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History of an Icon: La Vespa

History of an Icon: La Vespa | Italia Mia | Scoop.it
Retracing the history of an icon of Italian style: the Vespa
Mariano Pallottini's insight:

Piaggio sold some 2,500 Vespas in 1947, over 10,000 in 1948, 20,000 in 1949, and over 60,000 in 1950.

The biggest sales promo ever was Hollywood.

Vespa clubs popped up throughout Europe, and by 1952, worldwide Vespa Club membership had surpassed 50,000. By the mid-1950s, Vespas were being manufactured under licence in Germany, the United Kingdom, France, Belgium and Spain; in the 1960s, production was started in India, Brazil and Indonesia.

By 1956, one million had been sold, then two million by 1960. By the 1960s, the Vespa—originally conceived as a utility vehicle—had come to symbolize freedom and imagination, and resulted in further sales boosts: four million by 1970, and ten million by the late 1980s.

[wikipedia]

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Italia Mia
Digital Curation Blog about Italy. Great Resources online discovered for you. Feed your corporate blog or your social media presence with our contents. Be sure to find daily updates and the best of the net related to everything is ITALY. Travel, food, fashion, news, culture and much more.
Curated by Mariano Pallottini