This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are.
Intro: Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.
**It’s a mix of what’s going on in the world and what’s going on in your world, fused together.
Here's what caught my attention: I'm looking at this from a content curator's point of view: **The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,
the sheer number of users on mobile phones are impossible to ignore.
****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.
Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes, ****but around a whole range of factors that affect how, where, what and when we read.
For the new mobile reading, context becomes a cluster of these factors.
Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno: "It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"...
Many journalists and PR people are either ignoring or trashing social media when they should be taking notice of the many new opportunities that social media's created for media professionals. No, we're not needed as gatekeepers anymore. But that doesn't mean that there isn't still much for us to do.
Here are five new roles for media professionals in social media:
Part city guide, part virtual dashboard, MyCityWay aggregates useful information into one convenient place: your mobile device. Available for more than 40 markets around the globe, each app is a comprehensive travel, reference and city-service guide wrapped into one. The free apps are available for iPhone, Android and Blackberry.
I’ve been a long time blogger, and believe me, I both know and appreciate the amazing power of a good guest post for bringing in intelligent and interested readers.
The thing is, since I often blog outside of the blogging/marketing/writing topics, I know (as you might) how hard it is to utilize guest posting for certain topics.
I had this exact problem with my electronic music blog Sophistefunk, which I entered into the Million Dollar Blog Contest ran here on ThinkTraffic.
My guest posting problem was really evident with this niche: music blogs almost never accept guest posts, because their “articles” are really just posts with media (audio & video), so there really is no need to have another author write for you.
Despite this, I wanted to accomplish what every blogger sets out to do: run a successful site based on my interests...
Last week I had the opportunity to present my views on social media analytics at Business Insider’s Social Media Analytics conference (you can view the slides from my presentation here). The lessons I presented were based on my own experience, both based on my work at SAP but also on discussions with my peers in the industry. They were centered around the following three key takeaways:
1. Differentiate, but be consistent
Although this sounds like an oxymoron, defining a consistent social media analytics framework can help create a common vocabulary and allow you to learn by being able to consistently compare across your various campaigns. There are three key dimensions as shown on the chart above...
It's not the idea of curation that is new - it does, in fact, have a long and colourful history - but rather the extent and frequency of its lexical usage. "The notion of curating is now used beyond the art world", explains Obrist. "Blogs are being curated, websites, conferences, concept stores, all sorts of things. We live in a digital age characterized by an exponential growth in information. The way we navigate through this huge amount of information and transform it into knowledge is a curatorial issue."
The need to select, edit and define multiple paths through this information attributes curation with an immediate and growing significance. It is becoming more widely needed and applauded, and, as such, is there a possibility that the curator will in time usurp the importance of the artist? "I've never thought so", Obrist says. "It's artists that set the agenda. The artist is the centre, the curator a utility."...
"Captain, thank you so much for dedicating your time to educate everyone concerning electronic devices. I am a flight attendant, and I can honestly say the biggest challenge I face daily is obtaining compliance from passengers concerning their electronic devices."
Where to go to find the best fall color in Washington: Maple Pass, Blue Lake, Carne Mountain, Lake Ingalls, Granite Mountain, Royal Basin, Naches Peak Loop, Silver Star Mountain, Cowiche Canyon, Liberty Lake.