips for Keeping Your Kids Safe on Social Media | Information Technology & Social Media News | Scoop.it
While growing up online has its benefits, it also poses new risks. Here are six tips from parenting experts to help you keep your kids safe on social media.
Via Kamal Bennani
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Marco Favero's curator insight, September 21, 4:17 PM

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Sylvie BH's curator insight, September 22, 4:42 AM

Du bon sens toujours utile pour transmettre à nos enfants les bonnes pratiques sur les réseaux sociaux et pour les pratiquer aussi à notre tour ! 

2DiFore Marketing Solutions's curator insight, September 22, 9:58 AM

Keeping our profiles secure in a technology world can be challenging for adults but what about our children & grandchildren?

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¿Qué es Scrum?

¿Qué es Scrum? | Information Technology & Social Media News | Scoop.it
“Scrum es un proceso en el cuál se aplican conjuntos de buenas prácticas para que podamos trabajar colaborativamente, en grupo (equipo) y así poder obtener buenos resultados. La productividad es uno de los objetivos de la”
Via PHPdesde0
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The Investments In A Wearables Future

The Investments In A Wearables Future | Information Technology & Social Media News | Scoop.it
“ People may debate when the wearable first came into being or what industries will be most impacted by the technology, but there is no debating that startup activity in the wearable space has accelerated.”
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¿La publicidad te sigue? Se llama Remarketing | VyAweb

¿La publicidad te sigue? Se llama Remarketing | VyAweb | Information Technology & Social Media News | Scoop.it
“El Remarketing es una herramienta creada por Google Adwords que permite mostrar los anuncios de una página que ya ha visitado un usuario. (¿La publicidad te sigue?”
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Lydia Gracia's comment, September 21, 5:36 AM
lo veo mas adaptado a e commerce que al BtoB (en todo caso para PYMES). Utilizaria mas el remarketing para el envio de newsletter o campanas de emailing para un publico de expertos de un sector.
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22 herramientas gratuitas para Twitter básicas e imprescindibles

22 herramientas gratuitas para Twitter básicas e imprescindibles | Information Technology & Social Media News | Scoop.it
“Completa selección de herramientas gratuitas para Twitter que te serán de ayuda en 2014. Todas ellas herramientas básicas e imprescindibles.”
Via Miguel Florido, Dinero Bloggeando, PHPdesde0
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Advantages of Cloud Computing [Infographic] | Camino Information Services

Advantages of Cloud Computing [Infographic] | Camino Information Services | Information Technology & Social Media News | Scoop.it

Via massimo facchinetti, juandoming, Rui Guimarães Lima
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Qué es UX? Tendencias en el diseño de la experiencia del usuario

