The Customer Experience in Vocational and Higher Education
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Academic Digital Etiquette: Interacting in online spaces

Academic Digital Etiquette: Interacting in online spaces | The Customer Experience in Vocational and Higher Education | Scoop.it

Celia's reflections:

 

"I have had many discussions with students about the protocols on interacting in online spaces in an academic or professional manner. Whether they be commenting on a blog or giving feedback in comments on a Google document or interacting in Edmodo or Google Classroom, students need to be modelled the ‘professional’ way to behave. Commenting within an academic context is in fact providing feedback and as such quite a complicated skill for a young student."


Via Dennis T OConnor
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Dennis T OConnor's curator insight, April 20, 2:01 PM

This thoughtful blog on "academic digital etiquette" offers excellent advice for students learning to work in academic discussion environments.

Marla Bucy's curator insight, April 22, 2:26 PM
This is the kind of information that I think students who must peer review each other's writing would find helpful: This blog entry provides useful adjectives without an overwhelming amount of instruction.
Aleta Chowfin's curator insight, May 4, 4:49 AM
Great article !
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12 Creative Moodle Hacks to Supercharge your Courses

12 Creative Moodle Hacks to Supercharge your Courses | The Customer Experience in Vocational and Higher Education | Scoop.it
Struggling with engaging course design in Moodle?. Here are 12 Moodle hacks to supercharge your courses!

Via SHIFT eLearning
Sue Walsh's insight:

Worth a look!

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4 Elements to Effective Adult Learning, According to Neuroscience

4 Elements to Effective Adult Learning, According to Neuroscience | The Customer Experience in Vocational and Higher Education | Scoop.it
eLearning professionals, pay attention! These are the four key elements that are essential for effective adult learning.

Via SHIFT eLearning
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8 Things you Need to Know About Blended Learning

8 Things you Need to Know About Blended Learning | The Customer Experience in Vocational and Higher Education | Scoop.it
These eight questions on blended learning will make the distinction between blended learning and online learning very clear and will bring in focus the importance of skilled teachers who use technology in their classrooms. Keeping these successful blended learning strategy in mind will help all teachers, instructors and educators in perfecting the art of BLENDING learning and gather the best of both traditional and online learning systems.

Via SHIFT eLearning
Sue Walsh's insight:

Place, pace, path and time ... and stir slowly until blended :-)

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9 Ways to Use Video in Your Online Training Courses

9 Ways to Use Video in Your Online Training Courses | The Customer Experience in Vocational and Higher Education | Scoop.it
So, if you're looking into using more video in your eLearning or mLearning courses, here are nine ideas:

Via SHIFT eLearning
Sue Walsh's insight:

Key themes: functionality across devices and platforms ... and bite sized. Note the 2 minutes or 3 minutes ... or even 15 seconds!

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5 Essential Hybrid Digital Marketing Skills to Develop Now

5 Essential Hybrid Digital Marketing Skills to Develop Now | The Customer Experience in Vocational and Higher Education | Scoop.it
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
Sue Walsh's insight:

I would suggest these are new core competencies!! 

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The Beginner’s Guide to Technical SEO

The Beginner’s Guide to Technical SEO | The Customer Experience in Vocational and Higher Education | Scoop.it

Neil Patel: 'Technical SEO just refers to any SEO work that is done aside from the content.Essentially, it’s laying a strong foundation to give your content the best chance it can have to rank for relevant keywords and phrases.

 

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated.

While there isn’t much you can do to “game” search engines from a technical standpoint, there are some new factors in 2015 that you need to consider if you want to improve your or your clients’ rankings.

 

If I were to cover this subject in depth, I would have to create another advanced guide.

 

Instead, I’ll go over the most important aspects of technical SEO from a beginner’s perspective as well as give you a few specific tactics and next steps to fix common problems in each area'. 

 

Read More: http://www.quicksprout.com/2015/07/31/the-beginners-guide-to-technical-seo/


Via Antonino Militello
Sue Walsh's insight:

A great basic overview of SEO. Pogo-sticking is my favourite new (and apt) expression from the article.

