Gwen Ifill Receives ANWC's 'Excellence In Journalism' Award Huffington Post In a room of about 125 people, Raddatz referred to herself as a "61-year-old grandmother, just like Gwen's target audience," while The New York Times' John Harwood called...
Any content marketer worth their salt has seen "Crap. The Content Marketing Deluge" - a slidedeck that serves as a call-to-arms for only producing quality content online and a condemnation of the alternative. What Velocity Partners may not have predicted, however, is a successful B2B content marketing strategy that relies solely on crap. The Movoto Real Estate blog seems to have cracked this code.
Recently, while preparing a formal report on cross-cultural communication for an advanced business writing program, my experiences with language and other cultures resurfaced. In a three-part series, I will present the contents of my report here along with personal insights from my career, a glimpse into the changed world of today’s Communicator. The topic of the report is Cross-Cultural Communication. First part focuses on the Highlights of Cross-Cultural Communication.
The Waves and Streams of Crisis Communication strategy+business (blog) Complaints about the media and communications are among the most common my colleagues and I hear from leaders when we study crises.
Journalism's failure is society's loss Arab News Some journalists do not discuss issues in depth and simply follow the line trotted out by officials and what is fashionably popular on the streets.
Reputation Mngmt's insight:
Yes., but journalism has now become commercial specially in South Asia and commercial journalism is just like cancer in society . Need to work on how to set things right and watch dog of watch dogs has to be above board on morality.
Mass Media's New Engagement Measuresblogs.hbr.org (blog)Joe argued that social network-fueled consumer brand advocacy will take businesses "to the next level." And that fueling, nurturing and, importantly, measuring engagement as a precursor to...
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role.
If only things were still this easy. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now.
Customers don’t care about your org chart, your P&L, or which of their agencies are managing which channel. They just expect you to move seamlessly and consistently from channel to channel and device to device, whether that’s using paid, earned, or owned methods.
I'm more or less indifferent when it came to which department store I shopp at. Sometimes it depended on which store carries the item I want, sometimes it's simply about the price, and sometimes it just depends on where I found parking.
If you’re running a WordPress-powered website or blog, then you’re always searching for a way to innovate and make your site easier to use – both for you and your visitors. This is one reason why WordPress plugins are so unbelievably awesome, because they seem like quick little cheats and hacks that take little-to-no time to learn, install, and use.
Here are top 10 WordPress Plugins you should consider using in 2014.
What does modern brain and mind science have to offer to improve education, health and quality of life? Here you have some of the most popular highlights about neuroplasticity, emotion and cognition from my book The...
Publicity is one of the most powerful forms of marketing. A brand without a face or voice lacks visibility, especially in a competitive marketplace. We get decision fatigue: decisions as simple as what kind of toothbrush to buy can become daunting. Promoting your brand and product can be a challenge.
Dmitri Mendeleev might have designed the original periodic table – a graphic representation of all the basic building blocks of the universe – but artist James Harris has done something way cool with that template — the Periodic Table of Storytelling.
That’s right. Harris has taken all the tropes, archetypes and clichés found in movies (not to mention TV, comic books, literature, video and even professional wrestling) and synthesized them into an elegantly realized chart. Instead of grouping the elements by noble gases or metals, Harris has organized them by story elements — structure, plot devices, hero archetypes. Each element is linked to a vast wiki that gives definitions and examples. For instance, if you click on the element Chk, you’ll go to a page explaining the trope of Chekhov’s Gun. And if you click on Neo, you’ll go to the page for, of course, the Chosen One.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.