Jacob Platt's Scoop.it
3 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Jacob Platt
Scoop.it!

6 Social Media Marketing Strategies to Improve Your Efforts in 2014 | WordStream

6 Social Media Marketing Strategies to Improve Your Efforts in 2014 | WordStream | Jacob Platt's Scoop.it | Scoop.it
Social media is the number 1 activity of online Americans! Learn six social media marketing strategies to help your business conquer the social landscape.
Jacob Platt's insight:

           This article discusses different ways marketers can improve their social media content. According to the author, social media is the number one daily activity among Americans and 93% of marketers use social media to promote their business. Tips including: creating and sticking to a game plan, go above and beyond in customer service, and embracing mishaps are all ways marketers can improve their posts. Although it can be difficult, marketers must figure out the people want and that’s what they can base their posts around. Factors such as eye-catching visuals, creating quality customer service, and converting visitors into customers are all crucial when a business is reaching out to their desired target market.

            I think it is important for all businesses to keep up with the latest trends in social media. Businesses need to keep their customers intrigued and must do everything they can to capture a person’s attention. People are obsessed with social media today. I believe businesses must stay active, post quality content, and be creative. Businesses need to stay away from the generic posts and do their best to stand out. By knowing the latest trends and being up to date with the latest technology, what a company posts on social media will only help them.  

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

The impact of social media in retail

The impact of social media in retail | Jacob Platt's Scoop.it | Scoop.it
Social media has changed the way we connect, share and shape relationships with people and communities around the world. The online world is moving rapidly, a
Jacob Platt's insight:

          This article further explains how shoppers are now connected to retailers and brands through social media. It has created a new opportunity for brands and retailers to leverage their marketing across the whole value chain. Retail industries can now see customer feedback, connect to a broader audience, and maximizing shopping experience. Customers are engaging with their customers and creating more ownership and a sense of belonging. Consumers can now assist with product design development and participation through social media communication.

            I believe it is very important for a retail companies to be active in social media. There’s no better way for them to connect with potential customers and  reach out to a wide range of people. This allows customers to voice their opinion and businesses to understand their customers and what their interests are. Retail is such a big industry nowadays that social media marketing gives businesses the opportunity to differentiate themselves. From fostering loyalty to creating customer involvement, retail stores must embrace social media and use it to their advantage. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

How the Fashion Industry is Embracing Social Media

How the Fashion Industry is Embracing Social Media | Jacob Platt's Scoop.it | Scoop.it
Hitha Prabhakar is a retail industry expert and principal of The Style File Group, a retail consulting firm based in New York City. She has also written about fashion for Forbes...
Jacob Platt's insight:

          This article explains the impact social media has had on the fashion industry. The number of fashion insiders embracing social media has increased drastically and it has allowed them to connect to an entirely new audience. Through re-tweeting and commenting on pictures, businesses can now connect with their customers and monitor their engagement. Social media has given designers and bloggers a new outlook on posting and a chance to understand their customers.

            Although I am not too familiar with the fashion industry, I can see how social media marketing would be beneficial. I believe these businesses should access all forms of social media. The fashion industry is so large that social media gives companies an opportunity to stand out and reach their desired target market.  I enjoy when clothing companies offer deals or contests over social media. I think that there is a lot the fashion industry can do with social media and I believe companies should utilize all their sources. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

The Secret To Keeping Each And Every One Of Your Social Media Followers

The Secret To Keeping Each And Every One Of Your Social Media Followers | Jacob Platt's Scoop.it | Scoop.it
Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep.
Jacob Platt's insight:

            This article breaks down social media marketing among small businesses. The author discusses the importance of the number of followers and the best ways to keep those followers intrigued. Small business owners have realized that they can’t afford to ignore this important marketing channel known as social media. Factors including providing helpful content, making connections, being consistent, and making sure you have time to post are all lead to a successful marketing campaign. This will help any small business build up a follower base and help them keep intrigued.

