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Happy 67th Birthday Vespa!

Happy 67th Birthday Vespa! | Italia Mia | Scoop.it
Piaggio created several prototypes of the Vespa – so named for its wasp-like body with a narrow “waist” and wide rear – before coming up with the MP6 pictured above with the help of designer Corradino D'Ascanio and ...

Via Massimo Piccotto
Mariano Pallottini's insight:

Piaggio sold some 2,500 Vespas in 1947, over 10,000 in 1948, 20,000 in 1949, and over 60,000 in 1950.

The biggest sales promo ever was Hollywood. In 1952, Audrey Hepburn side-saddled Gregory Peck's Vespa in the feature film Roman Holiday for a ride through Rome, resulting in over 100,000 sales. In 1956, John Wayne dismounted his horse in favor of the two-wheeler to originally get between takes on sets. as well as Marlon Brando, Dean Martin, and the entertainer Abbe Lane had become Vespa owners. William Wyler filmed Ben Hur in Rome in 1959, allowing Charlton Heston to abandon horse and chariot between takes to take a spin on the Vespa.

(wikipedia)

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Italia Mia
Digital Curation Blog about Italy. Great Resources online discovered for you. Feed your corporate blog or your social media presence with our contents. Be sure to find daily updates and the best of the net related to everything is ITALY. Travel, food, fashion, news, culture and much more.
Curated by Mariano Pallottini