Niantic Labs, an internal startup at Google led by former Google director John Hanke, has come up with an augmented reality game called Ingress.
Internally referred to as Nemesis, Ingress is a virtual reality game that is working to keep people physically moving and better acquainted with their surroundings. Players earn virtual energy called XM by walking through pre-designated paths and can then spend those earned XM points on missions, generally involving visits to widely-accessible public places.
The game’s narrative is set around a worldwide data battle consisting of “The Resistance” and “The Enlightened”. All participating players will belong to one of these sides and its safe to assume that successful completions of missions will be part of a larger meta-game that will dictate which side prevails in the story. But a conclusion won’t be reached until the game’s impact on Google’s advertising services is felt, of course.
Via Gary Hayes