THURSDAY, Aug. 29 (HealthDay News) -- Unlike fast-food advertisements geared toward adults, which feature burgers and fries, those targeting children focus more on free toys, movie tie-ins and other giveaways, according to a new study.
In light of their findings, researchers called for more regulation of fast-food marketing to children.
"Given health concerns about obesity and its relation to fast-food consumption, enhanced oversight of fast-food marketing to children at the local, state and federal level is needed to align advertising to children with health promotion efforts and existing principles of honest and fair marketing to children," the study's authors wrote.
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