. No matter the kind of stress and doubts that decision makers have to deal with on a daily basis, they remain hopeful. He is hopeful that all his problems have solutions and he will succeed despite all the obstacles blocking his way. When cold calling , remember that hope is ultimately more…
A good telemarketing company is one who truly understands their prospective clients because the more you understand the individual listening to your message, the higher your chances of influencing that person into making a decision. Here’s a practical insight into the typical day of your IT…
Bad news can be bad for B2B marketing but delivering it well saves it from the drama while still making your business look god.
Christa Cabrera's insight:
This just in! Bad news can in fact be good news!
Okay, not entirely but the fact is there’s plenty of unexpected problems that arise in IT. This can be bad for PR and bad for B2B marketing. However, if you know how to deliver the bad news well, you can at least avoid hysteria, paranoia, and tech rage.
Even if you make a thousand calls every day, reach more than ninety percent of your IT sales leads and are still not able to make a sale, what exactly is the point? Remember, the ultimate goal of a telemarketing company is to garner results, otherwise- be prepared to jump off the ship.
In 2011, a game called Foldit caused a sensation by solving a decades-old scientific mystery in just three weeks. Scientists have long struggled to determine the structure of a monkey enzyme that played a critical role in how the AIDS virus matured and spread. Knowing its structure would help in the development of drugs to fight the virus.
The online folding protein game, which was created by computer scientists at the University of Washington, challenged thousands of gamers worldwide to come up with the enzyme’s structure in exchange for points and rankings. Even though most gamers had little or no background in biochemistry, the approach worked. “These results indicate the potential for integrating video games into the real-world scientific process,” according to a paper by Foldit creators and players published in the journal, Nature Structural & Molecular Biology, in September 2011.
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