Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation. Rather than tackling enterprise-wide transformation with a focus on technology investment, the report takes the consumer angle, the quest to understand how disruptive technology affects the customer experience. In case you are wondering, the definition Altimeter uses for 'digital transformation' is this: "The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touch point in the customer experience lifecycle." Here are seven key take-aways…
Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.
Excerpt from the article by KISSmetrics: "Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.
Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.
This resource guide provides links that will give you a strong foundation for writing great web copy. Here are the main sections of the article:
E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;
These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."
In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint.
People tweet about anything and everything, but a new Twitter analysis coauthored by University of Maryland computer scientist Ben Shneiderman shows much of this conversation falls into six distinct patterns or networks.
As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms