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Rescooped by Jesús Hernández from Marketing de contenidos, artículos seleccionados por Eva Sanagustin
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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Information Technology & Social Media News | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 


Via Eva Sanagustin
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Rescooped by Jesús Hernández from eSalud Social Media
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¿Qué es la realidad virtual?. Infografía | BBVA innovación

¿Qué es la realidad virtual?. Infografía | BBVA innovación | Information Technology & Social Media News | Scoop.it
“ Tras años de intensa investigación, la realidad virtual está en pleno auge. En la actualidad, la realidad virtual se está plasmando en múltiples sistemas que permiten a los usuarios experimentar artificialmente todo tipo de sensaciones al realizar una actividad.”
Via Ignacio Fernández Alberti
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Cómo localizar cuentas en Twitter por número de teléfono #stalkers

Cómo localizar cuentas en Twitter por número de teléfono #stalkers | Information Technology & Social Media News | Scoop.it

Via ARMAK de ODELOT
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Samsung ha presentado el disco duro SSD más grande del mundo

Samsung ha presentado el disco duro SSD más grande del mundo | Information Technology & Social Media News | Scoop.it
Aunque de unos años a esta parte hemos pasado a hablar de terabytes en lugar de gigabytes, el espacio de almacenamiento se nos sigue quedando corto.
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Rescooped by Jesús Hernández from Uso inteligente de las herramientas TIC
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Consejos para profesores que se inician en el uso de medios y redes sociales

Consejos para profesores que se inician en el uso de medios y redes sociales | Information Technology & Social Media News | Scoop.it

Via PuertoTICs, Ursula Sola de Hinestrosa
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Rescooped by Jesús Hernández from Administración de organizaciones y empresas
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Los Siete Elementos de Negociación de Harvard - SerGerente.net

Los Siete Elementos de Negociación de Harvard - SerGerente.net | Information Technology & Social Media News | Scoop.it
“ Una serie de pasos de una de las universidades más impo …”
Via Manuel Gross
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10 preguntas para saber si tu empresa necesita Redes Sociales #infografia #socialmedia

10 preguntas para saber si tu empresa necesita Redes Sociales #infografia #socialmedia | Information Technology & Social Media News | Scoop.it
“Hola:Una infografía con 10 preguntas para saber si tu empresa necesita Redes Sociales.”
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Twitter para empresas #infografia #infographic #socialmedia

Twitter para empresas #infografia #infographic #socialmedia | Information Technology & Social Media News | Scoop.it
“Hola:Una infografía sobre Twitter para empresas. VíaUn saludoTwitter para empresasArchivado en: Infografía, Redes Sociales, Sociedad de la información Tagged: Infografía, internet, redes sociales, tic, Twitter, Web 2.0.”
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How to Promote Your Stories Effectively #Infographic

How to Promote Your Stories Effectively #Infographic | Information Technology & Social Media News | Scoop.it
“ “In digital marketing, there is always a new trend, a new technology or a new way of thinking to take into account. But there is still a place for the humble blog.”Source: www.adweek.co...”
Via Gust MEES, Charles Mungai
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Nedko Aldev's curator insight, April 26, 6:21 AM

 

119
Tamika Singleton's curator insight, April 26, 12:26 PM

LOOKING TO FILL POSITIONS

PAID THRU PAYPAL FOR 90 days then everyone goes to direct deposit

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 SEND RESUME TO careers@typingassignments.com is only for any Translator positions and the rest goes to resumes@typingassignments.com and if it won't accept it then only send to info@typingassignments.com

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Twitter @GLOBALTYPING37

ERBRAINS MICROSOFT DYNAMICS's curator insight, August 12, 1:00 AM

Thank you

Rescooped by Jesús Hernández from MarketingHits
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Content Marketing: The Metrics that Matter

