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Rescooped by Janice Sherlock from Public Relations & Social Media Insight
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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | J Sherlock Group Marketing & PR | Scoop.it

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

 

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

 

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

 

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 13, 2014 2:18 AM

Useful tips for better inbound marketing results by using a selection of free tools.

Paul Mendelsohn's curator insight, November 13, 2014 3:46 PM

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!

Scooped by Janice Sherlock
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Content Marketing Changes Public Relations Strategies

Content Marketing Changes Public Relations Strategies | J Sherlock Group Marketing & PR | Scoop.it
Shannon Byrne is the Content and PR Manager at Mention where she crafts words, creates strategies, and recruits loyal advocates. Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point.
Janice Sherlock's insight:

This is an excellent article by Shannon Byrne about how the traditional strategies for public relations are changing. With content marketing becoming more widespread and adding new distribution channels, it has become a valuable tool.

 

Whether it's a blog post, submitted article or a newsletter item,  journalists are finding new sources for content that were not previously available. Company marketing departments see the viability of the use of content too.

 

Contributions from people in various industries that share insights are often picked up by an editorial staff, adding visibility for the company as a bonus.

 

Creating engaging (and somewhat) promotional content is a new way to put public relations to use as part of a marketing plan to help with visibility and growth for a business.

 

 

 

 

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