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Voice

Voice | It's all about Reputation Management | Scoop.it
Voice, by Imran Ghaznavi: People, Politics and Business
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Gwen Ifill Receives ANWC's 'Excellence In Journalism' Award - Huffington Post

Gwen Ifill Receives ANWC's 'Excellence In Journalism' Award - Huffington Post | It's all about Reputation Management | Scoop.it
Gwen Ifill Receives ANWC's 'Excellence In Journalism' Award Huffington Post In a room of about 125 people, Raddatz referred to herself as a "61-year-old grandmother, just like Gwen's target audience," while The New York Times' John Harwood called...
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India obsessed with social media role in elections - Index on Censorship | Index on Censorship

India obsessed with social media role in elections - Index on Censorship | Index on Censorship | It's all about Reputation Management | Scoop.it
India obsessed with social media role in elections http://t.co/FftDtBnpsH
Reputation Mngmt's insight:

Important 

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Eight basic rules for running a social media campaign

Eight basic rules for running a social media campaign | It's all about Reputation Management | Scoop.it
One would hope that by now all businesses had mastered the basics of social marketing, but clearly that isn’t the case, particularly for small companies. (Don't miss!
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American Jewish advocacy group keen to work with Modi

American Jewish advocacy group keen to work with Modi | It's all about Reputation Management | Scoop.it
INOC hopes that the BJP would continue to safeguard the democratic and secular fabric of the India.
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Tweet from @Aubree93

Tweet from @Aubree93 | It's all about Reputation Management | Scoop.it
#8: Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations) ... http://t.co/2GVrG97l5N
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The Marketing Power of Brand Advocates

Video by Zuberance highlighting the power of Brand Advocates (people who pro-actively recommend brands without being paid to do so.) Learn how to energize yo...

Via Marco Bandini
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4 Tips for Avoiding the Pitfalls of Personal Branding

4 Tips for Avoiding the Pitfalls of Personal Branding | It's all about Reputation Management | Scoop.it
As someone who has read, researched, and written various articles on career advice, I’ve noticed that there is a common lingo that many career advice blogs and websites share.
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Measuring your personal branding on LinkedIn

Measuring your personal branding on LinkedIn | It's all about Reputation Management | Scoop.it

In seeking to establish yourself as a topic expert, remember that endorsements matter. So do your 2nd - and 3rd -level contacts.

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This 3-step process will dramatically improve the impact of the content you share

This 3-step process will dramatically improve the impact of the content you share | It's all about Reputation Management | Scoop.it
 Are you sharing too little, losing opportunities to increase visibility - and recognition ?Are you sharing too much on LinkedIn, annoying people?The addition of Posts (Expanding LinkedIn's

Via Steve Cassady, Guillaume Decugis, heidi groshelle
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Stephen Zimmett's curator insight, May 11, 2014 10:53 AM

Sharing too much on Linkedin I doubt it

Change Impetus's curator insight, May 16, 2014 10:53 AM

A great framework for developing a content strategy in your LinkedIn community.

Sylvie Ducroux's curator insight, May 17, 2014 2:58 AM

à lire

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Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedI

Online Advertising Case Study: Facebook Ads vs. Google AdWords vs. LinkedI | It's all about Reputation Management | Scoop.it

This case study compares Facebook, Google and LinkedIn ad platforms.


Via Kamal Bennani, heidi groshelle
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How to Win at SEO and Earned Media with Horrible Content

How to Win at SEO and Earned Media with Horrible Content | It's all about Reputation Management | Scoop.it

Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content marketing strategy that relies solely on crap. The Movoto Real Estate blog seems to have cracked this code.


Via Mafalda Correia
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Mafalda Correia's curator insight, April 1, 2014 12:18 PM

Interesting perspective about the efficacy of bad content...

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Cross-Cultural Communication: Is Yours at Cross Purposes?

Cross-Cultural Communication: Is Yours at Cross Purposes? | It's all about Reputation Management | Scoop.it

Recently, while preparing a formal report on cross-cultural communication for an advanced business writing program, my experiences with language and other cultures resurfaced. In a three-part series, I will present the contents of my report here along with personal insights from my career, a glimpse into the changed world of today’s Communicator. The topic of the report is Cross-Cultural Communication. First part focuses on the Highlights of Cross-Cultural Communication.


Via Mafalda Correia
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The Waves and Streams of Crisis Communication - strategy+business (blog)

The Waves and Streams of Crisis Communication - strategy+business (blog) | It's all about Reputation Management | Scoop.it
The Waves and Streams of Crisis Communication
strategy+business (blog)
Complaints about the media and communications are among the most common my colleagues and I hear from leaders when we study crises.
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Journalism's failure is society's loss - Arab News

Journalism's failure is society's loss - Arab News | It's all about Reputation Management | Scoop.it
Journalism's failure is society's loss
Arab News
Some journalists do not discuss issues in depth and simply follow the line trotted out by officials and what is fashionably popular on the streets.
Reputation Mngmt's insight:

Yes., but  journalism has now become commercial specially in South Asia  and commercial journalism is just like cancer in society . Need to work  on how to set things right and watch dog of watch dogs has to be above  board  on morality.

