Information Techn...
Follow
Find
100.7K views | +4 today
Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Your new post is loading...
Your new post is loading...
Scooped by Jesús Hernández
Scoop.it!

Google's Advanced Projects Team: Radar Chips, Sensor Cloth, and Security

Google's Advanced Projects Team: Radar Chips, Sensor Cloth, and Security | Information Technology & Social Media News | Scoop.it
“The most futuristic projects at Google come out of their advanced technologies and projects group, or ATAP.”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Android Wear recibe un lavado de cara, pero por ahora ni rastro de soporte para iOS

Android Wear recibe un lavado de cara, pero por ahora ni rastro de soporte para iOS | Information Technology & Social Media News | Scoop.it
“El Google I/O está hechando humo. La última edición de la conferencia para desarrolladores está dando unas cuantas novedades muy interesantes.”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Apple adquiere Metaio una compañía alemana del mundo de la realidad aumentada

Apple adquiere Metaio una compañía alemana del mundo de la realidad aumentada | Information Technology & Social Media News | Scoop.it
“La empresa de Tim Cook confirmó la adquisición de Metaio, aunque no indicó el monto de la transacción. Se suma a una tendencia creciente en la industria tecnológica.”
more...
No comment yet.
Rescooped by Jesús Hernández from MarketingHits
Scoop.it!

5 Content Marketing Rules for Google’s New Algorithm

5 Content Marketing Rules for Google’s New Algorithm | Information Technology & Social Media News | Scoop.it
On April 21, 2015, Google made a massive update to their SEO algorithm and was clear that they’d be handing out manual penalties to websites that didn’t abide by mobile best practices. Don’t panic just yet—Google doesn’t expect every website to run out and develop and app or otherwise become their “best” mobile ready self. Really, mediocrity is what’s being expected, but that’s still going to be a challenge for the vast majority of websites. Now that experts are saying that the majority of American web surfing will take place on mobile devices by 2017 (and we’re almost there already), Google is simply being proactive in making sure the best websites are still dished up to surfers.

However, the algorithm is a change that’s going to impact all languages of all websites that appear in Google searches. What does this mean for content marketers? It’s time to focus not just on the quality of your online content, but its mobile-ready factor. You might be doing everything “right” from a content perspective, but that doesn’t mean much if almost half of users can’t readily access it. In order to appease Google’s algorithm and avoid a penalty, consider these your new content marketing rules for a very mobile ready world (and marketing campaign):

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Las segundas pantallas son ahora enemigas de la publicidad y los anunciantes de televisión

Las segundas pantallas son ahora enemigas de la publicidad y los anunciantes de televisión | Information Technology & Social Media News | Scoop.it
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Las empresas españolas con estrategia de movilidad aumentan un 24% sus ingresos por apps

Las empresas españolas con estrategia de movilidad aumentan un 24% sus ingresos por apps | Information Technology & Social Media News | Scoop.it
El 76% de las organizaciones ya ha optado por la movilidad empresarial o tiene previsto hacerlo en los próximos dos años, según un último estudio.
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Microsoft podría comprar BlackBerry por USD $7.000 millones

Los rumores sobre una posible compra de BlackBerry nunca dejan de estar en el radar.
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

¿En qué momento del día se utilizan más las aplicaciones?

¿En qué momento del día se utilizan más las aplicaciones? | Information Technology & Social Media News | Scoop.it
PuroMarketing - Los usuarios de smartphones tienden a descargar aplicaciones principalmente motivados por el ocio, la búsqueda de entretenimiento, información y debido...
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

It's Google Brillo, the New Operating System for Your Home

It's Google Brillo, the New Operating System for Your Home | Information Technology & Social Media News | Scoop.it
“This week at Google I/O, we’re likely to learn more about Brillo, Google’s oddly-named new operating system for low-powered devices that are perfect for a smart home or internet of things setup.Read more...”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

This Chart Shows The Incredible Explosion Of Crayon Colors Over The Last 100 Years

This Chart Shows The Incredible Explosion Of Crayon Colors Over The Last 100 Years | Information Technology & Social Media News | Scoop.it
Crayola crayon colors have grown from eight basic hues to dozens in a little over 100 years.
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

3 Myths People Believe About User Experience (But Shouldn't) -

3 Myths People Believe About User Experience (But Shouldn't) - | Information Technology & Social Media News | Scoop.it
Throughout history we've fallen for myths. In this post, we are debunking the 3 most commonly held misconceptions about the user experience.
more...
No comment yet.
Rescooped by Jesús Hernández from Integrated Brand Communications
Scoop.it!

