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Mobile, Marketing y Tecnología son mis pasiones,, confesables ;-)
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The 9 "Be's" Of Personal Branding

The 9 "Be's" Of Personal Branding | JHdez - Tech | Scoop.it

Your Personal Branding Strategy

There is power behind personal branding, so practice these nine “Be’s”

#Be Likeable

Wouldn’t you just love it people were all warm and fuzzy about your brand like they are for a brand like Apple? Having great likeability can go a long way and help build new relationships that could lead to revenue and increased brand loyalty.

#Be Consistent

Are you being consistent in your business practices? You should be, and that includes your online presence. Post on your social networks on a more consistent basis, so your target audience will learn to expect fresh content from you regularly. This will also increase the chance of brand exposure to others.

#Be Passionate

Being passionate is a must. Having passion shows itself in your products or services, and gives a level of quality and satisfaction. Passion or lack thereof shows in everything you do.

#Be Different

Do not be different JUST to be different. Be different because you have a unique product or service you offer, or you are have unique qualities that shine. Find your niche, and make it a point to become well known in it. It is crowded out here, you have to differentiate yourself from the rest. Give people a reason to choose you over your competitor.

#Be Memorable

Make yourself memorable! You want to leave a lasting memory. What is the first thing you think of when you think of your favorite brand? In personal branding have this question in the back of your mind when you are creating your branding strategy.

#Be Interactive

Are you promoting interaction with your business? Use promotions and giveaways to get your audience to interact with your business and brand.

#Be Creative

Create interesting and fresh logos, art, and fonts to make you and your business pop.

#Be Engaged

Are you mixing and mingling with the people?  Are you engaging on social networks? Engagement now is more important than ever. People do not just want to be bombarded with product information. They want to know that you care about them. Show them by engaging with them.

#Be Personable

You are human right? Time and time again I see entrepreneurs hiding behind pictures and logos. People want to interact with a human, not a faceless entity.

Personal branding will help your business go a long way. Follow these 9 Be’s, and you are on your way to being a rock star.

 

By Tony Taylor - http://bit.ly/OCndWa

Source: http://bit.ly/MsawuV


Via maxOz
maxOz's comment, June 28, 2012 10:11 AM
Thanks Rui and Jesus for sharing xxx
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Cómo mejorar la orientacion al cliente de tu web en 15 pasos

Cómo mejorar la orientacion al cliente de tu web en 15 pasos | JHdez - Tech | Scoop.it
Casi todos los días encuentro alguna web que, en uno de sus apartados, utiliza alguna frase como estas: “nuestra prioridad son nuestros clientes”, “nos preocupamos de ofrecer el mejor servicio a...
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10 claves para superar las barreras del ecommerce

10 claves para superar las barreras del ecommerce | JHdez - Tech | Scoop.it
Los datos sobre el e-commerce en España auguran que su crecimiento será de un 18% aproximadamente según el último estudio publicado por la consultora Forrester en enero de 2013 “European Online...
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Inteligencia Emocional con David Goleman

David Goleman

Via Ricard Lloria
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Bloomberg: Dish offers $2 billion for LightSquared's wireless spectrum

Bloomberg: Dish offers $2 billion for LightSquared's wireless spectrum | JHdez - Tech | Scoop.it
The last few years have been a tumultuous time for LightSquared, with the company's LTE plans facing one hurdle after another that eventually led to a bankruptcy filing.
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Arduino vs S4A

Analogías entre el lenguaje empleado en S4A (Scratch) y Arduino

Via Gumersindo Fernández
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30 de las mejores herramientas de Social Media

30 de las mejores herramientas de Social Media | JHdez - Tech | Scoop.it
Hay cientos, sino miles, de aplicaciones y herramientas de medios sociales para seguir, medir y hacer crecer tu presencia social. Algunas de estas aplicaciones, convierten de forma efectiva el caos social en el tipo de claridad que esperas.

