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Rescooped by Jesús Hernández from Marketing de contenidos
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Content Marketing. Content Strategy. What’s the Difference?

Content Marketing. Content Strategy. What’s the Difference? | Information Technology & Social Media News | Scoop.it

"Content strategy is what makes content marketing effective." 

 

Rebecca Lieb describes the difference between content marketing and content strategy. 


Via Eva Sanagustin
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Rescooped by Jesús Hernández from Technology in Business Today
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Google, Biogen will use Wearable sensors to study multiple sclerosis

Google, Biogen will use Wearable sensors to study multiple sclerosis | Information Technology & Social Media News | Scoop.it

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4 Promotion Strategies Used by the Best Business Bloggers

4 Promotion Strategies Used by the Best Business Bloggers | Information Technology & Social Media News | Scoop.it
Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Key findings of the study demonstrate that blogs have most certainly not disappeared. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem.For example:●80% of marketers use blogs as part of their content marketing strategies.●70% of business bloggers have had their blogs for more than two years.●44% of business bloggers have more than two blogs.There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. These bloggers certainly create great content, but they are also experts at thinking “out of the box” when it comes to developing innovative promotion strategies.Here are 4 promotion secretes of the "10K Business Bloggers Club:"
Via Stefano Principato, Brian Yanish - MarketingHits.com
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Rescooped by Jesús Hernández from digital marketing strategy
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Stories: What Sinks Organizational Change Infographic

Stories: What Sinks Organizational Change Infographic | Information Technology & Social Media News | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor, Karen Dietz, Os Ishmael, malek
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Guillaume Decugis's comment, January 28, 9:46 PM
Nice pick @Vicki!
Jeremy Pollard's curator insight, January 29, 5:56 PM

Icebergs are a great metaphor. We use an iceberg in Shipley win-work sessions to highlight that deals are often won under the iceberg around unstated issues, then justified on the stated requirements. 

 

Later, when client agree they could make some powerful changes to their process for winning work, this iceberg about the hidden barriers to making that change comes into play.

 

The ratio of people and organisations that want to changes, but struggle to make it stick, is very high. We are fast approaching the point where effective change management becomes a bigger issue to work on with clients than the specifics of the solution being considered.

 

I recommend this article, and the powerful visual as a starting point for you own conversations with your team about making things happen.

 

I suggest starting with examples of projects or changes of significance that HAVE worked for you. Talk through why you think they worked.  Compare them to the projects or changes that stalled or ran late. What was different?

 

Talk to colleagues about their success and failures in change.

 

Leading a team, helping a customer - change is the foundation skill.

Where would you rank your ability to drive, lead and make change happen?

Emeric Nectoux's curator insight, January 30, 10:02 AM

What really leads the changes... 

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Assistive Technology for Kids with Learning Disabilities: An Overview

Assistive Technology for Kids with Learning Disabilities: An Overview | Information Technology & Social Media News | Scoop.it

by Kristin Stanberry and Marshall Raskind


"The use of technology to enhance learning is an effective approach for many children. Additionally, students with LD often experience greater success when they are allowed to use their abilities (strengths) to work around their disabilities (challenges). AT tools combine the best of both of these practices.

"This article will introduce parents to the role of AT in helping their children with LD. The better informed you are about AT, the greater the chances your child will experience success in school, in recreation and, eventually, at work. You will also want to learn how to choose AT tools that are reliable and to select technology that is tailored to your child's individual needs, abilities, and experience."


