Passionate brand advocates can provide marketing on steroids. On a social web they boost sharing, enable crowd sourced marketing and they do it for free. They are your online tribe of brand ambassadors….
According to a recent Nielsen survey, 84 percent of those surveyed ‘always’ or ‘sometimes’ take action based on personal recommendations. Further still, 70 percent said they took action because they followed someone’s recommendation online.
Paul shares great examples and insight. Who or what influenced your last significant purchase?
People tweet about anything and everything, but a new Twitter analysis coauthored by University of Maryland computer scientist Ben Shneiderman shows much of this conversation falls into six distinct patterns or networks.
As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms
It’s amazing how many things we don’t question, how many critical assumptions powerfully shape the world around us that are based on muscle memory and reasons that we forget no longer exist.Hotels have large, grand reception desks, that nowadays may house a laptop or funky tablets. There’s always a desk — because that’s how hotel reception has always been, for reasons we long forgot.Retail stores sell what they have in-store and nothing else. They keep virtually all inventory out on display, wit
Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation. Rather than tackling enterprise-wide transformation with a focus on technology investment, the report takes the consumer angle, the quest to understand how disruptive technology affects the customer experience. In case you are wondering, the definition Altimeter uses for 'digital transformation' is this: "The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touch point in the customer experience lifecycle." Here are seven key take-aways…
Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.
Excerpt from the article by KISSmetrics: "Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.
This resource guide provides links that will give you a strong foundation for writing great web copy. Here are the main sections of the article:
E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;
These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.