Qué es UX? Tendencias en el diseño de la experiencia del usuario | Information Technology & Social Media News | Scoop.it
Qué es el UX y qué debe tener un buen UX DesignerEl diseño de experiencia de usuario no se trata de diseñar pantallas, se trata de aportar valor entendiendo el entorno que rodea a tu producto y sacando el máximo partido a las herramientas que tienes y ofreces a tu usuario. Nos lo decía Ignacio Riesco en su charla "Experiencia de cliente en comercio electrónico: comprabilidad". El UX no son líneas, ni placeholders ni call to actions, el UX es un relato. Un relato que repasa mentalmente todos los procesos por los que pasa e interactúa el usuario, que enumera y lista todos los casos de esos procesos y trabaja en convertirlos lo más intuitivos y con menos roce posible. Pirámide de Maslow aplicada al UXBorja Delgado durante su charla "Diseñar en la cuerda floja" hizo una analogía con la famosa Pirámide de Maslow para hacer referencia a las partes primordiales de la experiencia de usuario. Empezando por lo funcional y pasando por que sea confiable y usable, el punto máximo de "realización personal" del usuario sería que la experiencia fuera placentera. También nos comentó sobre la evolución de los paradigmas en diseño, comparando cómo en la década de los años 40 lo que se buscaba era la ergonomía y en los 70 la usabilidad para evitar experiencias negativas, pero, una vez conseguidos ambos paradigmas, el actual pasa a ser la creación de emociones positivas. Borja invitaba a salir de esos tres primeros peldaños que considera una zona de confort para diseñadores y clientes ahora mismo (todos con un mínimo de habilidad podrían conseguirlo) y que se empiece a apuntar al cuarto y último peldaño de la experiencia placentera. El ROI en UX no es un animal mitológico"Valorar el diseño no sólo como pieza estética sino como interfaz de negocio" - Gemma Muñoz Tanto Gemma Muñoz en su charla "Medir la Experiencia de Usuario: UX ROI" como Ignacio Riesco demandaban que se empezara a diseñar con un ojo en los datos. Gemma nos instó a medir los diseños, a segmentar, a comprobar hipótesis sobre las interacciones, a analizar las tasas de conversión y especialmente a preguntarnos por qué algunos usuarios no hicieron la conversión que buscábamos. Ignacio pidió que, por favor, diseñáramos con datos reales para prevenir futuros problemas. El retorno de inversión de la experiencia de usuario es casi un animal mitológico en la mayoría de las empresas. Medir una experiencia cualitativa en términos monetarios es complicado, pero Gemma Muñoz afirma que es posible y necesario. Diseño para nuevas interfacesSi algo tenemos claro es la velocidad con la que avanza la tecnología. Hace dos años la conversación sobre smartwatches era prácticamente inexistente y sólo se rumoreaba la posibilidad de nuevos productos. Hoy están en las conversaciones de todos, aún no se pueden considerar un producto masificado pero sí en proceso de convertirse en uno como lo lograron las tablets en su momento. Este fue uno de los comentarios de Fréderic Alluin en su charla "La nueva realidad inmersiva" (para mí una de las mejores charlas de todo el evento), en la cual nos contó todo sobre las Google Glass, el Oculus Rift, smartwatches y muchos otros wearables actualmente en el mercado desde la experiencia de haberlos usado intensivamente en su empresa. Sobre las Google Glass nos comenta que son un buen primer intento pero que no cree que lleguen a masificarse (y las compara con los Segways que tienen un nicho pero no saldrán de ahí), que son poco intuitivas en el uso de gestos táctiles y que la mejor forma de interactuar con ellas es a través de gestos de voz. En cuanto al diseño de interacción para las Google Glass, sólo nos comenta trabas y nos confiesa que se calientan mucho, que la batería dura media hora si se usa activamente y que podría llegar a las 6 horas con un uso muy limitado. Sobre los smartwatches nos suelta la grandiosa frase de que "El smartwatch es al móvil lo que la Thermomix a la cocina". Nos permitirá ganar tiempo y por eso va a funcionar. A nivel interfaz e interacción tiene muchísimas más posibilidades que las Google Glass con el uso de sensores y pantallas táctiles más intuitivas. Otra de sus afirmaciones sobre el futuro va sobre las Oculus Rift y es que dice que en breve tendremos que diseñar interfaces para ellas. No hoy, ni mañana, pero sí en breve. Su opinión es que se masificarán por su bajo precio y por la experiencia que proporcionan. Como si no fueran pocas previsiones del futuro y haciéndonos recordar al móvil futurístico de Her, Fréderic opina que el móvil tal como lo conocemos va a desaparecer. Que quedará una batería, un almacén de datos y una conexión a internet y que todo lo demás serán wearables. Interfaz como mayordomoOtra de las ideas que nos llamó mucho la atención fue la de Jero Mazarrasa durante su charla "El discurso innovador: historias de futuro". Entre muchísimas otras cosas Jero nos comentó sobre la posibilidad de crear una nueva narrativa en la experiencia de usuario en la que creemos interfaces adaptativos que dejen de sentirse tan robóticos y parezcan más una especie de mayordomo, que sean capaces de predecir nuestras necesidades y ofrecérnosla en el momento correcto. Suena muy teórico pero imagínense entrar a la web de sus bancos y en vez de la infinidad de opciones y posibilidades que la propia interfaz te diga en simples frases "Hola Juan, tienes 5000€ en tu cuenta corriente. ¿Quieres revisar los detalles de este cobro que te acaban de hacer? ¿O preferirías realizar una transferencia?". No sé ustedes, pero yo quisiera un banco-mayordomo, YA. Recomendaciones para aspirantes y actuales diseñadores de UXLa mesa redonda "Formación: hacia donde se dirige la educación en el sector" entre Olga Constanza, Daniel Torres-Burriel, Alicia Chavero e Isabel Inés terminó con una series de consejos de estos profesionales a jóvenes diseñadores que aspiren crecer en este campo. Ahorrar. Las opciones actuales de formación son limitadas y caras.No es fundamental una formación educativa tradicional pero ellos lo recomiendan.Leer de todo y mucho.Que se permitan perderse, la perdida y los fallos son realidades implícitas en el aprendizaje y la innovación.Parece obvio pero es importante recordarlo: a diseñar se aprende diseñando desde el principio. También Sergio Leyva en su charla "Design Culture is bullshit" daba algunos consejos más enfocados en profesionales: Diseñar desde la pizarra al navegador.Compartirlo todo en formatos editables en un ambiente que promueva y acepte la retroalimentación.Busca tus propias herramientas, hasta con un editor de texto se podría diseñar.Aprende sobre tecnología y aprende a programar. El diseñador de hoy debería saber programar.Be nice. Rodearse de gente inteligente exponencialmente aumenta el valor de tu propia inteligencia.
Via www.sercompetitivos.com
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