Via Jim Lerman
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Telefónica vende su filial O2 por 13.200 millones de euros

Telefónica vende su filial O2 por 13.200 millones de euros | Information Technology & Social Media News | Scoop.it
Telefónica vende su filial británica O2 a Hutchison Whampoa (Three) por 13.200 millones, en una operación por la cual sale definitivamente de las islas.
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Mobile Moves in on Grocery Shopping

Mobile Moves in on Grocery Shopping | Information Technology & Social Media News | Scoop.it
More consumers are using their phones in the course of their grocery shopping. And that phone usage is happening to research and select products, check prices and get coupons along the way, based on a
new study. based on a new study. Cashing in those coupons also is more likely to be via mobile, with more than half (69%) of consumers saving coupons on mobile rather than printing them, according to
NinthDecimal Mobile Audience Insight Report.
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Las Smart Cities supondrán una inversión de 87.000 millones de euros entre 2010 y 2020

Las Smart Cities supondrán una inversión de 87.000 millones de euros entre 2010 y 2020 | Information Technology & Social Media News | Scoop.it
El volumen de negocio que generará IoT alcanzará los 596.000 millones de euros en 2022, según el IV informe sobre IoT del Instituto VINT de Sogeti, qu...

Via Ursula Sola de Hinestrosa
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#ITSecurity : 6 Claves para reconocer Correos de #Phishing

#ITSecurity : 6 Claves para reconocer Correos de #Phishing | Information Technology & Social Media News | Scoop.it
Ciertos indicios nos dan una idea de si es seguro o sensato hacer clic en ciertas cosas sin una mayor investigación, para reconocer correos de phishing.

Via AlexaInformática - Web & Mobile Technology - Social Media
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The web designer’s guide to social media

The web designer’s guide to social media | Information Technology & Social Media News | Scoop.it
With an overwhelming number of new and unique social networks entering the market, it is becoming increasingly difficult to stay focused, or even gain a signifi
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El CEO de BlackBerry quiere que Apple lance iMessage en sus dispositivos

El CEO de BlackBerry quiere que Apple lance iMessage en sus dispositivos | Information Technology & Social Media News | Scoop.it
Si estáis al corriente de la actualidad tecnológica de Apple más allá de Apple, sabréis que BlackBerry no está precisamente en sus mejores...
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Hospitality company implements ibeacon technology to improve customer service

Hospitality company implements ibeacon technology to improve customer service | Information Technology & Social Media News | Scoop.it
Marriot revamped its loyalty program by installing beacons around just 14 Marriott Hotel properties through the first part of 2015 and using data and feedback from this trial period to figure out how to best proceed and increase the scope of the program
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Apple patenta un control de interfaces con detección de movimiento ocular

Apple patenta un control de interfaces con detección de movimiento ocular | Information Technology & Social Media News | Scoop.it
Se reportó que Apple recibió el visto bueno de una patente con el nombre Sistemas y métodos para contrarrestar un desvanecimiento perceptual de un indicador móvil, que podría representar la introducción de un control de interfaces en sus...
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Rescooped by Jesús Hernández from Robótica Educativa!
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La tecnología que viene en 2015: un análisis realista (II) - OpenMind

La tecnología que viene en 2015: un análisis realista (II) - OpenMind | Information Technology & Social Media News | Scoop.it
“En la segunda parte de "la tecnología que viene en 2015" analizamos tecnologías “más de fondo”, también llamadas a marcar tendencia en 2015.”
Via Ramiro Aduviri Velasco, juandoming
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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | Information Technology & Social Media News | Scoop.it
Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way.
Via Lauren Moss, Brian Yanish - MarketingHits.com
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2DiFore Marketing Solutions's curator insight, January 26, 7:23 AM

Start your week off with the latest information on web design with this great info graphic!We have always said that "clean, crisp, responsive" design is here to stay....how can we help you "hit your market with the most powerful swing"?

Liza Viana's curator insight, January 26, 9:46 PM

Wondering what's hot and trendy in web design in 2015? This cool infographic spells it out for you...

Tony Guzman's curator insight, January 29, 9:55 AM

This infographic shares five trends in web design for this year.