Content Marketing: The Metrics that Matter | Information Technology & Social Media News | Scoop.it
“For too long content marketers have relied on ‘soft’ vanity metrics to prove the efficacy of their efforts. This is particularly the case in consumer marketing, where content marketing campaigns are largely celebrated by how innovative or aesthetically-pleasing they are, rather than whether they have demonstrably ‘moved the needle’.In the B2B world, content marketing is a much more sober affair. Advances in marketing automation, smaller CRM databases, and fewer content assets have meant that measuring content marketing - at least on the face of it - should be easier. However, this presumption was undermined last year when Contently released the stark statistic that “90% of marketers are not confident in how they are measuring content”. This was reaffirmed by the Content Marketing Institute’s own research that found only 7% of UK marketers rated their ability to gain ROI as “very successful”.It’s no surprise that this the case: especially in an industry where experts are still struggling to standardise what to measure and how to measure it. Editors, advertisers and marketers, continue to battle over whether it should be editorial metrics, web metrics or social metrics.”
Via Brian Yanish - MarketingHits.com
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Lanzan @grants4apps Coworking Barcelona, la aceleradora de startups de @Bayer

Lanzan @grants4apps Coworking Barcelona, la aceleradora de startups de @Bayer | Information Technology & Social Media News | Scoop.it
“La farmacéutica aleamana Bayer se sube al carro de las aceleradoras y crea Grants4Apps Coworking Barcelona con el objetivo de promocionar startups del área médica.”
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Why it doesn't matter if people think 'Alphabet' is a good brand name or not (GOOG)

Why it doesn't matter if people think 'Alphabet' is a good brand name or not (GOOG) | Information Technology & Social Media News | Scoop.it
“As usually happens when a company announces a rebrand, or an entirely new brand name, lots of people have immediately reacted to Google's creation of its new parent company "Alphabet" by discussing (and in some cases criticizing) the brand name.”
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Microsoft doubles bug bounty reward, white hats can now earn $100,000

Microsoft doubles bug bounty reward, white hats can now earn $100,000 | Information Technology & Social Media News | Scoop.it
“Microsoft has increased the rewards for some of its bug bounty programs in the hopes of attracting ethical hackers to scour its systems for any vulnerabilities that went undetected.”
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Destruyendo el mito de Steve Jobs y Elon Musk

Destruyendo el mito de Steve Jobs y Elon Musk | Information Technology & Social Media News | Scoop.it
“Darles todo el mérito de las innovaciones tecnológicas minimiza la importancia de otros factores.”
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Rescooped by Jesús Hernández from SOCIAL Media & Commerce & Mobile & altri
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Los smartphone obligan a Google a cambiar su concepto de publicidad

Los smartphone obligan a Google a cambiar su concepto de publicidad | Information Technology & Social Media News | Scoop.it
“ El cada día mayor peso de las búsquedas desde móvil y fuera de EE.UU. cambiará la publicidad a la que Google nos tuvo acostumbrados esta década.”
Via Enric Lopez C.
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Use Complex Patterns, Avoid Letters For More Secure Android Lock Patterns

Use Complex Patterns, Avoid Letters For More Secure Android Lock Patterns | Information Technology & Social Media News | Scoop.it
“Pattern locks on Android can be a simpler way of locking your phone. However, like a PIN or password, some patterns can be easier to guess than others.”
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Rescooped by Jesús Hernández from Mastering Facebook, Google+, Twitter
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14 Social Media Marketing Tools Recommended by the Pros

14 Social Media Marketing Tools Recommended by the Pros | Information Technology & Social Media News | Scoop.it
Discover hot social media marketing tools from the pros that will help simplify your social media marketing and save you time.

Via Suzanne Axt, donhornsby, massimo facchinetti
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Suzanne Axt's curator insight, August 17, 8:38 AM

Not all apply to Event Social Media marketing, but still worth reading...

donhornsby's curator insight, August 17, 9:32 AM

Using the right tools can help you manage your time effectively and get better results from your social media marketing.

Rescooped by Jesús Hernández from Digital Marketing Kenya
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30 Things You Must Master To Create Great Online Commerce #infographic

30 Things You Must Master To Create Great Online Commerce #infographic | Information Technology & Social Media News | Scoop.it

30 Ecom Strategies & Tactics To Master
No wonder most ecommerce teams feel overwhelmed. Off the top of our heads we came up with 30 complex "mini-systems" that must be mastered to create greatness in online commerce.

Gone are the days when a little of this and that could win the day in online retail. Today all 30 of these tactics and strategies dance together requiring sophisticated understanding of individual trends, tools and ideas to win.