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Marco Favero's curator insight, August 1, 2015 9:01 AM

aggiungere la vostra comprensione ...

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Top 11 Wonderful Tools for Designers To Create Infographics - I am programmer

Top 11 Wonderful Tools for Designers To Create Infographics - I am programmer | The Customer Experience in Vocational and Higher Education | Scoop.it
For all the importance we place on text, it’s an indisputable fact that images are processed in the brain faster than words. Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love them.

Via Dennis T OConnor
Sue Walsh's insight:

Some nice Infographic tools to try and some of them have options of quick start videos or quick start instructions/hints.

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Dennis T OConnor's curator insight, June 29, 2015 12:09 PM

Infographics are eye-catching. Creating meaningful and accurate infographics requires a refined tool set and knowledge base. This article will help you with the tools! 

Lee Hall's curator insight, July 10, 2015 1:50 PM

Infographics make wonderful projects for your students. 

Chris Carter's curator insight, July 10, 2015 10:43 PM

To quote the inimitable Hans Rosling, "You have to look at the data!"

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5 Tips to Increase ROI With Marketing Analytics

5 Tips to Increase ROI With Marketing Analytics | The Customer Experience in Vocational and Higher Education | Scoop.it
Rev up your ROI by recognizing distractions and executing differently. Here are five tips to help your business thrive.
Sue Walsh's insight:

Nice. Avoid 'vanity metrics', experiment, test and learn and decisions without regret. Could apply to a lot of things :-)

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Customer Experience Needs Vision

Customer Experience Needs Vision | The Customer Experience in Vocational and Higher Education | Scoop.it
The challenge for organizations is to provide a customer experience that matches expectations in every channel and keeps customers coming back.

Via Eric_Determined / Eric Silverstein
Sue Walsh's insight:

Love this simple diagram. It always amazes me that when an organisation becomes inward thinking and thinks it know best, product information is confusing and complex ... and does not meet customer needs/expectations/desires.

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Eric_Determined / Eric Silverstein's curator insight, June 4, 2015 2:02 AM

Making the customer feel “right” is the goal, and it requires organizations to “act-as-one” when engaging customers in all touch points - do you agree?


Vision requires:


1) Emotional Connection

2) Compelling Value Proposition

3) Simple to Understand

4) Commitment and Expectations


Steps:


1) Applying the Attributes

2) Make Communication Key

3) Transcend the Org Chart

4) IT at the Center


By putting IT at the center of business transformation you ensure the digital and non-digital experience can seamlessly work together to meet and exceed customer expectations.


Joe Cardilino's curator insight, June 4, 2015 1:26 PM

Right, how many people on the team can deliver on the promise so elegantly painted by the media technologists with beautiful graphics, box stock and replicated with today's interfaces???  It's always about us though... 

 

#iknojo

Romain MAZUIR's curator insight, June 10, 2015 5:34 PM

CX mantra ? #H2MWP

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7 Myths and Facts About Online Learning Infographic

7 Myths and Facts About Online Learning Infographic | The Customer Experience in Vocational and Higher Education | Scoop.it
Now that the number of students taking at least one online course has surpassed 6.7 million it’s high time we dispel the myth and discover the truth about online learning. Via: www.myeducation.com

Via Dennis T OConnor
Sue Walsh's insight:

Mmmm, lingering myths, fear of new ... or plain propaganda. I have heard some of the most ridiculous claims against online learning in more recent times. It seems that not-so-good examples of online learning are used as a broad brush to discredit 'online' as a suitable, substantial and valid method of learning. Get with it folks at lets create wonderful, engaging online learning experiences!!

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ChristopherBell's curator insight, May 14, 2015 10:47 PM

Awesome stuff to share with parents and graduating seniors!

Carlos Godoy Rodríguez's curator insight, May 15, 2015 1:13 PM

7 mitos y realidades sobre la formación online.