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Guidelines for Accessible and Usable Web Sites: Observing Users Who Work With Screen Readers

Guidelines for Accessible and Usable Web Sites: Observing Users Who Work With Screen Readers | Information Technology & Social Media News | Scoop.it
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Rescooped by Jesús Hernández from New Comunication
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Google Nova no será un operador telefónico, solo te conectará a la mejor red disponible

Google Nova no será un operador telefónico, solo te conectará a la mejor red disponible | Information Technology & Social Media News | Scoop.it
Google Nova es una tecnología capaz de cambiar a la mejor señal de red celular o WiFi disponible.

Via Rocío Villar Polo
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Dropbox compra Pixelapse

Dropbox compra Pixelapse | Information Technology & Social Media News | Scoop.it
Dropbox continua con su estrategia de comprar startups. En esta ocasión le ha tocado a Pixelapse, una plataforma online específicamente diseñada para que los creativos puedan trabajar en conjunto, de manera ubicua y en tiempo real sobre archivos de tipo Photoshop y similares
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Rescooped by Jesús Hernández from JAV - #SocialMedia, #SEO, #tECONOLOGÍA & más
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SMO, un término que todo experto en SEO debe poner atención

SMO, un término que todo experto en SEO debe poner atención | Information Technology & Social Media News | Scoop.it
El término SMO continuará en la escena del marketing, sobre todo será un concepto que todo experto en Search Engine Optimization debe conocer, pues las tendencias apuntan hacia él.

Via javier gil
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Rescooped by Jesús Hernández from Pedalogica: educación y TIC
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Estudiante crea un algoritmo que aumenta hasta 7 veces la velocidad WiFi

Estudiante crea un algoritmo que aumenta hasta 7 veces la velocidad WiFi | Information Technology & Social Media News | Scoop.it
La velocidad de tu conexión WiFi no solo depende de tu proveedor de Internet, también (entre otras cosas) del número de redes WiFi alrededor. A más redes, más interferencias entre ellas y menor velocidad de tu red. Un estudiante ha desarrollado ahora un algoritmo para solucionar el problema.

Via Juanmi Muñoz, Alazne González
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Here’s How To Turn On Windows 10’s New, Hidden Calendar And Clock

Here’s How To Turn On Windows 10’s New, Hidden Calendar And Clock | Information Technology & Social Media News | Scoop.it
 I presume by now that if you are a Windows kid, you are using the newest build of the Windows 10 operating system, the recently released 9926 edition. If you are, go ahead and select the clock in the lower right corner of your screen.
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Eres mejor líder de lo que piensas. Tres habilidades básicas del liderazgo.

Eres mejor líder de lo que piensas. Tres habilidades básicas del liderazgo. | Information Technology & Social Media News | Scoop.it
Liderazgo: Eres mejor líder de lo que piensas... Por José M. Pujol H. El Blog Catalizador. Creo firmemente que todos somos líd

Via Manuel Gross
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Manuel Gross's curator insight, January 24, 11:43 AM

El verdadero liderazgo no tiene nada que ver con títulos, rótulos bonitos en un escritorio o posiciones dentro de un organigrama. El liderazgo en su esencia más simple y poderosa, es una forma de pensar y actuar, ni más ni menos.

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2015: The year of the beacon? (Interview) | dotRising

2015: The year of the beacon? (Interview) | dotRising | Information Technology & Social Media News | Scoop.it
Last year we were lambasted with the promise of a beacon-clad future, but has the b-word lost its buzz? This week we ask marketing expert Mark Mars whether he thinks 2015 will be the year of the beacon.
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¿Tiene Apple que cambiar para satisfacer a WhatsApp?

¿Tiene Apple que cambiar para satisfacer a WhatsApp? | Information Technology & Social Media News | Scoop.it
La nueva web de WhatsApp no puede usarse desde el iPhone. ¿Quién tiene la...
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Dropbox adquiere CloudOn, una startup centrada en la edición de documentos en la nube

Dropbox adquiere CloudOn, una startup centrada en la edición de documentos en la nube | Information Technology & Social Media News | Scoop.it
En anteriores ocasiones os hemos hablado de CloudOn, una startup cuyo objetivo es aumentar la productividad de sus usuarios facilitando la creación,
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