John Gerzem fala sobre "Brand Darwinism”, micro-comunidades virtuais, a crise no valor das marcas, entre outros assuntos instigantes.
Em tempos que a internet se torna uma facilitadora de relacionamentos ao invés de uma mídia meramente transacional, profissionais de marketing e branding precisam inovar e explorar conhecimento novo e ousado para acompanhar tamanhas mudanças na cultura e no comportamento do consumidor.
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