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The Best-Perceived Brands of 2013 | Adweek

The Best-Perceived Brands of 2013 | Adweek | It's very interesting! | Scoop.it
Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5 were Ford, Subway, ...
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New breakthroughs in green car technology not all about hybrids and electrics - Washington Post

New breakthroughs in green car technology not all about hybrids and electrics - Washington Post | It's very interesting! | Scoop.it
New breakthroughs in green car technology not all about hybrids and electrics Washington Post Take, for instance, Audi, Ford and Mazda, each of which is responsible for one of 10 finalists for this year's Green Car Journal's Green Car Technology of...
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Infographic: What 2014 Holds For B2B Content Marketing - Uberflip | #TheMarketingTechAlert

Infographic: What 2014 Holds For B2B Content Marketing - Uberflip | #TheMarketingTechAlert | It's very interesting! | Scoop.it

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marketingIO's curator insight, January 21, 2014 8:03 PM

Note 57% of marketers use content curation.

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3 Scientific Studies With Real Insight Into Social Media

3 Scientific Studies With Real Insight Into Social Media | It's very interesting! | Scoop.it

It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.


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Launching High Entrepreneurial Innovation - Innovation Excellence (blog)

Launching High Entrepreneurial Innovation - Innovation Excellence (blog) | It's very interesting! | Scoop.it
Launching High Entrepreneurial Innovation
Innovation Excellence (blog)
The area's many colleges and universities make Boston an international center of higher education and medicine and a world leader in innovation.
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A fresh apple floating freely near a window in the Cupola of the International Space Station is featured in this image photographed by an Expedition 38 crew member. Attached to the Harmony node, the Orbital Sciences Corp. Cygnus commercial cargo craft, which brought the fresh fruit, is visible at center. The bright sun, Earth's horizon and the blackness of space provide the backdrop for the scene. The expansive International Space Station is a working laboratory orbiting 260 miles above the Earth, traveling at 17,500 mph, and is home to an international crew. It is the most complex scientific and technological endeavor ever undertaken. As a research outpost, the station is a test bed for future technologies and a research laboratory for new, advanced industrial materials, communications technology, medical research and much more. Image credit: NASA #nasa #iss #spacestation #fruit #space #science #earth #research #cygnus #orbital #exp38
nasa's photo on Instagram (Fresh fruit aboard #ISS. In background, the @OrbitalSciences #Cygnus that delivered it!
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BBC - Travel - Chile's land of ice-blue lakes : Biking, Chile

BBC - Travel - Chile's land of ice-blue lakes : Biking, Chile | It's very interesting! | Scoop.it
All you need is a sturdy bike, a knack for light packing and a sense of adventure to explore Patagonia before it changes forever.
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Nation 'branding' to promote states in the global market has serious ...

Nation 'branding' to promote states in the global market has serious ... | It's very interesting! | Scoop.it
At one level, my book, Branding the Nation, is an account of the political, cultural and economic conditions in which the idea of nation branding developed. I trace the rise of competitiveness policies, the commercialisation of ...
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11 best practices for more effective content curation | @HeinzMarketing | #TheMarketingTechAlert

11 best practices for more effective content curation | @HeinzMarketing | #TheMarketingTechAlert | It's very interesting! | Scoop.it

Basic/ Digest...

 

1. Be intentional about your themes & topics
Stay reasonably focused on a small handful of themes, but make sure the body of work reflects the human element as well.

2. Pull from a consistent set of sources (to save you time)
You’ll likely encounter good content from all over the place, but identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content.

3. Use an automated queuing and distribution system

4. Always give credit back to the publisher

5. Post across channels to increase reach and awareness growth

6. 3-4 curated posts a day is fine
Think of social media as akin to driving by a house at 35 miles an hour and trying to throw a newspaper into the mailbox. Sometimes it’ll get in, most of the time it won’t. You’ll need to play the numbers game a bit so that a small percentage of our curated content reaches and impacts your intended audience.

7. Actively curate 2-3 times a week max

8. Make instant curation one-click easy from your browser

9. Use team tools to increase contributions
Buffer, HootSuite, GaggleAMP and other tools make it easy for teammates to suggest their own curation recommendations. Great way to get others involved and cut down the time required from you to curate everything yourself.

10. Spread out posts from the same consistently-good sources
There are a handful of blogs and sources I read on a regular basis that consistently have great stuff. And when I curate content only 1-2 times a week, it would be easy to queue up content from one source all in a row. Instead, try to space it out a bit. Spacing adds to the perceived comprehensiveness and reach/value of your overall curated body of work.

11. Prioritize content from partners and prospects

 

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marketingIO's curator insight, January 20, 2014 8:56 PM

Some decent rules for the road, but don't be too reliant on automating curation: part of the value is the human touch associated parsing, delivery and collection of theme-related content.

beSocialBusiness's curator insight, January 21, 2014 9:54 AM

Great point of view!

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A Star Just Exploded 'Next Door' And It's A Huge Deal - Science Channel : Inscider

While you were sleeping, a supernova was spotted "practically next door" and it is, to paraphrase Joe Biden, a big freaking deal. A new exploding star was just found in M82, practically next door in astronomical scales!
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Best Countries for Business 2014: The Top 20

Best Countries for Business 2014: The Top 20 | It's very interesting! | Scoop.it
For the third year in a row, Bloomberg Rankings presents its exclusive analysis of the world's most attractive countries for business according to 2013 data. Hong Kong again tops the list, thanks in part to the low cost of starting a business there.
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Bitcoin’s Recent Price Stability Could Point To Growing Maturity | TechCrunch

Bitcoin’s Recent Price Stability Could Point To Growing Maturity | TechCrunch | It's very interesting! | Scoop.it

Now, compared to more traditional currencies, Bitcoin still moves around too much for the good digestion of those close to it. At the same time, over the past nearly two weeks, it has shown remarkable flatness, meaning that those wishing to use and accept it for commerce have had a period in which they could trust their sales and purchases to not swing to wild profit or loss by whim of the market.

 


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Meteor: Working with Accounts

Meteor: Working with Accounts | It's very interesting! | Scoop.it

The support for Accounts in the Meteor platform has left me incredibly impressed. Various accounts packages allow for the addition of account handling on the backend and on the user interface with minimal effort. Adding in support for popular authentication methods (such as Google, Facebook, Twitter, etc.) consists of adding a new accounts package.

To demonstrate, I’m going to take the simple chat application that I built in the Meteor Introduction post and extend it to use accounts instead of using a simple text input to specify the message user.


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