            I believe every small business should be involved and active in social media. It’s an excellent way to advertise and get their brand out there. However, if a business is going to commit to using social media, they must do it right. They must be active and post things that people want to see. There are too many people on social media today that a business is only hurting themselves if they are not using it. I believe that it’s important for small businesses to interact with their customers and make sure they are not being overshadowed by the bigger companies. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

The Catastrophic Social Media Content Marketing Mistake Marketers Are Making

The Catastrophic Social Media Content Marketing Mistake Marketers Are Making | Jacob Platt's Scoop.it | Scoop.it
I have been described many different ways in my life: loud, opinionated and over-caffeinated are just of the few apt descriptors for yours truly. However when it comes to the world of marketing, advertising, social media, branding and all that good stuff, I don't think many would refer to me [...]
Jacob Platt's insight:

         This article sums up the biggest mistake that the majority of marketers are making today: caring too much about selling and not enough on establishing relationships with consumers via branding. Marketers today would rather try and sell you something than speak with a customer or tell them a story. The author mentions how marketers must incorporate engaging, relating, and sharing relevant content with an audience into their overall content marketing strategy. According to a recent poll, 73% of consumers believe that advertisements should tell a unique story and not just try to sell.

            I agree with everything the author has to say. As a consumer, I would rather talk with a marketer who is conversing with me, not just continuously talking to I buy what they are selling. I strongly believe that if a marketer focuses more on generating sales than branding and relationships, the will not be successful. I think that prioritizing brand building should be the goal of every marketer. I personally enjoy listening to a marketer’s stories and seeing how they can incorporate that into selling. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Tweet success: Small businesses turn to social media marketing to build brands - Business Monday - MiamiHerald.com

Tweet success: Small businesses turn to social media marketing to build brands - Business Monday - MiamiHerald.com | Jacob Platt's Scoop.it | Scoop.it
In 2014, small businesses in search of customers find that talking up their brand on Twitter, Facebook and other social networks is essential.
Jacob Platt's insight:

As stated in the title, it is becoming more common nowadays for small businesses to be using social media marketing to build their brands. The author uses Michael Mendez, a owner of four fuel stations in Miami, as an example to how social media marketing can be so beneficial to small businesses. Mendez utilizes Twitter, Facebook and Instagram to create awareness about items in the store (such as craft beers) that have greater profit margins than at the pump. The author states that, "successful social media marketing has the potential to generate more traffic to a website, send customers to a retail location, create awareness for a brand and build allegiance." That right there is a prime example of how helpful social media marketing can be to a small business attempting to build a brand. 


In my opinion, it would be a mistake for any small business not to be utilizing social media marketing. It's inexpensive, simple, and is an excellent way for them to get their brand out to the public. This will allow them to measure their advertisement and an easy way for them to show their brand to friends and family. Whether it is shared or retweeted, social media marketing will allow these small businesses to have their brands shown but someone other than themselves. I believe marketing via social media gives a business the chance to expand their target market and it gives them an excellent way to hear from their consumers. 



more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Facebook Will Make 'Look Back' Videos for Deceased Users

Facebook Will Make 'Look Back' Videos for Deceased Users | Jacob Platt's Scoop.it | Scoop.it
Facebook is altering the privacy settings of memorialized profiles, and will also take requests from users for "Look Back" videos of deceased loved ones.
more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

5 Social Media Advertising Trends to Watch for in 2014

5 Social Media Advertising Trends to Watch for in 2014 | Jacob Platt's Scoop.it | Scoop.it
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But this year has merely been a preview of what is to come. Here are five trends to watch for next year.
Jacob Platt's insight:

This article further explains the big of an impact and growth social media advertising had in 2013 and what we can expect for 2014. Five trends the article claims we can expect for 2014 include: More Twitter Ads, Facebook Video Ads, Google+ Ads, Fragmentation vs. Variety, and Blurred Lines Between Paid and Organic Content. Social media advertising in 2013 included new features, targeting options, and channels to explore. In 2014, we can expect just that and more. 

 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Gender Differences in Social Media – Who is your Dealership Marketing to?

Gender Differences in Social Media – Who is your Dealership Marketing to? | Jacob Platt's Scoop.it | Scoop.it
Dealerships sales have shifted from showrooms to the internet, allowing buyers to complete the majority of their research online. For Dealers this means that social media is becoming more and more key. A social media presence, content, and linking is important, but before you start all of that, do you know who you’re marketing to?
Jacob Platt's insight:

             This article breaks down the gender differences among social media today. According to the article 71% of women and 62% of men use social networking sites. Facebook, Twitter, Google+, and Pinterest are the four top channels in social media and there is a difference among the ways men and women are using them today. For examples include: 62% of the Twitter user base is female, 64% of the Google+ user base is male, and 70% of the Pinterest user base is female. These statistics can be used when a business is creating ads for their desired target market.

