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It's business, my dear!
All about Social Media, Marketing, Advertising
Curated by Érica Ariano
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7 key take-aways from Brian Solis’ report on digital transformation

7 key take-aways from Brian Solis’ report on digital transformation | It's business, my dear! | Scoop.it
Altimeter Group, the research and advisory firm of which well-known digital analyst, keynote speaker, and bestselling author Brian Solis is principal, has released a new report on digital transformation. Rather than tackling enterprise-wide transformation with a focus on technology investment, the report takes the consumer angle, the quest to understand how disruptive technology affects the customer experience. In case you are wondering, the definition Altimeter uses for 'digital transformation' is this: "The re-alignment of, or new investment in, technology and business models to more effectively engage digital consumers at every touch point in the customer experience lifecycle." Here are seven key take-aways…
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | It's business, my dear! | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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The growing trends of mobile media and ad engagement

The growing trends of mobile media and ad engagement | It's business, my dear! | Scoop.it
Check out this interesting infographic showing media consumption habits and how we interact with advertising on new technologies.

Via Brian Yanish - MarketingHits.com
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75 Resources for Writing Incredible Copy that Converts | KISSmetrics

75 Resources for Writing Incredible Copy that Converts | KISSmetrics | It's business, my dear! | Scoop.it

Excerpt from the article by KISSmetrics:
"Writing great copy is one of the most useful skills a marketer can develop. After all, copy is a key element of successful internet marketing across the board, from emails with sky-high open rates to blog posts that get shared hundreds or even thousands of times.

Masterful copywriting plays a big part in the difference between a website that converts like crazy and one that simply falls flat, failing to engage potential customers.

This resource guide provides links that will give you a strong foundation for writing great web copy.
Here are the main sections of the article:

E-books, Articles, Infographics, and Guides to Get You Started with Web Copywriting;Must-Read Books on Direct Response Marketing and Copywriting;Copywriting Courses;The Best Websites and Blogs about Copywriting;How to Write Amazing Headlines;How to Write Phenomenal CTAs (Call to Actions);SEO Copywriting – How-To’s, Tips, and Best Practices;How to Write E-commerce Copy that Sells;Conversion Copywriting and Landing Pages;


These 75 resources should be enough to get you started on your way to becoming a web copy samurai..."

Each section is analyzed with detailed resources and and external links. Read full original article:
http://blog.kissmetrics.com/75-copywriting-resources/

 


Via Giuseppe Mauriello
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Marc Kneepkens's curator insight, February 23, 11:45 AM

Great resource, take advantage of it.

Here are a few more: this information is from SBI/Sitesell, an organization teaching people how to set up their own websites and do it right! They work with the principle of CTPM, which means Content, Traffic, Pre-Sell, Monetize. Tens of thousands of regular people, meaning no IT experts, have set up their sites and chosen their niche. There are many success stories. I for one started a little over a year ago and I have a site now with more than 400 visitors daily! I had no clue how any of this worked before.

Now here is the link to some free e-books that SBI gives away as an introduction. At the same link you see also some ways to try out some of the SBI tools. The links are in part 2, so scroll down a bit and you’ll see a grid with free ebooks. Those have everything you need to learn about copywriting and also marketing online. Incredible resource.
http://freetrial.sitesell.com/welcome23.html

Let me know if this works for you!


PS: I added this as a comment to the article.

Jose Gonzalez's curator insight, February 24, 11:00 PM

Amazing !!!!!!!!!!!!!!!

Thanks

Rescooped by Érica Ariano from Educational Use of Social Media
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Top 10 Social Media Blogs, The 2014 Winners!

Top 10 Social Media Blogs, The 2014 Winners! | It's business, my dear! | Scoop.it
Get the best social media tips and advice from the winners of Social Media Examiner's Top 10 Social Media Blogs for 2014. (Top 10 Social Media Blogs, The 2014 Winners!

Via Maria Margarida Correia
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Kara K.'s curator insight, February 3, 3:08 PM

Good list of places to start checking out frequently to see if they have any insight into new social media outlets or how to utilize them. 

Carlos Bisbal's curator insight, February 3, 3:42 PM

10 Blogs de Social Media ganadores del 2014 en Social Media Examiner

 

Deberías seguir cada uno de estos blogs ya que en ellos podrás encontrar los mejores consejos y asesoramiento sobre Social Media. Se trata de los ganadores del Social Media Examiner Top 10 Blogs de social media para el año 2014.

