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Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study] | SEO | Scoop.it
Whether someone is searching on their mobile device for a restaurant, a local service, or a car rental, the presence of a click to call button increases click-through rates and brand perception, according to new Google/Ipsos research.

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Simply Social Media's curator insight, September 25, 2013 10:01 AM

Mobile is increasingly becoming the way people interact with you and your services.  Are you mobile optimized?

Madelene Wadelius's curator insight, September 25, 2013 12:30 PM

Incorporate mobile search in your overall digital marketing strategy.

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7 Things You Didn't Know Bitly Could Do

7 Things You Didn't Know Bitly Could Do | SEO | Scoop.it
If you're simply using Bitly to generate shortlinks, you're missing out. Here are 7 ways to achieve more with Bitly.

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Bonnie Burns's curator insight, September 16, 2013 11:31 AM

Your 140 characters are precious. Nobody wants to waste valuable Twitter type on extra-long hyperlinks; that's why shortlink generators like Bitly are indispensable to tweeters in the know. And even though Twitter now has its own shortlink service, Bitly has stayed one step ahead by offering detailed data analysis on every link you share

Andy Lee's curator insight, September 17, 2013 1:49 PM

Read this article already, and it's really useful if you ever shorten urls.

Olivia Grey's curator insight, September 21, 2013 3:07 AM

This is best piece of information about bitly and how it can be more useful. Bitly is mostly considered for short link generation by many users.

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Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine | SEO | Scoop.it
Google quietly made a huge change to its core search technology in the past month, one that affects about 90 percent of searches worldwide. Calling it Hummingbird, the technological update of Google search is designed to handle more complex queries.

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Bonnie Burns's curator insight, September 27, 2013 11:09 AM
The main focus, and something that went repeated many a time, was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.

 

Sameep Shah's curator insight, September 27, 2013 3:16 PM

Yet another update : /

SLASSI SENNOU Said's comment, September 28, 2013 8:56 AM
Is it Natural Language search? Can we ask questions using everyday language? That would be great.
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Online Reputation Management (ORM): A Quick Guide

Online Reputation Management (ORM): A Quick Guide | SEO | Scoop.it
This guide will show you the best ways to manage online reputation problems by claiming your profiles on trusted websites, creating and optimizing content, creating and following a social media policy, and making customer service a top priority.

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Bonnie Burns's curator insight, September 30, 2013 12:01 PM

In actuality, you need to institute an online reputation management program before negative mentions of you or your company appear in the SERPs. It's much better to take a proactive approach to owning the real estate on Page 1, as opposed to clawing your way in, after bad news is attached to your brand.

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Pinterest Sharing Levels Soaring: Report - SiteProNews

Pinterest Sharing Levels Soaring: Report - SiteProNews | SEO | Scoop.it
Pinterest is closing in on e-mail as the third most popular way to share behind Facebook and Twitter, according to social tracking firm ShareThis data. Sha

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robyns tut's curator insight, October 5, 2013 1:04 PM

Pinterest is growing rapidly. It is probably because it is a way to find your true identity and style through your likes and pins on specific boards. 

robyns tut's comment, October 5, 2013 1:04 PM
- sara
robyns tut's comment, October 7, 2013 8:44 AM
i love pinterest and it helps people see the kind of person ypu share yopur interests - shannon wilson
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Maximizing Google+ For SEO

Maximizing Google+ For SEO | SEO | Scoop.it
After much debate about Google+ and whether it is worthwhile or not, more and more people are accepting it and jumping on board. There are some definite SEO advantages to having a Google+ profile. In

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Olivier Aidyn's curator insight, September 4, 2013 1:20 AM

Good Info

Sameep Shah's curator insight, September 11, 2013 11:04 AM

Good list of tips for maximizing google+ 

Andy Birkitt's curator insight, October 2, 2013 4:28 AM

Great article and with good timing as more and more people are realising the benefits of being on Google +

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Enterprise Link Building Strategies by @jasonacidre

Enterprise Link Building Strategies #MORCon2012


Via Nikko Marasigan, Armon
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SEO Philippines - FervilVon.com

SEO Philippines - FervilVon.com | SEO | Scoop.it
Get your site on top of search engines! Outwit your competition and gain an advantage. Hire topnotch SEO specialists from Philippines today.
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Court Rules That Facebook Likes Count as Free Speech

Court Rules That Facebook Likes Count as Free Speech | SEO | Scoop.it
The case of a former deputy sheriff and several of his co-workers in Hampton, Virginia, who claimed they were fired for liking the Facebook page of a candidate running against their boss in 2009 went all the way to the 4th U.S.

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Elizabeth Oneil's comment, September 20, 2013 1:48 PM
VVX like Facebook too
robyns tut's curator insight, September 21, 2013 9:51 AM

I think people are very quick to like something on Facebook or comment whatever they are feeling because they can. People need to remember that the things you like on Facebook and the things you say are seen by friends and if you have not activated your account as private, by the world. It is just like in the real world where you must be careful what you say and remember that when you upload, comment or like something online. It may just come back to haunt you.

