Une étude d’Ogilvy montre que la portée moyenne d’une publication Facebook aurait baissé de 12,05% en octobre 2013 à 6,15% en février 2014. Les Pages ayant plus de 500 000 fans seraient encore plus impactées puisque ces chiffres passeraient de 4,04% à 2,11%
People connect to form groups on Twitter for a variety of purposes. The networks they create have identifiable contours that are shaped by the topic being discussed, the information and influencers driving the conversation, and the social network structures of the participants.
BandPage, the platform more than 500,000 musicians use as a central online profile to reach, engage and monetize millions of fans, has teamed up with LyricFind, the leading provider of licensed lyrics to sites serving more than 5 billion lyric...
Spotify’s acquisition of music data and recommendation company the Echo Nest is a clear statement from a pre-IPO Spotify to the market that it takes the challenge of the Tyranny of Choice seriously. In doing so it has established ideological fault lines between it and rival Beats Music. While Beats has put its faith in human curation Spotify has bet big on algorithms. It’s men against machines. But the most important implication is neither this nor even the fact that Spotify now powers the discovery tools of many of its competitors, but instead the shockwaves that Spotify could send throughout the entire tech start up ecosystem if its screws up how it deals with the Echo Nest’s API. This is the first major text case for the Age of the API.