Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.
The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.
With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.
If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....
Via Jeff Domansky