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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | It's all in the Story! | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

 

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 

[Great example of a smart grassroots advocacy campaign supported by social media ~ Jeff]


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It's all in the Story!
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Rescooped by Sherri-Lee Woycik from Public Relations & Social Media Insight
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Grow Your Social Media Relationships with Storytelling — socialmouths

Grow Your Social Media Relationships with Storytelling — socialmouths | It's all in the Story! | Scoop.it

How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media. Here is how to tell a story via social media that resonates with your target audience so you can connect:...


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Jeff Domansky's curator insight, March 29, 2013 1:06 PM

Here's how to tell a story via social media that resonates with your target audience so you can connect:

Alison D. Gilbert's curator insight, April 6, 2013 6:00 PM

Being a good storyteller on social media.

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Content Marketing: The Fallacy that More Content is Better

Content Marketing: The Fallacy that More Content is Better | It's all in the Story! | Scoop.it

Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content. I’m done with more. Here’s a little state of the industry that I’ve noticed....


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The Future of Storytelling Techniques

The Future of Storytelling Techniques | It's all in the Story! | Scoop.it

"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?"


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Jane Garcia's curator insight, January 22, 2013 10:19 PM

It stimulates my curiosity.

ozziegontang's curator insight, January 25, 2013 1:35 AM

Excellent video rescooped from Karen Dietz's site on Storytelling

Karen Dietz's comment, January 25, 2013 6:17 PM
Thanks Jeff, Jane & Ozzie!
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | It's all in the Story! | Scoop.it

Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.

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Storytelling in marketing is a powerful technique

Storytelling in marketing is a powerful technique | It's all in the Story! | Scoop.it
Storytelling in marketing? It’s as powerful today as back when it was introduced.

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The Story Is Your Advantage | The Story of Telling

The Story Is Your Advantage | The Story of Telling | It's all in the Story! | Scoop.it
Your job then is to build the great thing, but to care enough to tell the best story you can tell about it too.

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How will I know I have become a better storyteller? | Limor's Storytelling Agora

How will I know I have become a better storyteller? | Limor's Storytelling Agora | It's all in the Story! | Scoop.it
At the beginning, G didn’t know what to say.

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Jeff Domansky's curator insight, February 10, 2013 4:55 PM

Wonderful quote from Limor Shiponi: "Still, this answer he gave me is very important. Try not to skip the intuitive, as vague as it might sound. For someone on a quest, that answer is his northern-star, his inner calling or however you choose to name it. Look up into the sky, look into your heart, look wherever you need to look and find the answer for “how will I know I have become a better storyteller?”"

Rescooped by Sherri-Lee Woycik from Public Relations & Social Media Insight
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | It's all in the Story! | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."

 

Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.

 

The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.

 

The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.

 

I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.

 

Go watch the video! Then share what you think.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

 

[Great example of a smart grassroots advocacy campaign supported by social media ~ Jeff]


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Visual Storytelling - Hashdoc

Visual Storytelling - Hashdoc | It's all in the Story! | Scoop.it
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story.

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Teaching New Forms of Storytelling, from Database Narratives to Quantum Journalism

Teaching New Forms of Storytelling, from Database Narratives to Quantum Journalism | It's all in the Story! | Scoop.it

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Marketing Storytelling: Tell Effective Marketing Stories

Telling effective marketing stories... how to tell marketing stories that are effective in your business. Daily marketing tips to your email at http://produc...

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Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact

Tell Me a Story -- 8 Tips for Powerful Narratives That Drive Social Impact | It's all in the Story! | Scoop.it

Stories Matter


As a social marketer and social entrepreneur, I am highly aware of the use of narrative and framing in our daily lives. From politics to the marketplace, who sets the narrative and how they set it has great power. It impacts who cares about an issue, what they hear, and what they are willing to do.

Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all.


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Real Delivery: Presenting as Yourself

Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with yo

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In Content Marketing The Title Is THE THING: How To Create Awesome Titles

In Content Marketing The Title Is THE THING: How To Create Awesome Titles | It's all in the Story! | Scoop.it
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles.

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Brian Yanish - MarketingHits.com's curator insight, January 23, 2013 4:19 PM

READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title.

Michael Procopio's curator insight, January 27, 2013 2:35 PM

When I was at HP the editorial team did title tests and found noticable performance improvements.

Debbie Horovitch's curator insight, February 1, 2013 1:44 PM

I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho

Rescooped by Sherri-Lee Woycik from Digital Storytelling
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StoryGuide: Writing Your Script

www.storyguide.net Every story should start with a script. In the episode of The StoryGuide host Drew Keller shows you some effective video script formats, w...

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Developing Successful Storytellers | The Daily Gumboot

Developing Successful Storytellers | The Daily Gumboot | It's all in the Story! | Scoop.it

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Social Storytelling: Ways to Create Myth and Lore - Justice Mitchell - JusticeMitchell.com - socially creative.

Social Storytelling: Ways to Create Myth and Lore - Justice Mitchell - JusticeMitchell.com - socially creative. | It's all in the Story! | Scoop.it
There is still a great gap between social storytelling and social media. It’s not nearly...

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A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency

A Necessary Bond: Storytelling & Statistics | Ethos3 - A Presentation Design Agency | It's all in the Story! | Scoop.it
A discussion of the necessary bond between storytelling and statistics, and how we can exploit the connection in our presentations.

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Visual Storytelling Crucial to Marketing Success : Greenough

Visual Storytelling Crucial to Marketing Success : Greenough | It's all in the Story! | Scoop.it

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Jeff Domansky's curator insight, February 10, 2013 4:36 PM

Thoughtful look at the need for visuals in storytelling.

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10 Ways to Improve Storytelling | Digital Spark Marketing

10 Ways to Improve Storytelling | Digital Spark Marketing | It's all in the Story! | Scoop.it

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Jeff Domansky's curator insight, February 10, 2013 4:40 PM

Really great storytelling tips from Mike Schoultz.

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Why Storytelling Will Keep Readers Hooked On Your Blog | IFB

Why Storytelling Will Keep Readers Hooked On Your Blog | IFB | It's all in the Story! | Scoop.it
Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It's important to give your readers something -- or someone -- to care about.

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Digital Storytelling and Transliteracy | Social Media Club

Digital Storytelling and Transliteracy | Social Media Club | It's all in the Story! | Scoop.it
Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and I’ll remember it forever. Gail Matthews-DeNatale, Academic Technology, Simmons College Once upon a time storytelling was a verbal art.

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Six Storytellers PR Must Follow

Great stories are all around us It was a dark and stormy night.... A perfect way to start a story about storytellers. Not just any storytellers. But six storytellers or storytelling resources that PR and communication pros should know about.

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