            I think that it is important for businesses to consider these gender differences when posting on social media. It is very important for a business to be aware of the different audiences that you’re reaching out to. Obviously businesses want to reach everyone, but it’s important for a business to know exactly who they are trying to reach. I am personally not too familiar with Pinterest and Google+, but I believe all businesses should utilize Facebook and Twitter to the fullest. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Bradley University: Social media: Reshaping the vision of marketing

Bradley University: Social media: Reshaping the vision of marketing | Jacob Platt's Scoop.it | Scoop.it
Jacob Platt's insight:

            This article breaks down how social media is restructuring the future of marketing and the social media course now offered at Bradley University. The author discusses the new ways individuals are interacting with friends and businesses are communicating with customers. Businesses have begun to promote their brands by making personal connections with consumers. The course will focus on the evolution of social media marketing and it’s importance. Students will have an opportunity to connect and really learn about social media.

            As someone taking a social media marketing course, I feel it will be very beneficial to the Bradley University students. Social media has changed drastically and I feel this is something every student should be familiar with. Making personal connections to customers is very important for every business and I think it should be the goal of every social media ad. I have enjoyed my social media marketing course and learned about many different marketing approaches I was unaware of. I strongly believe all marketing majors should be forced to take a course on social media marketing.  

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Measuring Success in Social Media.

Measuring Success in Social Media. | Jacob Platt's Scoop.it | Scoop.it
A better way to measure ROI in social media.
Jacob Platt's insight:

          This article summarizes ways to help marketers understand the true impact of social and how it can strengthen relationships between the brand and customers. The author further explains that a brand must know their overall objective in order to measure their social media success. Objectives or goals may include: increasing revenue, improving brand recognition, and improving the business operations. Once a business knows their target market, they can use it to measure the direct impact on sales, they can measure customer satisfaction, and determine whether social media efforts work to impact the customer relationship.

            I think that it’s very important for businesses to measure the impact of their social media marketing. It’s a waste of time and money if they are paying for advertisements that are pointless. It’s important that they get their return on investment from they time, effort, and money they are putting into their marketing. Businesses need to engage users, go viral, and acquire fans with paid media. Businesses need to make sure their social media marketing ads are meeting their business objectives while attracting the right customers. I strongly believe that knowing your branding and satisfaction metrics will help put a business to the next level. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

How to teach your kids social media etiquette

How to teach your kids social media etiquette | Jacob Platt's Scoop.it | Scoop.it
As parents we spend a lot of time on manners: Elbows off the table, firm handshake, respect your elders, look people in the eye when talking to them, etc. But the more I spoke to my students, the more I thought about the need to talk to my kids about social media etiquette. So what is unacceptable behavior?
Jacob Platt's insight:

This article summarizes the proper social media etiquette for teenagers and users of all ages. Today, there are teens acting way out of line over social media and are eventually going to get themselves in some trouble.  Acts such as a breakup being live-tweeted or foul language comments on one’s picture are just two of the many obscene acts teens are following through with nowadays. The author states that all young people should consider: “Don’t write anything you wouldn’t want you grandmother to read.” Some rules people should follow when on social media are: ask permission before tagging someone in a photo, know who your friends are, and be appropriate. If a person follows those three rules, they should not have any problems.

