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Occupy Your Voice! Mulit-Media News and Net Neutrality Too
Tracks what is developing about net neutrality, the right to access the internet and information, and other multi-media news, mail, print, technological, radio, wifi, trends and any communication system.A watchful eye on communication policy is kept to report new developments and organized citizen efforts to push back and protect citizens' communication systems from government and corporate over reaching.
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The Often Forgotten Tribe of Marketers Who Amplify Your Brand - Jeffbullas's Blog

The Often Forgotten Tribe of Marketers Who Amplify Your Brand - Jeffbullas's Blog | Occupy Your Voice! Mulit-Media News and Net Neutrality Too | Scoop.it

As businesses and brands we often pay for attention. But there is a different way. There is a tribe of marketers who can amplify your brand for free.

 

In 2011, Coca Cola decided to move from agency driven “creative excellence” in marketing to “content excellence“. They decided to become the publisher. Content excellence starts with creating your own content. it could be videos, images or blog posts.

Their goal was to create content so contagious it couldn’t be controlled and create buzz and virality online.

They flipped the old model."


Read more at http://www.jeffbullas.com/2013/11/20/the-often-forgotten-tribe-of-marketers-who-amplify-your-brand/#LC66PxGO36zMolpJ.99

Monica S Mcfeeters's insight:

This is why media and media policy matters to all of us. Don't just use media. Get to understand  as much as possible about it. This info-graph also supports the idea that the internet as it has been designed as an open, neutral communication system is an amazingly successful communication system.

 

 The internet and the Web should be protected as it is and not be allowed to degrade into just a commercial and political tool and source of control by a wealthy few. This is why many push teaching code as a new language and everyone should be taught to create content in these post-modern times.

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Rescooped by Monica S Mcfeeters from Online Business Models
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How Do You Properly Compensate Content Creators When Content Curation Is The New King?

How Do You Properly Compensate Content Creators When Content Curation Is The New King? | Occupy Your Voice! Mulit-Media News and Net Neutrality Too | Scoop.it

"The curator is getting more cred for recognizing good content than the creator is for making good content."

 


Via Robin Good
Monica S Mcfeeters's insight:

I've heard everyone from Jaron Lanier to Tim Berners-Lee and a number of other noteworthy tech brains bring up this topic up. How do the creators of content and innovative ideas cash in on the contributions they have made that everyone is passing along and sharing? No one wants their work and thoughts stolen and most everyone I know wants creative people to keep creating what we need and want and would like them rewarded and to be able to earn a decent living doing that. This article is about how we can make sure that happens.

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Deanna Dahlsad's curator insight, July 22, 2013 12:34 AM

Thought provoking, however, montetization of curation is still very limited. Scoop.It & others offer no means for monetization at all. Like content creation, & most everything on the net, compensation for cuation is still a giant question mark.

corneja's curator insight, July 23, 2013 5:24 PM

Thanks for this reflexion about contents and their creators in the times of the content curation!  Sorry, I didn't intend to make a rhyme. :-/

 

Digital Gloss's curator insight, July 24, 2013 5:19 AM

This is a thoughtful piece by Tara Hunt on how creators of original content can be compensated for their work. She praises YouTube's model and suggests that iStockPhoto might be a way for photographers to benefit from their creative work. Currently, writers are still looking for that great way to "get compensated."