 

Mito nro. 1, no se puede obtener un empleo acreditando un diploma logrado mediante aprobación de cursos en línea.  Reaalidad: 62% de los profesionales de RRHH creen que los diplomas obtenidos por cursos online son equivalentes o mejores que los logrados en universidades tradicionales.

 

Mito nro 2, sólo universidades de dudosa reputación ofrecen programas que se imparten totalmente en línea. Realidad: el porcentaje de instituciones que ofrecen programas completamente virtuales se ha duplicado en la última década hasta alcanzar 62.4%.

 

Mito nro. 3, los programas virtuales contribuyen con el aislamiento de sus estudiantes. Realidad: los cursos distribuídos en el formato presencial tradicional pueden también incentivar el aislamiento.

 

Mito nro. 4, obtener un diploma en línea es tomar el camino fácil. Realidad: si bien es cierto que el formato eLearning es más flexible, ello no significa que los cursos dictados en ésta modalidad sean menos rigurosos.

 

Mito nro. 5, "Tengo todo el tiempo del mundo para culminar mi curso online". Realidad: si intenta retrazar indefinidamente el cumplimiento de las tareas asignadas en un curso online, muy problamente, no superá ese curso. La procastinación no funciona el mundo real ni en el virtual.

 

Mito nro. 6, usted no aprenderá mucho tomando cursos vía eLearning. Realidad: investigaciones recientes indican que no hay diferencias significativas entre los resultados de aprendizaje por estudios virtuales y el método presencial tradicional.

 

Mito nro. 7, puedo hacer fraude en los programas de formación online. Realidad: muchas escuelas online han implementado sistemas de protección antifraude. Algunas otras exigen la realización de exámenes presenciales a sus alumnos. ¡ El gran hermano siempre está observando...!

Ellen Comito McKeown's curator insight, July 22, 2015 6:16 PM

A great, visual way to explain the value of online education.

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1 hour of seat time? Checklist for Online Courses from 360training.com

1 hour of seat time? Checklist for Online Courses from 360training.com | The Customer Experience in Vocational and Higher Education | Scoop.it
Have you been thinking about authoring an elearning course (Life as a 360 Author), but are having a hard time getting a sense of how much content to create to end up with about an hour of seat time?

The following provides broad high-level guidance for authors, subject matter experts, and instructional designers when planning an online course. Note that these are guidelines only. Design for actual courses should reflect learner needs with respect to course objectives.

Via Dennis T OConnor
Sue Walsh's insight:

It reinforces the importance of wise up front choices to maximise ROI!!

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Dennis T OConnor's curator insight, March 23, 2015 12:02 PM

What's it take to author an e-learning module with 1 hour of seat time?  For a solid estimate and a fine outline on how to build an e-learning module read this article! 

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Creating the Experience Students Expect

Creating the Experience Students Expect | The Customer Experience in Vocational and Higher Education | Scoop.it
Students expect more immediacy and technology-enabled processes from the institution, and it’s incumbent on colleges and universities to meet these new expectations
 
A few of the most significant roadblocks to these changes are a perceived lack of funding, comfort with the status quo and lack of long-term vision.

 

 


Via Alberto Acereda, Ph.D.
Sue Walsh's insight:

Although many don't want to acknowledge it, students ARE customers with needs and wants. How we meet their changing needs and desire for personalisation and immediacy ... at SCALE ... is the big challenge!! 

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WCET Distance Education Enrollment Report 2016 | WCET

WCET Distance Education Enrollment Report 2016 | WCET | The Customer Experience in Vocational and Higher Education | Scoop.it
Based on data accumulated by the U.S. Department of Education's Integrated Postsecondary Education Data System (IPEDS) surveys from the Fall of 2014, the WCET Distance Education Enrollment Report 2016 highlights differences by sector, graduate vs. undergraduate study, student location, and by the number of institutions educating students at a distance.

Via Dennis T OConnor
Sue Walsh's insight:

Some interesting findings ....

