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It's all in the Story!
All about how to use stories to build your business
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Rescooped by Sherri-Lee Woycik from Public Relations & Social Media Insight
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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | It's all in the Story! | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.

Via Martin (Marty) Smith, Jeff Domansky
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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Michael Procopio's curator insight, January 27, 2013 2:35 PM

When I was at HP the editorial team did title tests and found noticable performance improvements.

Debbie Horovitch's curator insight, February 1, 2013 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho

Rescooped by Sherri-Lee Woycik from Success Leadership
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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | It's all in the Story! | Scoop.it

Stories Matter


As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


Via Karen Dietz, Richard Andrews
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