Its all about the story
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Librarian Approved: 30 Ed-Tech Apps to Inspire Creativity and Creation

Librarian Approved: 30 Ed-Tech Apps to Inspire Creativity and Creation | Its all about the story | Scoop.it
A group of tech-savvy librarians offer up a list of their favorite education apps this year.
Alexander Hamilton's insight:

Cool tools to help tell a better story

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How to Boost Your Brand Through Storytelling | Serious Play

How to Boost Your Brand Through Storytelling | Serious Play | Its all about the story | Scoop.it
Telling your company's story is essential to persuading stakeholders. Here are three surprising ways storytelling will also help boost your brand. | Serious Play
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Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand | Its all about the story | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
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The importance of business storytelling for B2B companies

The importance of business storytelling for B2B companies | Its all about the story | Scoop.it
I will confess. I like money. More specifically, I like sound return on investment. Not so much for the money itself, but for what it signifies. In a world of commercial interests and globalized business, a world where metrics matter to a lot of people, ROI is one of the most indisputable metrics around. As…

Via Jim Signorelli,Story-Lab
Alexander Hamilton's insight:

Interesting article about B2B storytelling and how it should be a little different than B2C storytelling.  Nevertheless, it points out that storytelling, no matter what the B2B category, can be more effective than rational, fact-based selling.  


Recently a study was released by the CEB (formerly the Corporate Executive Board) that showed that B2B customers are more than twice as likely to consider a brand that shows personal value over business value, because buyers perceive little difference in the business value that the different suppliers can offer. Only 14 per cent of buyers perceive enough differentiation in this area to be willing to pay extra for it.


All the more reason why it makes sense for B2B companies to follow the lead the B2C companies have taken to take advantage of the  power of story.  


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 






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Jim Signorelli,Story-Lab's curator insight, February 22, 1:49 PM

Interesting article about B2B storytelling and how it should be a little different than B2C storytelling.  Nevertheless, it points out that storytelling, no matter what the B2B category, can be more effective than rational, fact-based selling.  


Recently a study was released by the CEB (formerly the Corporate Executive Board) that showed that B2B customers are more than twice as likely to consider a brand that shows personal value over business value, because buyers perceive little difference in the business value that the different suppliers can offer. Only 14 per cent of buyers perceive enough differentiation in this area to be willing to pay extra for it.


All the more reason why it makes sense for B2B companies to follow the lead the B2C companies have taken to take advantage of the  power of story.  


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 






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7 Incredible Examples Of Brand Storytelling On Social Media

7 Incredible Examples Of Brand Storytelling On Social Media | Its all about the story | Scoop.it
If brands want to get the very best out of social media at some point they will have to embrace the art of storytelling.
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The Future of Learning Experiences is Here Toda...

The Future of Learning Experiences is Here Toda... | Its all about the story | Scoop.it
At CES2016, Ginni Remmity, CEO for IBM, delivered her keynote focusing on one trend: Cognitive IoT. It's the overarching term she uses to cover analytics, cloud, mobility, security, wearables, and all the other individual trends in technology today.
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37 Content Marketing Influencers on Brand Storytelling & Technology

37 Content Marketing Influencers on Brand Storytelling & Technology | Its all about the story | Scoop.it
Technology has had a profound impact on the way brands tell stories in 2015 and beyond. We talked to 37 content marketing influencers to understand the ways they see technology shaping storytelling.
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The Crazy Story of What Really Went Wrong at Target Canada

The Crazy Story of What Really Went Wrong at Target Canada | Its all about the story | Scoop.it
Target pulled the plug on its massive Canadian expansion less than two years after opening. This is the incredible untold story of how it all went wrong.
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What makes a great story? Here's the psychology

What makes a great story? Here's the psychology | Its all about the story | Scoop.it

ry pr"The great writer's gift to a reader is to make him a better writer."


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Karen Dietz's curator insight, January 24, 5:55 PM

Maria Papova of Brain Pickings has written an amazing synopsis of Harvard psychologist Jerome Bruner's work Actual Minds, Possible Worlds (1986) and his thoughts on what makes storytelling work.


I love that she quotes Bruner's work on storytelling. Papova also sets the context for us by sharing Bruner's thoughts on the difference between logic-scientific thought and narrative. It provides a clear road map for the two styles of cognitive thinking and the value of both.


What I like even more is how Papova brings in other scholar's works that add to Bruner's writings. Links are included so you can go exploring and further enrich your knowledge about storytelling and the human mind.


And here is what I like the best: she NEVER mentions what Bruner is most quoted for: that people remember stories 22 times more than facts alone. Why do I like this omission? Because it was a mere mention in Bruner's work and has never been scientifically proven. See my colleague Shawn Callahan's blog post on this http://www.anecdote.com/2015/01/link-between-memory-and-stories/ 


You will definitely like this post and the accompanying articles to check out. It's meaty and rich. Have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | Its all about the story | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 1:32 PM

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How To Create The Culture You Want With Stories

How To Create The Culture You Want With Stories | Its all about the story | Scoop.it
What stories are told in your organization today? Are you aware of them? Do they reinforce your desired culture or do they inspire undesired actions?

