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B2B Marketers Must Improve Relevance and Performance of Digital Content, Notes New CMO Council Study

B2B Marketers Must Improve Relevance and Performance of Digital Content, Notes New CMO Council Study | IT Sales and Target Marketing Strategies | Scoop.it
PALO ALTO, CA--(Marketwired - Jun 3, 2013) - A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating...
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Qualifying a Sales Lead

To qualify a sales lead, you've got to ask the right questions. It doesn't make sense to make your sales pitch if you are speaking with a customer who is not the right fit for your company or who is not a decision maker. The following probing questions will allow you to determine if your sales lead is a good one.
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Qualifying a Sales Lead

To qualify a sales lead, you've got to ask the right questions. It doesn't make sense to make your sales pitch if you are speaking with a customer who is not the right fit for your company or who is not a decision maker. The following probing questions will allow you to determine if your sales lead is a good one.
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Qualifying a Sales Lead

To qualify a sales lead, you've got to ask the right questions. It doesn't make sense to make your sales pitch if you are speaking with a customer who is not the right fit for your company or who is not a decision maker. The following probing questions will allow you to determine if your sales lead is a good one.
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The Art of Being Succinct

One of the most valuable tools for any sales professional is the ability to be succinct. From strict space limitations in creating sales copy for advertisements, offline and online, to crafting effective sales messages to be distributed to potential leads, the importance of the ability to be succinct in sales copywriting cannot be understated.
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Qualifying a Sales Lead

Qualifying a Sales Lead | IT Sales and Target Marketing Strategies | Scoop.it
To qualify a sales lead, you've got to ask the right questions. It doesn't make sense to make your sales pitch if you are speaking with a customer who is not the right fit for your company or who is n...
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Why More Companies Are Turning to Inside Sales

Inside sales refers to remote sales or sales that do not take place face to face like outside sales or traditional sales. Sometimes inside sales is referred to as virtual sales. Whatever term is used, it represents the vast majority of sales. Inside sales are achieved via the computer, mobile devices, and telephones, for example. Many companies are turning to inside sales because a myriad of benefits is associated with these non-traditional forms of selling.
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Why More Companies Are Turning to Inside Sales by Nick Sansta

Why More Companies Are Turning to Inside Sales by Nick Sansta | IT Sales and Target Marketing Strategies | Scoop.it
Inside sales refers to remote sales or sales that do not take place face to face like outside sales or traditional sales. Sometimes inside sales is referred to as virtual sales. Whatever term is used,...
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Why More Companies Are Turning to Inside Sales

Inside sales are achieved via the computer, mobile devices, and telephones, for example. Many companies are turning to inside sales because a myriad of benefits is associated with these non-traditional forms of selling.
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Why More Companies Are Turning to Inside Sales

Inside sales refers to sales that do not take place face to face. Sometimes inside sales is referred to as "virtual" sales. Whatever term is used, it represents the vast majority of sales. Inside sales are achieved via the computer, mobile devices, and telephones, for example. Many companies are turning to inside sales because a myriad of benefits is associated with these non-traditional forms of selling.
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Sales Is The Best Driver For Growing A Business by Nick Sansta

Sales Is The Best Driver For Growing A Business by Nick Sansta | IT Sales and Target Marketing Strategies | Scoop.it
In any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success. Although the drivers may differ from one business to another, the...
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Top Benefits of Outsourcing Marketing Services

Like many businesses, you depend on marketing to drive your growth and to keep you operating from day to day. The marketing that your company does today can provide you with continual benefits and can even provide the feedback that is necessary to market in new and unusual ways.
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Sales Is The Best Driver For Growing A Business

In any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success. .
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Your Guide Generating Leads in 2014

Your Guide Generating Leads in 2014 | IT Sales and Target Marketing Strategies | Scoop.it
Generating more leads is on every business’s agenda. Yet companies often find that their efforts at lead generation go unrewarded. Is your business looking for leads in the right places? While social media has been a hot topic, and many companies are investing heavily to establish a social media presence, networks like Twitter and Pinterest don’t seem to be generating the leads that other platforms do. The following tips will help companies effectively generate leads to grow their business.
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Benefits of Outsourcing Appointment Setting Services

