I will confess. I like money. More specifically, I like sound return on investment. Not so much for the money itself, but for what it signifies. In a world of commercial interests and globalized business, a world where metrics matter to a lot of people, ROI is one of the most indisputable metrics around. As…
Interesting article about B2B storytelling and how it should be a little different than B2C storytelling. Nevertheless, it points out that storytelling, no matter what the B2B category, can be more effective than rational, fact-based selling.
Recently a study was released by the CEB (formerly the Corporate Executive Board) that showed that B2B customers are more than twice as likely to consider a brand that shows personal value over business value, because buyers perceive little difference in the business value that the different suppliers can offer. Only 14 per cent of buyers perceive enough differentiation in this area to be willing to pay extra for it.
All the more reason why it makes sense for B2B companies to follow the lead the B2C companies have taken to take advantage of the power of story.
This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S.
At CES2016, Ginni Remmity, CEO for IBM, delivered her keynote focusing on one trend: Cognitive IoT. It's the overarching term she uses to cover analytics, cloud, mobility, security, wearables, and all the other individual trends in technology today.
Ooh la la! What a find! Here you can listen to 48 hours worth of lectures from one of the fathers of storytelling. Campbell takes us into a world of myth and story with his wonderful analysis and thoughts on life.
You will need to join Spotify but it's well worth the effort. Dive in to the world of Joseph Campbell and enjoy!
This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story in her online community of practice at the Story Powered® Institute
Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the easy step by step process of applying story to your brand.
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.