 

- Sara Steiniger 

Simply Social Media's curator insight, September 22, 2013 9:54 AM

Court Rules that Facebook Likes Count as Free Speech.  #socialmedia

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Google Not Provided 100% Of All Organic Search Queries

Google Not Provided 100% Of All Organic Search Queries | SEO | Scoop.it
I assume by now, you've all seen the news that Google has secured ALL searches leading to all their organic search query referrer data to go completely 100% not provided.In fact, I checked this mornin...

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Bonnie Burns's curator insight, September 24, 2013 10:51 AM

This should make every webmaster, marketer and SEO angry.

Wellness Rep's comment, September 25, 2013 8:32 AM
It makes ours very angry - but not for ranking purposes as much as helping our writers determine how best to write copy for our clients! If we know what people are looking for we can better our content for them.
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Facebook Finally Lets You Edit Posts on Android and Web

Facebook Finally Lets You Edit Posts on Android and Web | SEO | Scoop.it
Facebook is introducing the ability to edit status updates in a transparent fashion.

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Bonnie Burns's curator insight, September 30, 2013 11:23 AM

The editing feature will roll out to Facebook users on the web and Android devices over the next day, Facebook confirmed to Mashable. The editing feature is not included in the latest iOS app, but will likely get pushed out in the next update. Users will see the option to "Edit Post" when they click on the drop-down arrow in the top-right corner of a post.

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Twitter Adds Alerts to Help Users During Emergencies, Disasters

Twitter Adds Alerts to Help Users During Emergencies, Disasters | SEO | Scoop.it
Twitter has launched Twitter Alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters. Users will see highlighted alerts in the Twitter feed and receive push notifications.

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Bonnie Burns's curator insight, September 30, 2013 12:03 PM

Twitter has announced the launch of Twitter Alerts, which it describes as a way of broadcasting critical information from emergency reporting organizations.

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Social Media & The Law – 11 Things You Need to Know Now

Social Media & The Law – 11 Things You Need to Know Now | SEO | Scoop.it
At TopRank Online Marketing, our Monday mornings are usually filled with lots and lots of coffee, the clicking and clacking of keyboards being furiously typed

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Hanin Abu Al Rub's curator insight, October 6, 2013 4:32 AM
Here its Sundays... ;)
Jillian Zuber's comment, October 8, 2013 9:18 PM
m
robyns tut's curator insight, October 14, 2013 5:27 PM

It is important to know the laws when it comes to social media and the internet as it is still relatively new and so we need to be informed about what we can and can't do. It is also important to know these things as most people have not realised the implications of online plagarism and insults towards others. All users of social media and the internet should read this article. - Sara

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What to Do When You Spam Twitter

What to Do When You Spam Twitter | SEO | Scoop.it
A quick guide on what to do when your Twitter account has been hacked.

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robyns tut's curator insight, October 4, 2013 6:01 PM

I am quite happy that Twitter has finally provided a solution for users who a victims of spams. it is really annoying and it actually does affect the functioning of computers. And I would like Twitter to actually sort it out, by protecting users from it.

https://support.twitter.com/articles/18311

Sisipho Skweyiya

robyns tut's curator insight, October 6, 2013 1:58 PM

This could be interesting to JMS1 students as we are currently working with Twitter and need to understand some of the technicalities of it.

Kayleigh

robyns tut's comment, October 7, 2013 8:27 AM
this was heloful as i recently joined twitter and am not sure how to even use it -shannon wilson
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SEO in a Keyword Data-Less Landscape - ClickZ | #TheMarketingAutomationAlert

SEO in a Keyword Data-Less Landscape - ClickZ | #TheMarketingAutomationAlert | SEO | Scoop.it
Consider these data sources that can be leveraged to fill the void.

 

Excerpt...

 

Pay attention to other search engines: While Google keyword level data is gone, all other search engines should still be passing along their keywords.

 

Google Webmaster Tools: It provides great data and should have already been a part of your monthly SEO analysis. It gives you the ability to see your natural search “impressions” and “clicks” at both the keyword and destination URL level.

 

Google AdWords has been used for natural search keyword research ever since they offered a keyword tool, but recently they have added the ability to import Google’s natural search data directly into your AdWords reporting so that you can see SEO and SEM together.

 

Destination URL Metrics: So you can’t see keyword level data, but with some heavy mining of your historic web analytics data, you can get an idea of what natural search keywords drive traffic to which destination URLs. With a bit of work, you should be able to report on how your natural search destination URLs are performing and you can tie that back to the historical keyword data.

 

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marketingIO's curator insight, October 3, 2013 9:53 PM

We have to remember that the playing field is level. Of course, it's a blow to your SEO strategy, but it's a blow to everyone's SEO strategy. Adapt or lose.