From Yahoo Small Business Advisor: Many businesses are turning to outsourcing because of the benefits that are provided when they do so. It cuts down on the amount of time that they spend on areas like marketing or  product support and allows them to focus on the more important tasks, such as closing the deal. Although there are numerous ways...
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Qualifying a Sales Lead

To qualify a sales lead, you've got to ask the right questions. It doesn't make sense to make your sales pitch if you are speaking with a customer who is not the right fit for your company or who is not a decision maker. The following probing questions will allow you to determine if your sales lead is a good one.
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Benefits of Outsourcing Appointment Setting Services

Benefits of Outsourcing Appointment Setting Services | IT Sales and Target Marketing Strategies | Scoop.it
Many businesses are turning to outsourcing because of the benefits that are provided when they do so. It cuts down on the amount of time that they spend on areas like marketing or product support and allows them to focus on the more important tasks, such as closing the deal.
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Getting Ahead with Outsourcing

Getting Ahead with Outsourcing | IT Sales and Target Marketing Strategies | Scoop.it
Outsourcing has transformed into an important industry that serves the needs of both big and small businesses. Outsourcing firms have developed the expertise...
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Using Outsourcing to Overcome Common Business Problems

Using Outsourcing to Overcome Common Business Problems | IT Sales and Target Marketing Strategies | Scoop.it
Small businesses are often identified as the “backbone of the US economy”, serving as the primary source of jobs for most Americans. Small business owners enjoy certain advantages that larger companies dont, like better flexibility during economic changes and a more intimate relationship with their customer base. Although this doesn’t mean small businesses have an easy road to success. Small businesses often have to address a variety of problems in order to keep the door open.
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Why More Companies Are Turning to Inside Sales

Inside sales refers to sales that do not take place face to face. Sometimes inside sales is referred to as "virtual" sales. Whatever term is used, it represents the vast majority of sales. Inside sales are achieved via the computer, mobile devices, and telephones, for example. Many companies are turning to inside sales because a myriad of benefits is associated with these non-traditional forms of selling.
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Is Your Business Ready to Outsource Your Marketing?

Many businesses are already seeking outside marketing professionals to collaborate with for their business. Outsourcing a marketing team is a fabulous way for a business to focus on what it does best. By contracting with an outside firm, a business will be able to obtain the professional marketing services it needs without having to manage its own marketing department. By examining the benefits of working with an outsourced marketing team, you may find yourself ready to obtain their services.
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Tips on Identifying High Quality Leads

The Internet has allowed businesses to tap into a vast array of business leads. Yet as many businesses have discovered, these leads are not always viable. It’s important to learn how to assess these leads and to manage them with expertise. The following tips can help you and your staff members determine which leads are viable leads so you can pursue those that boast the most potential.
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Benefits of Outsourcing Appointment Setting Services

From Yahoo Small Business Advisor: Many businesses are turning to outsourcing because of the benefits that are provided when they do so. It cuts down on the amount of time that they spend on areas like marketing or product support and allows them to focus on the more important tasks, such as closing the deal. Although there are numerous ways...
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How Outsourcing Lead Generation Services Benefits B2B Companies

Its no secret that generating quality leads is critical to the survival of a business. After all, it is the leads generated that turn into new clients and revenue streams. B2B (business-to-business) companies often use a wide variety of lead generation tactics, but according to a recent study done by the Demand Metric Research Corporation, a majority feel that they are not seeing the kind of results they want.
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How Outsourcing Lead Generation Services Benefits B2B Companies

Its no secret that generating quality leads is critical to the survival of a business. After all, it is the leads generated that turn into new clients and revenue streams. B2B (business-to-business) companies often use a wide variety of lead generation tactics, but according to a recent study done by the Demand Metric Research Corporation, a majority feel that they are not seeing the kind of results they want.
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How Outsourcing Lead Generation Services Benefits B2B Companies by Nick Sansta

How Outsourcing Lead Generation Services Benefits B2B Companies by Nick Sansta | IT Sales and Target Marketing Strategies | Scoop.it
Its no secret that generating quality leads is critical to the survival of a business. After all, it is the leads generated that turn into new clients and revenue streams. B2B (business-to-business) ...
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