How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media. Here is how to tell a story via social media that resonates with your target audience so you can connect:...
Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content. I’m done with more. Here’s a little state of the industry that I’ve noticed....
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.
Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.
Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and I’ll remember it forever. Gail Matthews-DeNatale, Academic Technology, Simmons College Once upon a time storytelling was a verbal art.
Great stories are all around us It was a dark and stormy night.... A perfect way to start a story about storytellers. Not just any storytellers. But six storytellers or storytelling resources that PR and communication pros should know about.