Content Creation vs. Content Sharing #INFOGRAPHIC

Content Creation vs. Content Sharing #INFOGRAPHIC | Information Technology & Social Media News | Scoop.it
Anyone who has done any blogging or helmed a brand’s social media account for any length of time knows a simple rule of the Internet: Content is key. After all, if you have nothing to say why should anyone listen? One of the hardest lessons to learn when promoting a brand online is the relationship betweencontent creation and content sharing. Yes, the brand’s official account should emphasize and help promote and spread the brand’s message, but that’s not all it should do. Nobody likes sitting down to dinner with a self-absorbed narcissist who does nothing but talk about themself in the third person for hours at a time. Don’t make the same mistake with your Twitter or Facebook accounts. This infographic from Rebuild Nation helps explain the difference between Content Creation (creating and promoting your own content) and Content Sharing (sharing newsworthy and timely content from others that still falls within the bounds of your brand’s scope).
Via Russ Merz, Ph.D.
more...
Russ Merz, Ph.D.'s curator insight, May 24, 5:46 PM

Do you know when its appropriate to create versus share #marketing #content? Here are some points to remember. 

Scooped by Jesús Hernández
Scoop.it!

Radiografía de la nube en Europa

Radiografía de la nube en Europa | Information Technology & Social Media News | Scoop.it
“Que la nube es uno de los paradigmas que más interés están suscitando entre las organizaciones de todo el mundo no es ninguna novedad.”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Google apuesta por los videojuegos en el Chromecast #io15

“Poco a poco el Chromecast se ha posicionado como uno de los gadgets más populares de entretenimiento.”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Google quiere que controles tus wearables sin tocarlos mediante gestos

Google quiere que controles tus wearables sin tocarlos mediante gestos | Information Technology & Social Media News | Scoop.it
“Sigue la Google I/O 2015 y está llena de novedades que van mucho más allá de los nuevos Android M y Google Maps offline, por ejemplo.”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Google Maps, Chrome y YouTube estarán disponibles sin conexión

Google Maps, Chrome y YouTube estarán disponibles sin conexión | Information Technology & Social Media News | Scoop.it
“Google anuncia sus servicios offline, que llegarán con Android M, la nueva versión de su sistema operativo móvil”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Shazam inicia sus operaciones comerciales en España

Shazam inicia sus operaciones comerciales en España | Information Technology & Social Media News | Scoop.it
La app de reconocimiento musical se ha asociado con la firma de mobile marketing YOC.
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Yahoo and Google want to buy Flipboard to up their content game

Yahoo and Google want to buy Flipboard to up their content game | Information Technology & Social Media News | Scoop.it
Search giants Google and Yahoo are interested in buying Flipboard, a newsreader app, according to the Wall Street Journal. The news comes just a day after Twitter was reported to…
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Así será la nueva aplicación de Google Fotos

Así será la nueva aplicación de Google Fotos | Information Technology & Social Media News | Scoop.it
El gran evento para desarrolladores Google I/O está a la vuelta de la esquina y ya se han filtrado características de uno de los servicios que con peor secretismo ha llevado Google: el nuevo Google Fotos.
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Google I/O 2015: What you should expect

Google I/O 2015: What you should expect | Information Technology & Social Media News | Scoop.it
With Google’s annual conference right around the corner, we’re left anticipating what news is on the horizon. Though Google I/O is meant for developers, consumers can look to it for concepts they likely will see on their devices in a few months time.
more...
No comment yet.
Rescooped by Jesús Hernández from Daily Magazine
Scoop.it!

Mozilla: Firefox Tracking Protection Speeds Up Web Pages by 44%

Mozilla: Firefox Tracking Protection Speeds Up Web Pages by 44% | Information Technology & Social Media News | Scoop.it
Not all web sites honor the native Do Not Track feature of your web browser. Use Tracking Protection.

Via Official AndreasCY
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

¿Qué novedades traerá iOS 9? Esto es lo que sabemos hasta ahora

¿Qué novedades traerá iOS 9? Esto es lo que sabemos hasta ahora | Information Technology & Social Media News | Scoop.it
“Con la WWDC a la vuelta de la esquina, y suponiendo que Apple cumpla el mismo calendario que todos los años, también lo está iOS 9.”
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Top 4 Design Hacks to Create Shareable Facebook Content | Designbeep

Top 4 Design Hacks to Create Shareable Facebook Content | Designbeep | Information Technology & Social Media News | Scoop.it
Planning to create a website for your business? Surely that’s one of the most important things that you can do. A major portion of the audience and customers
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Nos preparamos para la Google I/O 2015

Nos preparamos para la Google I/O 2015 | Information Technology & Social Media News | Scoop.it
Los seguidores de Google están esperando impacientes que llegue el día 28 de mayo, dado que será cuando se llevará a cabo la conferencia Google I/O 2015. En ella, como todos los años, se espera que sean desvelados algunos de los principales misterios y novedades que la empresa tiene entre manos. Y si sigue la tradición respecto a lo ocurrido en otros años, lo más probable es que la conferencia termine con bastantes novedades que tener en cuenta. Al menos es lo que se espera, y Google no suele de
more...
No comment yet.
Scooped by Jesús Hernández
Scoop.it!

Las marcas refuerzan su apuesta por el social media y aumentan por 5 su actividad en Redes Sociales

Las marcas refuerzan su apuesta por el social media y aumentan por 5 su actividad en Redes Sociales | Information Technology & Social Media News | Scoop.it
“IAB Spain, la Asociación de la publicidad, el marketing y la comunicación digital en España, ha presentado hoy el”
more...
No comment yet.