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Dennis T OConnor's curator insight, February 23, 1:06 PM

Current research on Distance Education enrollment.  Knowing what's happening now will help you see what's coming next.

Carlos Fosca's curator insight, February 27, 6:46 AM

Los datos de la nueva encuesta de WICHE Cooperative for Educational Technologies (WCET) son categóricos: la educación a distancia sigue creciendo en Estados Unidos y en el 2014 uno de cada cuatro alumnos en educación superior llevó al menos un curso bajo esta modalidad y uno de cada siete (14%) cursó una carrera exclusivamente a distancia. Mientras que la matrícula en educación superior cayó en 2% entre el 2012-2014, la matrícula exclusiva bajo la modalidad a distancia creció en 9%.

Rich Ingram's curator insight, March 15, 2:49 PM

Current research on Distance Education enrollment.  Knowing what's happening now will help you see what's coming next.

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The Future of eLearning Infographic - e-Learning Infographics

The Future of eLearning Infographic - e-Learning Infographics | The Customer Experience in Vocational and Higher Education | Scoop.it
Here is a peek into the future of eLearning. The possibilities are endless, and The Future of eLearning Infographic highlights some of them.

Via Dennis T OConnor
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Dennis T OConnor's curator insight, January 9, 1:58 PM

See the big picture - all in one infographic.  Where to you fit in?

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Theories of Learning. Connectivism: A new type of learning for the digital age

Theories of Learning. Connectivism: A new type of learning for the digital age | The Customer Experience in Vocational and Higher Education | Scoop.it

Theories of Learning. Connectivism: A new type of learning for the digital age


Via Dr. Susan Bainbridge
Sue Walsh's insight:

Great infographic!

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Richard Whiteside's curator insight, November 9, 2015 12:51 PM

Good, clear infographic comparing different learning theories alongside connectivism. Interesting to consider, whether you appreciate the theory or not. 

Ana Seb+'s curator insight, November 9, 2015 6:04 PM

¿Epoca de conectivismo?

maralma's curator insight, October 15, 7:39 AM
INTERESTING!

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The Great eLearning Design Mashup - Scrolling In eLearning

The Great eLearning Design Mashup - Scrolling In eLearning | The Customer Experience in Vocational and Higher Education | Scoop.it
Want to know about Scrolling in eLearning Design? Check the The Great eLearning Design Mashup - Scrolling in eLearning

Via SHIFT eLearning
Sue Walsh's insight:

Parrallax scrolling. Worth having a look at!!

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The Customer Experience Is Everyone’s Business

The Customer Experience Is Everyone’s Business | The Customer Experience in Vocational and Higher Education | Scoop.it
Smart brands know that everyone owns the customer experience. Columnist Katy Keim discusses the steps to becoming a truly customer-focused brand.

Via Joseph Ruiz
Sue Walsh's insight:

This is a no-brainer really. An interesting point made about 3rd party touch-points and how we might manage them.

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Behind The Numbers: Growth in the Internet of Things

Behind The Numbers: Growth in the Internet of Things | The Customer Experience in Vocational and Higher Education | Scoop.it
Behind The Numbers: Growth in the Internet of Things

Via massimo facchinetti, Richard Platt
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Suvrodeb Biswas's curator insight, August 24, 2015 5:11 AM

very good article

Richard Platt's curator insight, August 27, 2015 11:38 PM

The Internet isn’t merely developing, it’s exploding, and the numbers prove it. Take a look at our graphic below — it shows the advancing surge of connected devices using the Internet.  Today, there are more connected devices than there are human beings on the planet. This expansion isn’t just from cell phones, tablets and computers – it’s thanks to toothbrushes, stovetops and millions of other devices that now have IP addresses. Estimates show that there will be over 50 billion connected devices by 2020.  Fast, ubiquitous Wi-Fi and increasing home broadband speeds will drive the Internet of Things and the ever-expanding web.

