"Here’s one more reason the increasing presence of Google GOOG +0.52% Fiber is good: access to blistering fast internet is spurring the demand and purchase of VideoOn Demand (VOD), while the audience for traditional broadcast television collapses. While the impact is evident in the first regions Google Fiber touches directly, the reverberations may spur the entire industries of broadcast and communications to evolve more rapidly than analysts had previously thought."
One of the most interesting product demos on display at Google I/O this year was a virtual sky-diving simulation built using eight separate computers running Chrome, along with a Kinect-like motion sensor made by ASUS called the Xtion Pro.
"Loyalty marketers are presented with challenges, though. 53% of program members said they had stopped participating in at least one program, last year. Only 7% of those formally requested to leave the program.
In order to try to prevent attrition rates, loyalty marketers may want to focus on relevant communications, which show a strong link with program satisfaction. That is, among those who strongly disagree that the communications they receive from a program are relevant to them, just 20% report satisfaction with the program. By contrast, among those who strongly agree that the communications they receive are relevant, fully 93% are satisfied. Overall, while 94% of members express an interest in receiving communications from their programs, just 53% say the communications they receive are relevant."
"By taking advantage of these major transitions in app and platform, lining your business up with the new value chain, and getting into the API business and doing it well, you'll see unprecedented levels of reach, new channels of revenue, while at the same time doing a better job of maintaining your people, time, and costs. This is what leverage is all about and this is what we do at Apigee. We've got everything you need to get into the API business."
"Google's move to make its Compute Engine generally available sets up an duel with Amazon Web Services. Keep in mind that Google is playing catch up, but a recent set of moves should make things interesting.
On Wednesday, Google took the wraps off the Google Compute Engine. It also moved to support PHP, a popular programming language, with Google App Engine. At Google IO 2013, the search giant had a key track for its cloud platform. Engineers talked persistent disk, redundancy, scaling, storage and pitched developers on spinning up an instance for less than 2 cents an hour."
"LinkedIn's performance, growth are attracting more friends on Wall Street than Facebook. LinkedIn’s leaders are hoping to establish the website as an integral part of the global economy in the next decade."
Google has been pushing self-driving car technology for much of the last few years, and Audi showed off its own self-driving vehicle at the last CES, ... (Mercedes-Benz shows off self-driving car technology in its new...
"But one reason for the focus on iOS for many devices, especially those containing Bluetooth, is that native support and easy integration between the radio and the app wasn’t there. But with this announcement, which means developers will find it easier to build Android-based apps for connecting to Bluetooth devices, all that changes.
Then app developers building software for Bluetooth enabled gadgets no longer have an excuse. Although, as seems to be the case with Hue and WeMo which both work with Wi-Fi, perhaps they just think iOS users are more likely to buy their gear, so they’ve skimped on Android resources for the time being. Hue lightbulbs are also exclusively sold in Apple stores, which may also contribute to the meh nature of its Android app."
"Not long ago, I wrote about how to calculate the ROI of your social media campaign, which generated a lot of interest from the social media community. The article outlined how businesses can use Customer Lifetime Value to calculate the return on their social media investment.
After writing the article, I started analyzing how businesses go about setting up, launching and running their social media campaigns. My conclusion is that there are three distinct stages to this process, which I’m calling the Social Media ROI Cycle. My rough estimate is that about 50% of the business community is still in the Launch stage, about 40% is in the Management stage and about 10% is in the Optimization stage."
"A new web app by Amnesty International trawls your Facebook page to tell you what crimes you have committed around the globe — and what your punishments would be.
We don't seem to have laws, for example, that seriously prohibit freedom of expression, or being a lady. Other countries around the world aren't so liberal — and it's a safe bet to say that somewhere in the world, you would have committed a crime."
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