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Digital Curation Blog about Italy. Great Resources online discovered for you. Feed your corporate blog or your social media presence with our contents. Be sure to find daily updates and the best of the net related to everything is ITALY. Travel, food, fashion, news, culture and much more.
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Touring Italy by Vespa

Touring Italy by Vespa | Italia Mia | Scoop.it
Travelers can live the celebrated sweet — and authentic — Italian life by taking a half-­ or full-day tour on a Vespa.
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Vagabond Lifestyles's curator insight, February 11, 2016 7:51 AM

Authentic Italian Tour :-)

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History of an Icon: La Vespa

History of an Icon: La Vespa | Italia Mia | Scoop.it
Retracing the history of an icon of Italian style: the Vespa
Mariano Pallottini's insight:

Piaggio sold some 2,500 Vespas in 1947, over 10,000 in 1948, 20,000 in 1949, and over 60,000 in 1950.

The biggest sales promo ever was Hollywood.

Vespa clubs popped up throughout Europe, and by 1952, worldwide Vespa Club membership had surpassed 50,000. By the mid-1950s, Vespas were being manufactured under licence in Germany, the United Kingdom, France, Belgium and Spain; in the 1960s, production was started in India, Brazil and Indonesia.

By 1956, one million had been sold, then two million by 1960. By the 1960s, the Vespa—originally conceived as a utility vehicle—had come to symbolize freedom and imagination, and resulted in further sales boosts: four million by 1970, and ten million by the late 1980s.

[wikipedia]

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Rome Vespa Tour

Mickela visits in the ancient city of Rome seeing the historical, culinary, and musical side of the area, all with the help of the talented tour guides of Walks of Italy. She gets a quick view of the city on a Vespa, gets a local food tour which includes making home made pizza, and ends up finding a traditional feast in the quaint neighborhood of Trastevere!

Mariano Pallottini's insight:

https://walksofitaly.com

http://vespatoursrome.com 

http://scooteroma.com/

http://www.myvespa.it/

http://www.neronetoursitaly.com/rome/rome-by-vespa 

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Max Rocca's curator insight, October 25, 2013 5:24 AM

Perché no? qualcosa di nuovo anche in Italia; un turismo divertente un modo diverso di visitare la città. Ottima idea! Bravi 

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Is Vespa the best way to see Sicily? ... or just a downunder idea?

Is Vespa the best way to see Sicily? ... or just a downunder idea? | Italia Mia | Scoop.it
It's frightening and exhilarating, electrifying and petrifying. You want to hold your arms high in the air and shout, 'I'm king of the world!'
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Tuscany by Vespa

Valdera is an unspoiled area situated in the heart of Tuscany, between Pisa and Florence. Take these landscapes, add a Vespa, shake it altogether, bake it under the Tuscan sun and the recipe is ready! Let's go and discover the Valdera together on a Vespa following one of the itineraries of "Valdera in Vespa"

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Happy 67th Birthday Vespa!

Happy 67th Birthday Vespa! | Italia Mia | Scoop.it
Piaggio created several prototypes of the Vespa – so named for its wasp-like body with a narrow “waist” and wide rear – before coming up with the MP6 pictured above with the help of designer Corradino D'Ascanio and ...

Via Massimo Piccotto
Mariano Pallottini's insight:

Piaggio sold some 2,500 Vespas in 1947, over 10,000 in 1948, 20,000 in 1949, and over 60,000 in 1950.

The biggest sales promo ever was Hollywood. In 1952, Audrey Hepburn side-saddled Gregory Peck's Vespa in the feature film Roman Holiday for a ride through Rome, resulting in over 100,000 sales. In 1956, John Wayne dismounted his horse in favor of the two-wheeler to originally get between takes on sets. as well as Marlon Brando, Dean Martin, and the entertainer Abbe Lane had become Vespa owners. William Wyler filmed Ben Hur in Rome in 1959, allowing Charlton Heston to abandon horse and chariot between takes to take a spin on the Vespa.

(wikipedia)

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