Via Karen Dietz
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Elysian Training's curator insight, August 10, 2015 5:43 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Denise Dyer Coaching's curator insight, August 10, 2015 10:06 AM

The author of this article, S. Chris Edmonds, shares a few incredibly important points for leaders sharing stories. The first one is that stories help guide behavior. Tell the wrong stories and you'll be sorry.

 

On the other hand, if a leader knows the right stories to share, the bottom line increases. Gotta love that. Makes you wonder why more CEOs are paying attention this. And if you are a CEO who does -- yay!

 

I will also point out that sharing stories is not enough. Rewards and acknowledgement are critical for success. You'll see what I mean when you read the article.

 

What I also really like in this post are the 2 stories Edmonds shares to make his point. Not only are they good stories, they drive home the advice he brings to the table. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ian Berry's curator insight, August 10, 2015 8:46 PM

Good points about wandering around and engaging and listening. I ask 2 questions What's worth celebrating? What can be better?

Andrew Thorp is a leading expert in how to craft a better story about yourself and your business. I'm having a candid and convivial conversation with him on August 20th You can register from http://www.ianberry.biz/events/

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A guide to designing a brand's story

A guide to designing a brand's story | Its all about the story | Scoop.it
A guide to emotionally connecting to your customers by using a powerful tool called brand storytelling.

Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, September 11, 2015 10:06 AM

Jim Signorelli's insight:

This is a blog article from Visme, a very new and slick presentation tool. The article itself is a great example of content marketing, as it demonstrates without prescribing the Visme product.  Besides convincing me to look further into the product (and I am  impressed), it provides an interesting, albeit controversial take on how to go about designing a brand story.  


This article is worth reading as many of the points are interesting and provocative.   You may not agree with statements  like "share your failures," and "don't be afraid to tell consumers you're having a slow year."  Frankly, I don't think one needs to open their kimono to achieve authenticity.  However, I do believe that authenticity is key.  


If you're not familiar with "THE POWER OF WORDS" video, it's really worth seeing. That, and there are some  points worth pondering. I'd love to have your take on this article? I think there's something very important missing when it comes to brand storytelling or StoryBranding.  Can you tell what that is? (here's a hint:  it's why the article was provided by Visme). 



This review was written by Jim Signorelli for  curated content on business storytelling at www.scoop.it/t/just-story-it 

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Pick a card, tell a story

Pick a card, tell a story | Its all about the story | Scoop.it
StoryHow's PitchDeck offers up inspiration for corporate communicators who are mired in the muck of writer's block.

Via Karen Dietz
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Karen Dietz's curator insight, September 21, 2015 2:39 PM

Hey folks -- here's a new business storytelling tool! Ron Ploof's StoryHow PitchDeck contains 60 cards that spark stories.


Anyone can use these cards when developing a story. Ron created the product incorporating ideas with colleagues including MarketingProf's Ann Handley.


Check it -- it may be well worth your while adding this to your storytelling toolkit.


PS -- I have no affiliation with Ron's company or product; just sharing the news.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



Brent MacKinnon's curator insight, September 26, 2015 10:33 AM

Looks like a good tool to stimulate stories.

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Storytelling And Corporate Speak: A World Of Difference

Effective storytelling means you never have to say that your brand is fantastic; that comes out from the story. And the customer wants to be part of that story.
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Going Back to School on Storytelling

Going Back to School on Storytelling | Its all about the story | Scoop.it
Here are 9 ways to frame stories so that they grab attention of the media and their audiences.
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The Power of Myth & Storytelling: Joseph Campbell lectures - 48 hours!

The Power of Myth & Storytelling: Joseph Campbell lectures - 48 hours! | Its all about the story | Scoop.it
Photo via 'Folkstory' of Joseph Campbell (left) with Jonathan Young, at the Pacifica Graduate Institute.
You may not be interested in politics, they say, but politics is interested in you.

Via Lianne Picot
Alexander Hamilton's insight:

Ooh la la! What a find! Here you can listen to 48 hours worth of lectures from one of the fathers of storytelling. Campbell takes us into a world of myth and story with his wonderful analysis and thoughts on life.


You will need to join Spotify but it's well worth the effort. Dive in to the world of Joseph Campbell and enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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Lianne Picot's curator insight, February 16, 5:34 PM

Ooh la la! What a find! Here you can listen to 48 hours worth of lectures from one of the fathers of storytelling. Campbell takes us into a world of myth and story with his wonderful analysis and thoughts on life.