Via juandoming, Ursula Sola de Hinestrosa
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Éstas son las 20 marcas más populares en Twitter | Informática

Éstas son las 20 marcas más populares en Twitter | Informática | JHdez - Tech | Scoop.it
El ranking de marcas más populares en Twitter tiene “reina” y esa reina se llamaYouTube. Con cerca de 28 millones... http://t.co/hIABmcezh4
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88% Of U.S. Consumers Use Mobile As Second Screen While Watching TV

88% Of U.S. Consumers Use Mobile As Second Screen While Watching TV | JHdez - Tech | Scoop.it
Mobile Insights is a daily newsletter from BI Intelligence that collects and delivers the top mobile industry news. It is delivered first thing every morning exclusively to BI Intelligence subscribers.
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BeWiFi, la tecnología de Movistar para mejorar la velocidad a través del WiFi

BeWiFi, la tecnología de Movistar para mejorar la velocidad a través del WiFi | JHdez - Tech | Scoop.it
BeWiFi, la tecnología de Movistar para mejorar la velocidad a través del WiFi, bajo el lema más velocidad y más movilidad reciclando la conectividad (BeWiFi, la tecnología de Movistar para mejorar la velocidad a través ...
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The bankers of the Knowledge economy

The bankers of the Knowledge economy | JHdez - Tech | Scoop.it

Curating and sharing stories should be understood as part of a knowledge economy. If stories are tribal currency, then curators are money handlers.


Via Robin Good, gdecugis, juandoming
Karen Dietz's comment, May 20, 8:56 PM
LOL, I'm now a dumpster diver! Ah, well :) Thanks Robin for sharing. It is a very inspirational article and definitely gave me a lift today! Cheers to you.
Jenn Alevy's curator insight, May 20, 10:35 PM

Interesting video with this.

Robin Good's comment, Today, 12:37 AM
Thank you Karen. Glad you have liked it.
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7 B2B Strategies for LinkedIn Marketing

7 B2B Strategies for LinkedIn Marketing | JHdez - Tech | Scoop.it
LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks.

Via RingCentral, Luis Barbuto
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Infographic: Adapt Mobile Friendly Emails - Marketing Technology Blog

Infographic: Adapt Mobile Friendly Emails - Marketing Technology Blog | JHdez - Tech | Scoop.it
We've been hounding you about mobile-friendly emails and you're still not listening! Mobile email readership stats are exploding - actually overtaking desktop email readership.

Via gahanin
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Claves para desarrollar nuestro talento

Claves para desarrollar nuestro talento | JHdez - Tech | Scoop.it
Todos tenemos talento, aunque no tengamos talento para todo. El talento es la capacidad que nos hace alcanzar resultados extraordinarios en nuestro trabajo o en nuestra vida privada. Y lo más importante, se puede desarrollar.

http://www.farmaciafrancesa.com


Via Ricard Lloria, Farmacia Francesa de Barcelona
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Twitter, la red social más utilizada en el ámbito laboral por delante de Facebook : Marketing Directo

Twitter, la red social más utilizada en el ámbito laboral por delante de Facebook : Marketing Directo | JHdez - Tech | Scoop.it
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Autenticación biométrica, el nuevo horizonte en la seguridad de los usuarios y consumidores

Autenticación biométrica, el nuevo horizonte en la seguridad de los usuarios y consumidores | JHdez - Tech | Scoop.it
Según una encuesta realizada por Nuance, un 90% de los usuarios cambiaría contraseñas o preguntas de seguridad intrusivas por soluciones biométricas de autenticación.
Los resultados apuntan a que existe una...
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European commissioner promises single mobile market by 2015

European commissioner promises single mobile market by 2015 | JHdez - Tech | Scoop.it
As much as Europe can hope for deeper integration, it doesn't feel that way when citizens get whacked for hefty roaming rates.
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Yahoo acquires Tumblr ($1.1 Bilion), promises 'not to screw it up'

Yahoo acquires Tumblr ($1.1 Bilion), promises 'not to screw it up' | JHdez - Tech | Scoop.it
Yahoo has confirmed that it has acquired blogging site
Tumblr for $1.1 billion (£722,000,000) highlighting that it has
promised "not to screw it up".
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inteligencia emocional: Las frases que a nadie le gusta escuchar

inteligencia emocional: Las frases que a nadie le gusta escuchar | JHdez - Tech | Scoop.it

Del libro Yudo verbal de George Thompson (experto en comunicación  que creó una serie de técnicas especialmente útiles para las personas que tratan a diario con personas irritadas)

Este arte marcial de la boca y los oídos está orientado a evitar el conflicto redireccionando los hábitos lingüísticos negativos. Al escuchar y hablar de forma más efectiva, logramos crear un clima de empatía con los demás, con lo que salvamos numerosas disputas.

