In the ongoing battle to control users’ living rooms, Spotify has been ramping up efforts to establish an alternative to wireless media-streaming technologies like Apple's Airplay. Now some new hardware companies are joining its cause.
Qui ne donne rien n'a rien. On a beau critiquer les publicités en ligne, on oublie souvent qu'Internet et des services en ligne gratuits ne sont possibles que si un financement existe quelque part. Et ce financement vient des revenus publicitaires.
With its huge music library and recent acquisition of music-data specialist The Echo Nest, Spotify was already a force to be reckoned with in the streaming music space. Now, an intern at Spotify has published a blog post explaining his work to step up the company's game even more by incorporating deep learning models to power better song recommendations.
Des pistes pour accros au portable A Washington, des trottoirs coupés en deux pour les accros au portable Si nos villes sont souvent très embouteillées, la situation n'est pas nécessairement meilleure pour les piétons. Ceux-là doivent aussi composer avec...
Spotify has updated its iOS app with an equalizer feature that offers 22 audio presets, including electronic, hip-hop, acoustic and classical among other options. The music streaming service is also...
Des cinéastes de l'Arp aux producteurs de l'UPF, et côté musique de la Sacd, à l'Adami et à l'UPFI, les professionnels ont salué mercredi l'arrivée de Fleur Pellerin au ministère de la Culture en pointant son passage à l'Economie numérique.
Music-streaming service Rhapsody is gobbling up music-related startups today. First music discovery service Exfm announced it was being acquired and then SoundTracking dropped the news its parent team, Schematic Lab was joining Rhapsody.
Samsung has added a premium tier to its streaming service, Milk Music, making it the latest company to roll out an inexpensive, radio-like streaming service. For $3.99 per month, Milk Premium adds offline listening and unlimited song skipping to the regular offering of 200 stations and a personalization features.
During Pandora’s development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.
To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora’s SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls “innovative ad experiences.” Those experiences seek to glue a brand’s image to the favorite music of active Pandora listeners. Throughout our conversation, Heidi Browning spoke of CMOs and agencies as “partners.” The words custom, experience, and creative were among her most-used terms.