Via José Carlos
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
All about how to use stories to build your business
Curated by
Sherri-Lee Pressman
|
Rescooped by Sherri-Lee Pressman from Digital Storytelling onto It's all in the Story! |
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
How to craft and tell your story to truly stand out in the mind of your social media contacts. The story makes the message resonate. That’s right: An important element to cultivating relationships, especially via social media, is the story. No, I don’t mean you must turn into your favorite novelist and spin a compelling tale of mystique, intrigue, and danger. But if you want to truly stand out in the minds of your contacts, you do need to think about your story and tell it across social media. Here is how to tell a story via social media that resonates with your target audience so you can connect:... Via Jeff Domansky 
Jeff Domansky's curator insight,
March 29, 1:06 PM
Here's how to tell a story via social media that resonates with your target audience so you can connect: Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content. I’m done with more. Here’s a little state of the industry that I’ve noticed.... Via Jeff Domansky Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"I am always interested in the science behind storytelling. What makes it such an effective part of our social being and communications?" Via Karen Dietz, Richard Andrews 
Ozzie Gontang, Ph.D.'s curator insight,
January 25, 1:35 AM
Excellent video rescooped from Karen Dietz's site on Storytelling Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here. Via Baochi Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Your job then is to build the great thing, but to care enough to tell the best story you can tell about it too. Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Jeff Domansky's curator insight,
February 10, 4:55 PM
Wonderful quote from Limor Shiponi: "Still, this answer he gave me is very important. Try not to skip the intuitive, as vague as it might sound. For someone on a quest, that answer is his northern-star, his inner calling or however you choose to name it. Look up into the sky, look into your heart, look wherever you need to look and find the answer for “how will I know I have become a better storyteller?”" Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
Go watch the video! Then share what you think.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;
[Great example of a smart grassroots advocacy campaign supported by social media ~ Jeff] Via Karen Dietz, Jeff Domansky Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Telling effective marketing stories... how to tell marketing stories that are effective in your business. Daily marketing tips to your email at http://produc... Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Stories Matter
Recently, everywhere I go, people ask me how to tell a more effective story. Advocates, colleagues, and clients observe that the organizations that achieve policy goals, get transformative grants, or seize the market’s interest are the ones that 1) have the resources to disseminate their story, and 2) just tell the better story. I would argue that the real winners are the organizations that actually manage to tell a story at all. Via Karen Dietz, Richard Andrews Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Presentation delivery is often the most important yet the least tended to leg of the Presentation Ecosystem (Duarte 2008). In this presentation, I share with yo Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Titles are a significant part of your content strategy because they draw readers into your content. Discover our 9 secrets for writing awesome blog post titles. Via Martin (Marty) Smith, Jeff Domansky 
Brian Yanish - MarketingHits.com's curator insight,
January 23, 4:19 PM
READ THIS - Times up. That is about all the time you have to grab someone's attention in today's fast moving data stream. Don't spend hours writing a great post and forget the KICK BUTT title. 
Michael Procopio's curator insight,
January 27, 2:35 PM
When I was at HP the editorial team did title tests and found noticable performance improvements. 
Debbie Horovitch's curator insight,
February 1, 1:44 PM
I need to get a LOT better at writing titles that draw people in! It's an important element - but at the same time, the smart, funny titles that are more like headlines, don't do as well for SEO organic results imho Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
www.storyguide.net Every story should start with a script. In the episode of The StoryGuide host Drew Keller shows you some effective video script formats, w... Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
There is still a great gap between social storytelling and social media. It’s not nearly... Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A discussion of the necessary bond between storytelling and statistics, and how we can exploit the connection in our presentations. Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Jeff Domansky's curator insight,
February 10, 4:36 PM
Thoughtful look at the need for visuals in storytelling. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Jeff Domansky's curator insight,
February 10, 4:40 PM
Really great storytelling tips from Mike Schoultz.
Scoop.it!
Blogging is about forming a connection with readers, and storytelling is a way of honing in on this connection. It's important to give your readers something -- or someone -- to care about. Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Tell me a fact and I’ll learn. Tell me the truth and I’ll believe. Tell me a story and I’ll remember it forever. Gail Matthews-DeNatale, Academic Technology, Simmons College Once upon a time storytelling was a verbal art. Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Great stories are all around us It was a dark and stormy night.... A perfect way to start a story about storytellers. Not just any storytellers. But six storytellers or storytelling resources that PR and communication pros should know about. Via José Carlos Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Really great storytelling tips from Mike Schoultz.