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Rescooped by Jarol Valverde from Public Relations & Social Media Insight
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Marketing Trend for 2014: Smaller Messaging Has a Big Impact

Marketing Trend for 2014: Smaller Messaging Has a Big Impact | jarol valverde | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

Rescooped by Jarol Valverde from TIC Educación y Política
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BitTorrent crea Surf para buscar y descargar archivos desde Chrome

BitTorrent crea Surf para buscar y descargar archivos desde Chrome | jarol valverde | Scoop.it
El protocolo torrent es ampliamente utilizado en la red para descargar y compartir todo tipo de archivos. Aunque hay quien ha satanizado esta tecnología, asociándola a la descarga de archivos prot

Via Luisa Fernanda Correa Rueda
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