Posted by Nick Bilton on October 21, 2012. Image: redbullstratos.com
(...) "As other companies have sunk, GoPro has sold three million cameras in three years. The market research firm IDC says that makes the GoPro the most popular video camera in the country."
(...) "How did this happen? Nick Woodman, the founder and inventor of GoPro, says, “Right place, right time.”
It was almost that simple. Mr. Woodman, 37, made the first, crude GoPro when he went to Indonesia on a surfing trip. He wanted to take pictures of a friend in the water. But when he turned the camera around to take pictures of himself, he realized the company’s potential.
“The big ‘aha’ moment was in 2007, when we realized the bigger opportunity wasn’t just making wearable cameras for photographers,” Mr. Woodman said. “It was making wearable cameras for people to photograph themselves.” This was happening just as Google was buying YouTube and sites like Twitter and Facebook were going mainstream.
Mr. Woodman began selling inexpensive mounts that could attach the GoPro to anything: surfboards, bicycles, helmets, body harnesses, cats, you name it.
What happened next was astounding: people started to develop a relationship with GoPro."
Via Thierry Saint-Paul