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How to Define the Buying Journey

How to Define the Buying Journey | The Customer Experience in Vocational and Higher Education | Scoop.it
How can creating content marketing be a waste of time? It all comes down to the buying journey. Read how to define your buying journey in this post...

Via CIM Academy
Sue Walsh's insight:

A great article on the buying journey or customer life-cycle.  Its all about the ongoing relationship and continuous dialogue, captured within these 6 'C's - Contact --> Connection --> Conversation --> Consideration --> Consumption --> Community 

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CIM Academy's curator insight, March 4, 2015 3:59 AM

VisionEdge Marketing put forward 6 Cs of a customer lifecycle - progressively moving from Contact to connection to conversation to consideration to consumption to community! Nice little model

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It's Time to Stop Pushing Learning

It's Time to Stop Pushing Learning | The Customer Experience in Vocational and Higher Education | Scoop.it
Our research and consulting with leading corporations has convinced us that the smartest, highest performing, most successful organization in the current global idea-based economy are learning cult...

Via SHIFT eLearning
Sue Walsh's insight:

Nicely expressed!

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Twitter Best Practices in Higher Education - edSocialMedia

Twitter Best Practices in Higher Education - edSocialMedia | The Customer Experience in Vocational and Higher Education | Scoop.it
Bart Caylor shared 7 Twitter best practices in higher education. What are your favorite tips?
Sue Walsh's insight:

Some great tips and reminders about Twitter in general!

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Navigating the new digital divide

Navigating the new digital divide | The Customer Experience in Vocational and Higher Education | Scoop.it
Deloitte Digital's third digital influence study explores the widening divide between consumers' expectations and retailers' ability to deliver on them.

Via Eric_Determined / Eric Silverstein
Sue Walsh's insight:

The divide certainly is widening ... however I propose that a new breed of digital entrepreneur (who gets the customer) is appearing ... and they are the ones starting to close the gap!!  

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Eric_Determined / Eric Silverstein's curator insight, May 14, 2015 10:21 PM

Digital interactions are expected to influence 64 cents of every dollar spent in retail stores by the end of 2015!


Deloitte shares valuable insight in this #infographic


#Mobile influence plays a critical role.


"Consumers usage of smartphones in-store for price checking declines by 30 percent since last year. Consumers are likely advancing in their sophistication - using mobile more often for inspiration and idea generation earlier in their shopping process, and not simply as price comparison vehicle."




Andria Younger's curator insight, May 15, 2015 9:48 AM

Do you manage customers digital expectation?

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Bye-Bye to These 10 Web Design Trends

Bye-Bye to These 10 Web Design Trends | The Customer Experience in Vocational and Higher Education | Scoop.it
Web Sites - These 10 Web design trends are among the fading. Ditch them if you want to keep with your competition and increasingly demanding audiences.

Via Kamal Bennani
Sue Walsh's insight:

Here, here. Responsive design, good architecture, good imagery and good typography. Its not rocket science! 

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Juice Creative's curator insight, April 30, 2015 3:12 AM

If you're waiting for design trends to settle down before you decide to refresh your website, you are going to be waiting for a long time! Now that Google has given the nod to responsive sites, there is no better time to catch up on what's new. Here's a great article on the latest and greatest waves that your company can take advantage of as you pull ahead of the competition.  

Agence Incomm's curator insight, April 30, 2015 6:44 AM

Les nouvelles tendances du web design poussent les anciennes vers la sortie.

Mark T. Armstrong's curator insight, April 30, 2015 12:34 PM

With user experience be important, businesses can't be slow to adapt here! 

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How Google and Coursera may upend the traditional college degree

How Google and Coursera may upend the traditional college degree | The Customer Experience in Vocational and Higher Education | Scoop.it
Last week the online education firm Coursera announced a new arrangement with Google, Instagram and other tech firms to launch what some are calling “microdegrees” – a set of online courses plus a hands-on capstone project designed in conjunction...
Sue Walsh's insight:

Lots of opportunities in this space but how to take on Google and Coursera!!

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