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Haj Ministry connects with pilgrims via social media

Haj Ministry connects with pilgrims via social media | It's all about Reputation Management | Scoop.it
Madinah’s Haj Ministry branch has launched an e-communication service on several social networking sites, such as Twitter and Facebook, for the very first time.
Reputation Mngmt's insight:
This is the best use of social media. Facilitating people
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WORD OF MOUTH + SOCIAL MEDIA

WORD OF MOUTH + SOCIAL MEDIA | It's all about Reputation Management | Scoop.it
WORD OF MOUTH + SOCIAL MEDIA, by mauricio salazar : updated automatically with a curated selection of articles, blog posts, videos and photos. (WORD OF MOUTH + SOCIAL MEDIA is out!
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PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important - PR News

PR Insider: It’s the Quality, Not the Quantity, of Publicity That’s Important - PR News | It's all about Reputation Management | Scoop.it
Corporate and savvy agency account managers have other options to use instead of relying only on print and TV to circulate messages.
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Mass Media's New Engagement Measures - blogs.hbr.org (blog)

Mass Media's New Engagement Measures - blogs.hbr.org (blog) | It's all about Reputation Management | Scoop.it

Mass Media's New Engagement Measuresblogs.hbr.org (blog)Joe argued that social network-fueled consumer brand advocacy will take businesses "to the next level." And that fueling, nurturing and, importantly, measuring engagement as a precursor to...


Via Marco Bandini
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What Does Integrated Marketing Mean to the Future of the PR Professional?

What Does Integrated Marketing Mean to the Future of the PR Professional? | It's all about Reputation Management | Scoop.it

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role.

If only things were still this easy. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.

Customers don’t care about your org chart, your P&L, or which of their agencies are managing which channel. They just expect you to move seamlessly and consistently from channel to channel and device to device, whether that’s using paid, earned, or owned methods.


Via Mafalda Correia
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CoreBrand / Brand measurement, strategy and design / Who's defining your brand?

CoreBrand / Brand measurement, strategy and design / Who's defining your brand? | It's all about Reputation Management | Scoop.it
I'm more or less indifferent when it came to which department store I shopp at. Sometimes it depended on which store carries the item I want, sometimes it's simply about the price, and sometimes it just depends on where I found parking.
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The top 10 WordPress plugins to use in 2014

The top 10 WordPress plugins to use in 2014 | It's all about Reputation Management | Scoop.it

If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use – both for you and your visitors. This is one reason why WordPress plugins are so unbelievably awesome, because they seem like quick little cheats and hacks that take little-to-no time to learn, install, and use.

Here are top 10 WordPress Plugins you should consider using in 2014.

  


Via Kamal Bennani, heidi groshelle
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Olivier Milo's curator insight, May 1, 2014 5:32 PM

Some are already blockbusters, others are up and coming plugins.

 

Don't forget to share your thoughts in the comments section!

M. Philip Oliver's curator insight, May 2, 2014 4:37 PM

St. Pepe approves

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Top 15 Insights About Neuroplasticity, Emotions and Lifelong Learning

What does mod­ern brain and mind science have to offer to improve edu­ca­tion, health and qual­ity of life? Here you have some of the most pop­u­lar high­lights about neuroplasticity, emotion and cognition from my book The...

Via Anne Leong
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David Hain's curator insight, May 9, 2014 6:25 AM

Learn­ing is phys­i­cal -  the mod­i­fi­ca­tion, growth, and prun­ing of our neu­ronal net­works, through experience."

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How To Use PR To Sell Your Products - Forbes

How To Use PR To Sell Your Products - Forbes | It's all about Reputation Management | Scoop.it

Publicity is one of the most powerful forms of marketing. A brand without a face or voice lacks visibility, especially in a competitive marketplace.  We get decision fatigue: decisions as simple as what kind of toothbrush to buy can become daunting. Promoting your brand and product can be a challenge. 


Via Mafalda Correia
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Mafalda Correia's curator insight, April 1, 2014 11:49 AM

Great tips from  Elisette Carlson of SMACK! Media for how to best use publicity to sell your products.

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"The Periodic Table of Storytelling" Reveals the Elements of Telling ...

"The Periodic Table of Storytelling" Reveals the Elements of Telling ... | It's all about Reputation Management | Scoop.it

Dmitri Mendeleev might have designed the original periodic table – a graphic representation of all the basic building blocks of the universe – but artist James Harris has done something way cool with that template — the Periodic Table of Storytelling.

That’s right. Harris has taken all the tropes, archetypes and clichés found in movies (not to mention TV, comic books, literature, video and even professional wrestling) and synthesized them into an elegantly realized chart. Instead of grouping the elements by noble gases or metals, Harris has organized them by story elements — structure, plot devices, hero archetypes. Each element is linked to a vast wiki that gives definitions and examples. For instance, if you click on the element Chk, you’ll go to a page explaining the trope of Chekhov’s Gun. And if you click on Neo, you’ll go to the page for, of course, the Chosen One.


Via Mafalda Correia
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Mafalda Correia's curator insight, April 21, 2014 5:14 AM

The table every communication professional should have. Using these story elements in the corporate world will improve corporate stories and capture a larger audience.