JCCHS Marketing Education
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Rescooped by Dale Simpson from Marketing_me
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10 Things You Should Do In The 15 Minutes Before A Big Presentation

10 Things You Should Do In The 15 Minutes Before A Big Presentation | JCCHS Marketing Education | Scoop.it
“Try these tips in the 15 minutes before a big presentation to optimize your speaking success.”
Via Alessandro Rea
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Rescooped by Dale Simpson from Marketing Education
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | JCCHS Marketing Education | Scoop.it
“ Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich...”
Via k3hamilton, Kirk Helferich
Dale Simpson's insight:
Colors have a profound impact on consumer behavior. Read this article to see some interesting industry examples as well as a full review of what the various effects of certain colors are.
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Rescooped by Dale Simpson from Marketing Education
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Improving Online Sales: What Leads to Checkout Abandonment? #Infographic

Improving Online Sales: What Leads to Checkout Abandonment? #Infographic | JCCHS Marketing Education | Scoop.it
“ Setting up an online business used to be considerably cheaper than setting up a brick and mortar business establishment. This has significantly altered in the past few years as the world of e-commerce has continued to develop rapidly.”
Via Brian Yanish - MarketingHits.com, Kirk Helferich
Dale Simpson's insight:
Interesting infographic and article on why people "abandon" their online shopping carts after adding items.
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Rescooped by Dale Simpson from Marketing Strategy and Business
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How to Speak Like a Human with Your Customers (and Why It Matters)

How to Speak Like a Human with Your Customers (and Why It Matters) | JCCHS Marketing Education | Scoop.it
Excerpt from the guest article by Melanie Davis on Convince & Convert Blog by Jay Baer:"We’re living in the middle of an information explosion, which is preferable to a literal explosion, but still pretty bad if you’re a marketer.The sheer amount of information out there—online, in stores, in our inboxes—makes it extremely challenging to engage with customers and prospects.Given our information overload, it’s more important than ever to connect with customers and prospects in a real way. To think of them like humans, and to speak to them like humans.Speaking in human makes people listen, gets you leads, and builds loyalty.Here’s a couple ways you can start speaking in human.1. Write the way you talk.You’re intimately familiar with your company’s offerings. This makes it extremely difficult for you to explain your product to a non-expert—i.e., your customers and potential customers.This phenomenon is called the "Curse of Knowledge", and studies have found that it’s a real, knotty obstacle to good communication. So to speak in human, you have to consciously examine your marketing materials for your knowledge bias.I find it’s helpful to imagine myself having a chat with one of my favoritest clients, mentally explaining our new product and then jot down the “transcript” of the conversation that’s playing in my head.2. Let people respond naturally.If you let people respond in a way that’s more natural, they’ll be more excited about talking to you. Communicate with your audience like you talk to real, live people, and let them talk human back to you. And try to speak in human in everything that you do, which includes login screens, autoresponder emails, contracts, everything.Everything is marketing, and every touchpoint is a chance to connect with your audience on a real Homo sapiens to Homo sapiens level..."Read full original article:http://www.convinceandconvert.com/content-marketing/how-to-speak-like-a-human-and-why-it-matters/
Via Giuseppe Mauriello
Dale Simpson's insight:
Notice how they concentrate on the BENEFITS rather than the FEATURES?
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Rescooped by Dale Simpson from Marketing Education
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Surprising Social Media Statistics from 2013 (Infographic)

Surprising Social Media Statistics from 2013 (Infographic) | JCCHS Marketing Education | Scoop.it
Over the last several years, the popularity of social media has reached incredible heights—and 2013 was the best year thus far., and many of the mind boggling social media statistics from the past year prove this. In 2013, 95 percent of Facebook users logged into their accounts daily. One of Facebook’s main competitors, Twitter, reached 231.7 million active users. Google+ wants to get on their levels, and it does add 25,000 new users every day. More at the link...
Via Lauren Moss, Ivo Nový, Kirk Helferich
Dale Simpson's insight:
Infographic on social media . . . there are some good statistics here.
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