Amy Williamson's curator insight, February 5, 4:33 AM

Top social media blog of 2014. Learn tips and tricks from the professionals!

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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | It's business, my dear! | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

Via Guillaume Decugis
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Jim Green's curator insight, February 5, 11:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 8:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 7:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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11 Reasons 2014 Will Be A Breakout Year For Women Entrepreneurs

11 Reasons 2014 Will Be A Breakout Year For Women Entrepreneurs | It's business, my dear! | Scoop.it
Women entrepreneurs build better businesses and investors are beginning to realize. Find out why 2014 will be a break-out year for women.
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10 Reasons Not to Write a Business Plan | Entrepreneur Magazine

If you are one of the new age of entrepreneurs who hates the thought of doing a business plan as a first step in starting your new venture, you will love this message.
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What Your Desk Says About You | Entrepreneur Magazine

What Your Desk Says About You | Entrepreneur Magazine | It's business, my dear! | Scoop.it
The way you organise and decorate your desk reveals a surprising amount of information about who you are.
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Rapid development in big data analytics has led to increased investment

Rapid development in big data analytics has led to increased investment | It's business, my dear! | Scoop.it
Big data has been around for decades but has only taken on the form of a buzzword in the last few years. So why are people taking an increased interest in it? One word: money.
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B2C Remains Slight Laggards On Social Media Marketing | Infographic

B2C Remains Slight Laggards On Social Media Marketing | Infographic | It's business, my dear! | Scoop.it

In the past few years, businesses have rushed to use social media. About 94 percent of all businesses now use some form of social media to promote their brand and engage with customers. To be successful businesses need to define their social media goals, know their online audience and have to realize that social media is a marathon not a sprint. 


Via Lauren Moss, Vincent Bastide, sophiedesc, Denis Liotta , Martin (Marty) Smith
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Kwang Hyun's curator insight, December 4, 2013 8:07 PM

This is just a data analysis how we use the social media. What we use, how we use it, when we use it, etc.

Kwang Hyun's curator insight, December 13, 2013 1:25 AM

Just a simple infographic about the social media analysis. How we use it and what do we use it. It is very important which tool is the best to use and who uses it the most. That's how we get general information all over the world.

Dr Pam Hill's curator insight, January 8, 8:41 AM

Great insights into the growth of social media in business with hints of how education could strengthen their programs to further engage parents, students, and the community at large.

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | It's business, my dear! | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
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What Every Marketing Department Needs to Know About Google+ | Convince and Convert: Social Media Strategy and Content Marketing Strategy

What Every Marketing Department Needs to Know About Google+ | Convince and Convert: Social Media Strategy and Content Marketing Strategy | It's business, my dear! | Scoop.it
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Social Analytics About Competitors Improves Customer Experience | newBrandAnalytics

Social Analytics About Competitors Improves Customer Experience | newBrandAnalytics | It's business, my dear! | Scoop.it
Retailers use social media and social competitive intelligence to improve their own business and monitor the best practices of others.

Via Rami Kantari
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Twitter analysis reveals six distinct network types

Twitter analysis reveals six distinct network types | It's business, my dear! | Scoop.it
People tweet about anything and everything, but a new Twitter analysis coauthored by University of Maryland computer scientist Ben Shneiderman shows much of this conversation falls into six distinct patterns or networks.
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4 ways to leverage the Interest Graph through impacting Content Curation

4 ways to leverage the Interest Graph through impacting Content Curation | It's business, my dear! | Scoop.it

As the volume of content published on the Internet continues to grow, consumers can help shield themselves from the noise that doesn't matter to them by curating only the content that matters on interest graph platforms


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 22, 4:49 PM

Content curation and the Interest Graph are two different things but are deeply connected. While some content curators like Maria Popova are great at being eclectic, a lot of value to readers come from being able to discover and read from publishers who address the specific niches they're interested in. 