You will need to join Spotify but it's well worth the effort. Dive in to the world of Joseph Campbell and enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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The Hero’s Journey: Finding Inspiration to Author Brand Stories

The Hero’s Journey: Finding Inspiration to Author Brand Stories | Its all about the story | Scoop.it
Matthew Winkler, educator and originator of the TED-Ed Talk "What makes a hero?" joins the Business of Story Podcast to crack open the Hero's Journey and illuminate the easy step by step process of applying story to your brand.

Via Soraia Ferreira, Ph.D.
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#CALLBRUSSELS | Transmedia Storytelling meets T...

#CALLBRUSSELS | Transmedia Storytelling meets T... | Its all about the story | Scoop.it
http://www.visit.brussels - HOW IS LIFE IN BRUSSELS ? ASK SOMEONE IN BRUSSELS. After Brussels was linked to terror plots, the international media portrayed t...
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10 Brands That Listen and Tell Powerful Stories

10 Brands That Listen and Tell Powerful Stories | Its all about the story | Scoop.it
The best way to convert customers into advocates is sharing your brand’s struggles and journey to success (and failure). Here are some powerful brand stories
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Distributed news: Inside Fusion's social storytelling team

Distributed news: Inside Fusion's social storytelling team | Its all about the story | Scoop.it
Laura Feinstein, head of social stories at Fusion, gives an insight into the outlet's approach to creating content for Instagram, Vine and Snapchat Discover
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What Apple And Starbucks Taught Me About Building A Brand

What Apple And Starbucks Taught Me About Building A Brand | Its all about the story | Scoop.it
Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.

Via Dr. Madelyn Blair
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Dr. Madelyn Blair's curator insight, January 21, 12:38 PM

The cases may sound familiar, but every story is actually personal. This article shows how one person heard and lived the stories of these two great companies. It doesn't matter if you think you know the punch line, you won't. We talk a lot about how to tell and use stories here, but this is about how stories live in people. This review written by Madelyn Blair, PhD. Learn more at madelynblair.com or follow @madelynblair. 

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How Good Are You At Telling Your Bank's Brand Story?

How Good Are You At Telling Your Bank's Brand Story? | Its all about the story | Scoop.it
Marketing is figuring out which stories you want customers to tell [to] themselves.

Via Jim Signorelli,Story-Lab
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Jim Signorelli,Story-Lab's curator insight, January 27, 9:57 AM

Don't be fooled by the headline of this article.  It's directed at banks but it's relevant to all businesses.  As an article, it jumps around a lot. However, it provides a great deal of wisdom.  


Be sure to read the author's comparison between good and bad business storytelling using Citibank as the example.  The "good" is a great example of looking at life for what it is.  Too often business storytellers reflect life in an idealized way.  Life is messy!  Put away the fairytales and say it like it is.  


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 

Bonnie Sandy's curator insight, January 28, 2:11 PM

So what's your  particular brand story for each  participant to tell 

 our distinctive 

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Cool Tool For Visual Storytelling

Cool Tool For Visual Storytelling | Its all about the story | Scoop.it
Create albums enriched with insights and design. Add text, maps, the weather, tourist info and 10,000+ other elements.

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 2015 1:00 PM

I was just sent to this site to look at and I think it has some pretty awesome visual storytelling potential. I have no financial relationship here -- just passing along a new tool for you to consider.


The app is coming to you from the Netherlands and co-founder of myalbum Jos de Schiffart @schiffart.


I've tested out the site and app and really like it. It is very intuitive and easy to work with. The end result visually is stunning. Plus they just released their iPhone app today.


I think lots of you could use this tool -- myself included -- to create fabulous stories for your business. You might want to try it out.


Of course, your success with this tool will depend on actually crafting stories instead of just a progression of photos. You know -- stories that have a beginning-middle-end, a problem and resolution. And don't forget the transformation that occurs, and a key message at the end. But you know what to do!


Have fun with this new app and go create some incredible stories!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Teaching Prompts's curator insight, July 9, 2015 1:20 AM

Great idea!

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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Its all about the story | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.

Via Karen Dietz
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Karen Dietz's curator insight, September 1, 2015 1:03 PM

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Internal Storytelling: How It Impacts Company Culture

Internal Storytelling: How It Impacts Company Culture | Its all about the story | Scoop.it
Want to know if your business has what it takes to survive and succeed? Listen to the stories your employees are telling.

Via Karen Dietz
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Karen Dietz's curator insight, September 21, 2015 2:12 PM

Here's an article that packs a punch: "The stories employees share when management isn’t around—not the marketing stories—can predict increases or declines in trust, organizational health, and consequently, employee (dis)engagement."


The author, my business story professional Kathy Glotz-Guest, makes several strong points in this piece about how to create long-term success in your company.


If you want to hear more about this topic, Kathy and I chat about it and a whole host of other business storytelling tips that you can listen to here:

https://www.youtube.com/watch?v=kIDIH0xzCGc


Enjoy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it