 

Empatía- Habilidades Sociales


1. “¡Usted, venga aquí!” Mejor, pedirlo “por favor” o ir a hablar con la persona.
2. “De todos modos, no lo entendería”. Es preferible decir: “Permítame que le intente explicar…”
3. “Éstas son las normas”. Si existen reglamentos estrictos, debemos tratar de explicarlos para intentar convencer a nuestro interlocutor.
4. “No es asunto suyo”. Una expresión que suele verse como una falta de respeto. Si hay algo que no puede decirse, podemos limitarnos a explicar las razones.
5. “¿Y qué quiere que haga yo?” Resulta mucho más efectivo decir: “Lo siento, no sé qué hacer ahora mismo, pero me gustaría poder ayudarle.”
6. “¡Cálmese!” Puesto que quien dice esto suele hacerlo gritando o incluso amenazando, sólo logra el efecto opuesto. Es preferible decir en voz baja: “Hablemos, seguro que hay una solución.”
7. “¿Cuál es su problema?” Esta frase desencadenará fácilmente un enfrentamiento. Suena más suave decir: “¿En qué puedo ayudarle?”
8. “Usted nunca…” / “Usted siempre…” Esta frase generalizadora está detrás de muchos divorcios y conflictos laborales del mundo. Es mejor sustituirla por: “En este momento, tú/usted…”
9. “Es por su propio bien”. Si es cierto, entonces hay que agregar un ejemplo, como: “Si hacemos las cosas de esta manera, para usted será mejor porque…”
10. “¡Sea razonable, por favor!” Dado que todos creemos ser perfectamente razonables, es preferible: “A ver si he entendido bien lo que me ha dicho” y repetir a la persona sus propias palabras para que reflexione en el momento.


Via yolaterra, Ricard Lloria
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9 Social Marketing Metrics That Actually Matter

9 Social Marketing Metrics That Actually Matter | JHdez - Tech | Scoop.it
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares.
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How Do I Know If My VPN Is Trustworthy?

How Do I Know If My VPN Is Trustworthy? | JHdez - Tech | Scoop.it
Dear Lifehacker,
I've read about why I really should use a VPN and I've been looking into different providers, but there's one thing I'm worried about. Can't a VPN provider just look at my traffic all they want and see what I'm doing?
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Google Cloud, ¿una amenaza para los servicios en la nube?

Google Cloud, ¿una amenaza para los servicios en la nube? | JHdez - Tech | Scoop.it
La compañía anunció oficialmente en su conferencia de desarrolladores su plataforma (Google Cloud, ¿una amenaza para los servicios en la nube?
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Descubre los 12 usuarios típicos en redes sociales según un estudio británico.

Descubre los 12 usuarios típicos en redes sociales según un estudio británico. | JHdez - Tech | Scoop.it

Descubre los 12 usuarios típicos en redes sociales según un estudio británico.


Via Lorena García Carbajal
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¿Quieres ser diseñador gráfico?

¿Quieres ser diseñador gráfico? | JHdez - Tech | Scoop.it
Hola: Una infografía que pregunta si ¿Quieres ser diseñador gráfico? Un saludo

Via Alvaro Díaz A., Gladys Pintado
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Rescooped by Jesús Hernández from Startup Revolution
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SEO and Content Marketing For Startups

SEO and Content Marketing For Startups | JHdez - Tech | Scoop.it

Many startups think passion is enough. it isn;t. Successful startups learn how to tune their marketng with tools such as the 3 free Google tools discussed here: Analytics, Adwards and Trends.

Successful startups LISTEN at least as much as they TALK and this post explains how.


Via Martin (Marty) Smith
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8 Must Have Tools for Dropbox Users

8 Must Have Tools for Dropbox Users | JHdez - Tech | Scoop.it

We live in an age of hyper connectedness, we do not want to miss anything and we want to have easy  and unlimited access everything particularly  our digital data including our documents, videos, pictures, music..etc. This is probably why cloud services like Dropbox and Google Drive have gained such a strong foothold in file sharing and storing world.

Now that I have covered most of the important features that teachers need to know about Google Drive through myGoogle Drive Guides, I am shifting the focus to Dropbox. As you know, there are several ways and third party tools to use with dropbox to amp up your Droboxing experience.

Here are some of the important tools you need to have to tap into the potential of  Dropbox :


Via WebTeachers, Gladys Pintado
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