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WWF Snaps #Lastselfie of Endangered Animals

WWF Snaps #Lastselfie of Endangered Animals | J320- Class Related | Scoop.it
The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be wiped off this planet.
Molly Norburg's insight:

Thought this was a great example of "context is king," which the speakers from Barkley said is currently ruling the social media facet of marketing.

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Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984

Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984 | J320- Class Related | Scoop.it
Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier ads from Deutsch L.A.
Molly Norburg's insight:

Funny continuation of the campaign we've talked about in class.

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How Steve Jobs Blew Up the Rules of Branding

How Steve Jobs Blew Up the Rules of Branding | J320- Class Related | Scoop.it
By throwing out the approved checklist, Jobs got customers to meaningfully connect with the Apple brand.
Molly Norburg's insight:

Different take on the enigmas that are Steve Jobs and the Apple brand.

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Olive Garden's new logo leaves investors with a bad taste in their mouth

Olive Garden's new logo leaves investors with a bad taste in their mouth | J320- Class Related | Scoop.it
You can’t please all of the people all of the time but the folks at Olive Garden were probably hoping for better reviews when the company changed its logo.
Molly Norburg's insight:

I was interested by our discussion of Olive Garden's rebranding efforts, so I did a bit more research... Not exactly a positive reception.

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Marketing's Split Personality Is Looking Like Insanity

Advertising could stand for something useful and true, or calculating and manipulative, but it can't continue to stand for both at the same time.
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Coke Vs. Pepsi: Where The Real Difference Lies

Coke Vs. Pepsi: Where The Real Difference Lies | J320- Class Related | Scoop.it
A History of Dividend Growth and Stock BuybacksThe Coca-Cola Company (KO) and PepsiCo (PEP) have enviable histories of dividend increases. While I number among the minority of the population that seldom drinks their beverages
Molly Norburg's insight:

Found this to be an interesting look at market shares b/c the non-alcoholic beverage industry is probably one of the markets that I am most invested in.

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Save That $4 Million! 3 Smart Super Bowl Non-Advertisers | TIME.com

Save That $4 Million! 3 Smart Super Bowl Non-Advertisers | TIME.com | J320- Class Related | Scoop.it
It's debatable whether the $4 million spent to advertise during the Super Bowl is actually worth the money. This year, what with an awful, blowout of a game, it seemed like there were surely better, cleverer ways for brands to launch marketing campaigns.
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QUIZ: What Are These Ads Trying To Sell?

QUIZ: What Are These Ads Trying To Sell? | J320- Class Related | Scoop.it
It's not easy when you can't see the logo.
Molly Norburg's insight:

Fun look at importance of branding

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Some Creative Ideas for Reinventing the Creative Brief

Some Creative Ideas for Reinventing the Creative Brief | J320- Class Related | Scoop.it
You could put the creative brief in the same category as old age, writes Phil Johnson. No one looks forward to it, but it's better than the alternative
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Oscar Mayer Plugs New 'Bold' Flavors By Attacking Deli Case

Oscar Mayer Plugs New 'Bold' Flavors By Attacking Deli Case | J320- Class Related | Scoop.it
Oscar Mayer spends $20 million on Deli Fresh campaign for new bold line aimed at deli counter brands.
Molly Norburg's insight:

Comparative marketing in the scope of the deli meat industry.

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Marketers Cite Personalization as Most Important to Marketing in Coming Years

Marketers Cite Personalization as Most Important to Marketing in Coming Years | J320- Class Related | Scoop.it
Personalization topped marketers' lists as the capability that will be most important to marketing in the coming years, according to a new study from Adobe.
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B2B Companies Can Teach B2C a Thing or Two About Marketing

B2B Companies Can Teach B2C a Thing or Two About Marketing | J320- Class Related | Scoop.it
Atri Chatterjee, CMO at marketing automation company Act-On Software, explains the common mistakes B-to-C vendors make and what can learned from B-to-B efforts
Molly Norburg's insight:

Different take on the difference between B2B and B2C companies and marketing strategies.

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5 Reasons Customer Relationship Management Is Still Hot

5 Reasons Customer Relationship Management Is Still Hot | J320- Class Related | Scoop.it
Customer relationship management (CRM) technologies may not be making headlines — but they haven’t gone away. In fact, according to Gartner, demand for CRM is growing. To provide integrated customer experiences, businesses are focusing on technologies that enable targeted customer interactions in multichannel environments.  Topic: Customer Experience.
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How to Keep Your Super Fans From Becoming Super Enemies

How to Keep Your Super Fans From Becoming Super Enemies | J320- Class Related | Scoop.it
The passion that drives a super fan today is similar to that of the Snapple-lovers of the '90s, but the modes of engaging and interacting with brands is not.
Molly Norburg's insight:

Found this while looking through the archives of Ad Age... Interesting take on handling super passionate customers (related to brand loyalty, Pareto, etc)

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Super Bowl Ad Meter: Stars fail to draw big numbers in Ad Meter

Super Bowl Ad Meter: Stars fail to draw big numbers in Ad Meter | J320- Class Related | Scoop.it
Help rate the best Super Bowl XLVIII commercials!
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