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B2B Marketers Must Improve Relevance and Performance of Digital Content, Notes New CMO Council Study

B2B Marketers Must Improve Relevance and Performance of Digital Content, Notes New CMO Council Study | IT Sales and Target Marketing Strategies | Scoop.it
PALO ALTO, CA--(Marketwired - Jun 3, 2013) - A new Content ROI study by the Chief Marketing Officer (CMO) Council and NetLine reveals that business buyers give vendors poor marks for the value and trustworthiness of their online content, rating...
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Common Traits of Great Sales People

To all the salespeople out there: how many of these qualities to you exhibit?
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When To Outsource Your Sales Team

Should you outsource your sales team? Here are some of the biggest reasons why!
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Top Benefits of Outsourcing Marketing Services

Here are some of the benefits that are available for outsourcing marketing services.
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When To Outsource Your Sales Team

There are many similarities to the way that business is run today with the way that it was run decades ago. There also many differences, as the world is more connected and there tends to be more competition, especially in today's economic environment. As a result of those changes, some businesses may turn to outsourcing in order to get more done and to ensure that they remain competitive. Although there certainly are a number of things that can be outsourced, savvy companies have looked into sales outsourcing. Should you outsource your sales team?
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When To Outsource Your Sales Team

Outsourcing your sales team can have a major impact on your business, here are some reasons you might consider it.
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5 Modern B2b Lead Generation Tactics

Leads don't just happen during a sales campaign. They can also take place during normal Business-to-Business (B2B) operations. Yet, few companies understand the dynamics of modern lead generation tactics to maximize the potential to cultivate sales from these lead.
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Lead Scoring For Sales 101

Check out this article I wrote on lead scoring
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Sales Is The Best Driver For Growing A Business

n any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success. Although the drivers may differ from one business to another, there is one consistency across the board. When you consider the sales that are experienced in your business, it can really reflect the quality of your business as a whole.
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Mining Leads from Your CRM Software

Do you have leads withering away inside your CRM software? Maybe you do and don’t even realize it! Your CRM software could be an untapped goldmine. Mining your software for leads, scoring leads, and taking action could give your sales team – and your bottom line – a boost. Here are a few effective ways for effective CRM management.
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Sales Is The Best Driver For Growing A Business

In any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success.
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Sales 101: Finding mobilizers, avoiding blockers

How many times have we seen a lead which we think is almost converted getting stagnated for some unknown reason?
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High-Performance Marketing: It’s Not What You Think | SiriusDecisions Blog | #TheMarketingAutomationAlert

High-Performance Marketing: It’s Not What You Think | SiriusDecisions Blog | #TheMarketingAutomationAlert | IT Sales and Target Marketing Strategies | Scoop.it
Key points from a recent SiriusDecisions' webcast about identifying and implementing high-performance marketing practices.

 

Excerpt...

 

Contrary to frequently held beliefs, high-performance marketing is not defined by the following metrics:

Solid click rates. High click rates may be a component of high-performance marketing, but they are an insufficient metric on their own.Award-winning Web site design. Although marketing may earn kudos, the achievement is useless unless it is linked to demand creation.Conference or other event success. Event evaluation must be tied to specific marketing-related outcomes.Reliable responses to sales’ ad hoc requests. Exclusive focus on these requests can degrade the organization-wide view of marketing rather than enhance it.Abundant leads delivered to sales. Like click rates, this number can be relevant but does not provide comprehensive evidence of high-performance marketing.
Via iNeoMarketing
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iNeoMarketing's curator insight, August 23, 2013 12:36 PM

This is part 1 of a 2 part post. Why scoop this for you? 2014 planning KPIs, that's why. The aforementioned is old school and doesn't pass the sniff test. Your KPIs reflect your importance to the organization relative to its goals, and this ain't it. Part 2 will reflect characteristics of high performance marketing.


  • See the article at www.siriusdecisions.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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When To Outsource Your Sales Team

Check out this article if you're thinking about outsourcing your sales team!
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Captivating Marketing Statistics for 2014 [Infographic]

Really liked this infographic, it gives some great insight on this years marketing trends!
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The Art of Being Succinct

Really enjoyed reading this article, there is always room for improvement in sales and this article has some great ideas!
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Reasons to Consider Inside Sales

Found this really interesting blog post about the benefits of inside sales, its worth a read!
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When To Outsource Your Sales Team

Outsourcing your sales team could take your company to the next level, check this article out to see if its time for you to look into sales outsourcing for your business.
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Aayuja on Google+

Check out Aayuja on Google+!
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Why Outsourced Sales is So Popular in the IT Industry

The IT industry is well aware of the benefits of outsourcing. In fact, many IT firms outsource their expertise to clients and tout the many advantages of doing so.
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Aayuja on Twitter!

Make sure to follow Aayuja on Twitter!
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Sales Is The Best Driver For Growing A Business

In any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success. Although the drivers may differ from one business to another, there is one consistency across the board. When you consider the sales that are experienced in your business, it can really reflect the quality of your business as a whole. In fact, sales are often considered to be the best driver for growing a business, regardless of the business type. Here are some of the reasons why that is the case.
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Sales Is The Best Driver For Growing A Business

In any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success. Although the drivers may differ from one business to another, there is one consistency across the board. When you consider the sales that are experienced in your business, it can really reflect the quality of your business as a whole.
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Sales Is The Best Driver For Growing A Business

In any business, there are going to be certain factors which will act as a driver and allow you to experience the benefits of success. Although the drivers may differ from one business to another, there is one consistency across the board. When you consider the sales that are experienced in your business, it can really reflect the quality of your business as a whole.
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Utilizing Demand Generation Marketing

Demand generation marketing is a collection of marketing processes that aims to build awareness and interest in a company’s products and services. That is, it is focused on generating demand for the company’s products and service.
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What is Lead Scoring?

Here's an eye-opening figure for any marketer: a 10 percent increase in lead quality equals a 40 percent increase in sales productivity.
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