Chad Politt from Digital Relevance clearly establishes that connexion in this contribution to the Huff Post and I would draw the following conclusions for content strategists and content curators:


1. Leverage the interest-graph on platforms where you can easily be discovered by people who can then share your curated or created content: Scoop.it is of course one of them but Quora is another and Reddit also adds value there (I would actually challenge the notion that Twitter is really interest-based: when you're on a niche and you're not Justin Bieber, it's actually hard to be discovered just by being on Twitter).


2. Don't expect readers or machines to do all the work: add context and value to connect the dots as content curators should to make the highest impact to readers. Tell them what's in it for them so that they memorize you - not the machine or the Twitter algorithm - as the essential resource that brought them that knowledge. 


3. Be clear on your topic(s): you can have several target segments in your audience but defining topics where you'll be consistently able to publish your own content or relevant third-party content will help you raise above the noise. All the more than as Chad points out, social networks and search engine will be better and better at surfacing content specifically on readers' interests. As an example of that, we've now seen the share of traffic from Google Search to Scoop.it topic pages raise to 40%+ through the various algorithm changes they went through. 


4. Be your own content platform: if you're just sharing content on social networks, you're missing out. Bringing readers to your own content hub will help readers idenitfy your expertise on a specific topic and remember your brand. It will also create higher engagement: visitors to Scoop.it pages read on average ~3 pieces of content which is much higher than what you'd get from a simple click on a Facebook post. 


Nevermore Sithole's curator insight, January 23, 4:28 AM
Content Curation
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10 tips to curate like a rockstar

Content curation is a great way to shine on the Web. But how do we make this easy and practical? At Scoop.it we're constantly amazed by the great work our awesome curators do with their content. 


Via Guillaume Decugis
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Fast Moving Targets's comment, February 11, 12:10 PM
To be honest, all those people that want to be rock stars. From startups to content curators. Forget it! You're not!
Karen du Toit's curator insight, February 12, 8:15 AM

Great tips!

Hugo Callens's curator insight, April 25, 3:56 AM

Content curation is het systematisch verzamelen, selecteren en commentariëren van allerlei content die je op het web vindt met betrekking tot een topic die voor jou,  je organisatie en je publiek relevant is.

Het is o.a. een manier om je positie als "expert" op een bepaald gebied te versterken, om zelf op de hoogte te blijven van de ontwikkelingen in je vakgebied en om tegelijk  je publiek "op te voeden".

In deze presentatie vind je 10 praktische tips om dat proces vorm te geven.

Lees ook: http://www.socius.be/Content+curation

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20 steps to the perfect website layout | Web design | Creative Bloq

20 steps to the perfect website layout | Web design | Creative Bloq | It's business, my dear! | Scoop.it
When approaching the topic of designing a website layout, I thought about common mistakes I have seen in my years designing, especially with interns and new designers fresh from web design training.
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Business Intelligence to Avoid Presentation Errors

Business Intelligence to Avoid Presentation Errors | It's business, my dear! | Scoop.it
Sooner or later, a business intelligence effort comes down to presenting the data and conclusions. In spite of all the BI tools available, a ...
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7 powerful Facebook statistics you should know for a more engaging Facebook page

7 powerful Facebook statistics you should know for a more engaging Facebook page | It's business, my dear! | Scoop.it
This post was originally published on the Buffer blog.



One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want ...
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Content Strategy Resources: The Ultimate Curated Collection

Content Strategy Resources: The Ultimate Curated Collection | It's business, my dear! | Scoop.it
Over 200+ hand-curated content strategy resources: books, blogs, journals, articles, conferences, and meetups - all in one place!

Via Robin Good
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Robin Good's curator insight, November 24, 2013 4:21 AM



If you re looking for great articles, resources and guides about content strategy and its characteristics, you have found what you were looking for.


Jontahon Colman, has curated an excellent catalogue of the best resources on content strategy resources available online. 


From books, to magazines, journals, blogs, articles, forums and events, this annotated list has plenty of valuable resources and it is definitely a valuable reference asset to save for anyone interested in deepening his knowledge about content strategy.



Free to use.


Check it out: http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/ 





Lynnette Van Dyke's curator insight, November 24, 2013 8:37 AM

A wonderful resource.  Many thanks to Robin for  this alert!

Brad Tollefson's curator insight, December 1, 2013 5:33 PM

So are Content Marketing and Content Strategy the same? No, but they are clearly related, so a better question to ask might be: are these two practices compatible with each other? Definitely!...