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Tools and Ideas to Increase Your Brand Relevance

Tools and Ideas to Increase Your Brand Relevance | Its All About Marketing | Scoop.it
Building your brand relevance over time is perhaps harder than building your brand name when you first begin to advertise your company and its offerings. However, one thing which is greatly beneficial in building brand relevance is content sharing.
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How To Write Great Headlines | Social Media Today

How To Write Great Headlines | Social Media Today | Its All About Marketing | Scoop.it
The headline will greatly influence your website traffic, bounce rates, conversions and trust. Millions of new blog posts, billions of new emails and thousands of hours of videos are uploaded online each day....When each of your readers is following hundreds, or thousands, of other twitter accounts, you need your tweets to stand out and get their attention in the split second it takes to read a headline. This is why headlines are so important. This is what will draw your readers in to actually see what you have written. If your headline isn’t compelling enough, it won’t matter what your article has to say. No one will ever see it....
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Its All About Marketing | Scoop.it

Excerpted from article:
"As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you.
For example, the classic “hero’s journey” from Joseph Campbell’s. Later, in 1992, screenwriter and story consultant Christopher Vogler took Campbell’s structure, modernized it for today’s audiences, and reduced it to 12 stages in his book.

In Managing Content Marketing, Joe and I reduced Vogler’s stages to 10 steps for developing your content marketing brand journey. But before I jump in to explain those 10 steps, know that this is just a framework, not a “to-do” list or a template. The structure is meant to provide a platform to help you to develop a way to tell your story, or maybe to discover what’s missing from your existing story. It’s not a template for the story — this is an important distinction, because your story will be unique to you, your brand, and the experience you are trying to create.

Step 1: The conventional market;
Step 2: The challenge;
Step 3: The rejection of the challenge;
Step 4: Appointment of the sage;
Step 5: Crossing into the unfamiliar;
Step 6: Map the road of challenges;
Step 7: The final challenge;
Step 8: Looking back;
Step 9: The final renewal;
Step 10: The celebration..."

Read full article here:
http://contentmarketinginstitute.com/2013/03/brand-storytelling-content-marketing-heros-journey/

 


Via Giuseppe Mauriello
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Sam Stern's curator insight, March 2, 2013 10:19 AM

mHealth's next big challenge is patient engagement. Telling great stories about how mhealth technology will make a difference in peoples health and well being is a more effective approach than focusing on technology.  This article is a nice resource to learn how. 

Art Jones's curator insight, March 26, 2015 2:22 PM

The Hero's Journey with a succinctly stated twist added to enable and fuel content marketing process. 

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Marketing's Budget: First Line of Fire When It Comes To Budget Cuts | Business 2 Community

Marketing's Budget: First Line of Fire When It Comes To Budget Cuts | Business 2 Community | Its All About Marketing | Scoop.it
How marketers can more effectively present & defend their expense budgets, by shifting the perception of those empower to make the decision.
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How To Create A Successful Social Media Campaign For A Startup

How To Create A Successful Social Media Campaign For A Startup | Its All About Marketing | Scoop.it
English: Infographic on how Social Media are being used, and how everything is changed by them.
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Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC] - AllTwitter

Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC] - AllTwitter | Its All About Marketing | Scoop.it
Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC] (Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC] http://t.co/6NtOkd2iRo)...
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How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic] | Business 2 Community

How Social, Mobile, and Video Content Is Influencing B2B Buyers [Infographic] | Business 2 Community | Its All About Marketing | Scoop.it
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based
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Where marketing execs are spending all those tech dollars - InfoWorld

Where marketing execs are spending all those tech dollars - InfoWorld | Its All About Marketing | Scoop.it
Gartner says marketing may spend more on tech than IT, but for what?

 

These technologies break down into three broad buckets:

Marketing automation. This includes content management and social media monitoring, as well as the automation, aggregation, and analysis of social data, not to mention established technologies such as sales-force automation and CRM. The goal of this category is to increase the effectiveness of the marketing processes themselves.Social technology and mobile technology. Both technologies produce fundamentally different interactions with and among customers. How marketers can take advantage of them is unclear. At one end is the monitoring of people's new behaviors -- what they comment on in social media and how they shop or look up information when not at a desk, for example. At the other is using these new conduits to customers to serve them actively, such as tapping into location data to provide localized recommendations -- marketers use the terms "geotargeting" and "hyperlocal" to refer to these new types of possible services.Analytics for real-time business intelligence. Historically, companies have used BI to assess the past, then roll out changes based on that assessment. But in a fast-moving world, that insight often comes too late. Also, it's typically based on data collected for very specific purposes, so the insights that can be gleaned from it tend to be limited to those original purposes. But new, often cloud-based technologies -- collectively called big data -- are providing ways to analyze information very quickly (even in real time), from multiple sources. Companies can adjust their operations and marketing more quickly -- and even more targeted to specific types of customers.
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marketingIO's curator insight, February 22, 2013 6:10 AM

And here's the fascinating statement from the article:

"Because of the complexity involved, marketing can't do it alone -- it needs IT."

This is a significant article as it is coming from one of the most well-respected IT oriented trade magazines. If you've been following the ongoing discussions, you know that the CMO and CIO are beginning to collaborate.


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