Things change too fast to really KNOW anything. Instead teams must surf waves, learn and fail fast and then wax up their boards for another wild ride.

Did we miss any BIG IDEAS your ecommerce team is managing. Soon we will support this infographic with a http://www.Curagami.com post to further explain each strategy and tactic. In the meantime let us know what we missed in comments or email martin(at)Curagami.com.

Thanks and remember DEEP SLOW BREATHES and if you aren't having FUN your visitors will know. They will feel it.


Via Martin (Marty) Smith, Charles Mungai
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William Caleb Rodgers's curator insight, May 3, 10:36 AM

Do you have what it takes to be a master of online commerce?

Get your Free Internet Marketing Strategy Gifts here...

Rescooped by Jesús Hernández from Administración de organizaciones y empresas
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8 Funciones del Liderazgo que solo algunos hacen

8 Funciones del Liderazgo que solo algunos hacen | Information Technology & Social Media News | Scoop.it
“ En este artículo te hablaré de 8 funciones del liderazgo y de cómo estas le ayudan a tener mejores resultados. La verdad es que liderar es uno de los temas”
Via Manuel Gross
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Microsoft Postpones Ship Date For Its ‘Surface Hub’ Wall Computer To January

Microsoft Postpones Ship Date For Its ‘Surface Hub’ Wall Computer To January | Information Technology & Social Media News | Scoop.it
“ Microsoft’s Surface Hub device will now ship on January 1st of next year. The delay comes after the firm signaled last month that a prior, fall ship date would be delayed. Microsoft promised an update in early August.”
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Mobile video advertising is growing three times as fast as spending on desktop video

Mobile video advertising is growing three times as fast as spending on desktop video | Information Technology & Social Media News | Scoop.it
“Video is quickly becoming the dominant medium of the smartphone era. YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in...”
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Should you Use Content Creation or Content Sharing? [Infographic]

Should you Use Content Creation or Content Sharing? [Infographic] | Information Technology & Social Media News | Scoop.it
Content is a very important part of a company’s social media presence, and as a pivotal part of your marketing mix, it’s crucial to understand whether sharing content or creating content is right for business and activities...
Via Lauren Moss, Charles Mungai
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Marco Favero's curator insight, April 22, 5:40 AM

aggiungi la tua intuizione ...

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Dorsey, al rescate: el CEO de Twitter compra 32.000 acciones como muestra de su confianza en la compañía

Dorsey, al rescate: el CEO de Twitter compra 32.000 acciones como muestra de su confianza en la compañía | Information Technology & Social Media News | Scoop.it
“La delicada situación económica en la que se encuentra Twitter es un secreto a voces. De hecho, la semana pasada sus acciones cerraron por debajo de mínimos históricos.”
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One chart that explains Alphabet, Google's new parent company (GOOG)

One chart that explains Alphabet, Google's new parent company (GOOG) | Information Technology & Social Media News | Scoop.it
“Google has announced a massive organisational overhaul: The search giant will now be controlled by Alphabet, a newly created parent company. Meanwhile, many of Google's projects less related to its core internet business — including its investment...”
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Rescooped by Jesús Hernández from eSalud Social Media
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Los dispositivos de realidad virtual podrían invadir oficialmente el mercado en 2016 - Marketing Directo

Los dispositivos de realidad virtual podrían invadir oficialmente el mercado en 2016 - Marketing Directo | Information Technology & Social Media News | Scoop.it
La realidad virtual podría aterrizar en nuestras vidas cotidianas en 2016, y a partir de ese punto, su presencia en el mercado de la tecnología no hará más que crecer. Al menos así lo sugiere un nuevo estudio realizado por el Instituto de Investigación de Topología, división que pertenece a la firma de investigación de mercado TrendForce. Leer en Marketing Directo http://www.marketingdirecto.com/actualidad/tendencias/los-dispositivos-realidad-virtual-podrian-invadir-oficialmente-mercado-2016/
Via Ignacio Fernández Alberti
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Hacking For Cause: Today’s Growing Cyber Security Trend

Hacking For Cause: Today’s Growing Cyber Security Trend | Information Technology & Social Media News | Scoop.it
“ What do the following data-breach headlines from the past year have in common?”
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