            As someone who will be searching for a fulltime job very soon, I believe social media etiquette is extremely important. Anyone can see what anyone writes or posts and it may come back to hurt them. Also, I’m aware of how ruthless teenagers can be to one another. There’s no room or reason any of that nonsense should be on social media. It is important that monitor what their child is posting and making sure it is appropriate. Everyone needs to think before they are and keep in mind etiquette guidelines. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

The Developing Role of Social Media in the Modern Business World

The Developing Role of Social Media in the Modern Business World | Jacob Platt's Scoop.it | Scoop.it
Social media, although a relatively recent phenomenon, is becoming an increasingly important part of any business’s marketing and client base development platform. The perception of social media marketing has shifted quickly—no longer viewed as a trendy or passing fad, having a flexible and well-managed presence in each of the “big [...]
Jacob Platt's insight:

          This article discusses how social media is becoming an increasingly important part of any business’s marketing and client base development platform. The writer mentions how perception of social media marketing has changed and it is now a must for any business seeking to secure a place in both the traditional and digital marketplace. The tips mentioned to bring a business up to speed in the social media field include: become familiar with the “Big Three” (Facebook, Twitter, Google+), be very knowledgeable of your own business, and consider creating a social media marketing position.

            In today’s world, I think marketing via social marketing is a must for every business. Any business that does not use social media is only hurting themselves and putting themselves at a disadvantage. I definitely agree with creating a social media marketing position and soon enough I think businesses will have a department that strictly focuses on social media. Social media marketing is measureable, will increase a business’s visibility in the marketplace, will help build a loyal customer base, and because of its bright future, is something every business should become familiar with. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Is Social Media A Career?

Is Social Media A Career? | Jacob Platt's Scoop.it | Scoop.it
credit: Grumpy Cat via memegenerator.com Recently, one of my 20-something employees tweeted me a Forbes article about advice for those in their age group.  While I absolutely loved most of the career advice, when I saw point 4, something didn’t sit right with me. It went something like this: Social Media is [...]
Jacob Platt's insight:

Social media can be viewed and used in so many different ways that it is difficult to see social media as one's main career. This article further explains the different aspects and fields where social media jobs will continue to thrive. Advertising, Customer Service, Data Understanding, and Content Quality are all areas where the author believes there is room for a social media career.


I believe working with social media can be viewed as a career. It has such a huge impact in today's world that ignoring social media will only hurt a company try. Even though it may not be a person's main occupation, I strongly believe it is important to know social media and how it works. Social media is inexpensive and an excellent way to advertise, I think all businesses should be utilizing social media as much as they can. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

The Impact Of Social Media In The Travel Marketing Industry

The Impact Of Social Media In The Travel Marketing Industry | Jacob Platt's Scoop.it | Scoop.it
I will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on. I am fairly confident in saying that social media is not a [...]
Jacob Platt's insight:

This article breaks down the importance and the usage of social media through out the travel marketing industry. Travelers all of the world are referring to different forms of social media for ideas and references within different categories of their travel planning. Information regarding hotels, restaurants, and attractions can all be found through forms of social media.


I chose to scoop this article, because last semester I studied abroad in London and heavily relied on the different forms of social media for information. I was constantly reading reviews or looking up Facebook pages for additional information. Many places will give you benefits or discounts if you share their page or retweet information about what they have to offer. I found social media to be very beneficial in terms of traveling and I believe others would as well. 

more...
No comment yet.
Scooped by Jacob Platt
Scoop.it!

Bank of America and Public Relations | Social Media Today

Bank of America and Public Relations | Social Media Today | Jacob Platt's Scoop.it | Scoop.it
Companies are constantly learning how influential social media can be, and no company knows that better than Bank of America this week. On February 6th, 2014 the @BofA_Help Twitter received a very interesting tweet from a user named Lisa McIntire.
Jacob Platt's insight:

On February 6th, 2014, Lisa McIntire received an interesting envelope in the mail from Bank of America. Inside was a new credit card offer Bank of America had sent out. However rather than it being addressed to Lisa McIntire, the envelope read: “Lisa Is A Slut McIntire.”  Obviously, Ms. McIntire was not to pleased about this and rather than calling customer service, she took the social media route. She tweeted a picture of the envelope to Bank of America's twitter (@BofA_Help). The tweet received over 1,000 retweets and as you could imagine, Bank of America was quite embarrassed. They eventually tweeted back at her: "@LisaMcIntire We’re incredibly sorry this happened and are researching now so we can take the appropriate action." 


This article discusses proper ways of handling awkward situations that occur on social media. It breaks it down to four different solutions: Be aware of the chatter surrounding your brand, Be personal, Apologize publicly, and Take the issue offline. Obviously this was a accident on Bank of America's part, but it certainly is bad publicity. 

more...
No comment yet.