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#TDThanksYou - Brand Loyalty!

TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. A thank you can change someone's day. #TDThan...

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Very good viral campaign!

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Eric_Determined / Eric Silverstein's curator insight, July 31, 2014 11:41 PM

As my previous post talks about #Loyalty, here is a viral @YouTube hit

 

If you are in Canada, where will you bank next?

 

Would you say #Advocate for life?

 

 

Ranjit Kovilinkal's curator insight, August 2, 2014 12:23 AM

Does ATM stand for Automated Teller Machine or Automated Thanks Machine!!!:-)

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The Hotel Smartphone App Will Control Room Service and Everything Else

The Hotel Smartphone App Will Control Room Service and Everything Else | It's a digital world | Scoop.it
Room service used to be a luxury for many hotel travelers, but as the technology generation has grown into travel, many are now looking for a faster and mo
Jean-Marie Grange's insight:

Already available at #marriott hotels

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Digital Trends for 2015 [Infographic]

Digital Trends for 2015 [Infographic] | It's a digital world | Scoop.it
Digital Trends for 2015 [Infographic] - infographic Digital Commerce
Jean-Marie Grange's insight:

My picks :

- Omnichannel personalization will become a reality in 2015

- 78% of companies are attempting to differenciate trhrough CX

- Only 11% of retailers are using geo-targeting signpost for mobile

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Rescooped by Jean-Marie Grange from Technology in Business Today
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Court tosses lawsuit that sought Gadget ban during Takeoff and Landing

Court tosses lawsuit that sought Gadget ban during Takeoff and Landing | It's a digital world | Scoop.it
Next time you absolutely need to be on the phone while your plane's landing or taking off, make sure to give a silent thanks to the United States Court of Appeals.

Via TechinBiz
Jean-Marie Grange's insight:

Should be permitted on every flight.

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Apple Watch And The Future Of App Design

Apple Watch And The Future Of App Design | It's a digital world | Scoop.it
The launch of the Apple Watch represents the latest proof point that we’re only going to have more devices to consider when designing mobile apps. Not only..
Jean-Marie Grange's insight:

"Designing for devices is no longer just about fitting content into different screen sizes. It’s about creating a coherent system that spans different devices and contexts of use."

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Passenger Terminal Today

Passenger Terminal Today | It's a digital world | Scoop.it
PassengerTerminalToday.com is a global daily news provider for airport operators, covering recruitment, tenders and the latest news and views of the passenger terminal industry on subjects including security, baggage handling, seating and information displays. The web site is continuously updated and includes video and audio interviews with leading figures from the airport world.
Jean-Marie Grange's insight:

Multichannel, personalization and the importance of context in the airport industry.

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Why You Don’t Need A Digital Strategy

Why You Don’t Need A Digital Strategy | It's a digital world | Scoop.it
Technology is not oil to lubricate; it’s oxygen to grow ideas and change business.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

"Digital transformation is not about a digital department, a mobile strategist won’tsave yourcompany.[...]. It’s a philosophy that all must adopt."

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Eric_Determined / Eric Silverstein's curator insight, April 24, 7:31 PM
Here are some great quotes from the article:"In 2015 it seems foolish to have a digital or mobile strategyyou just need a business strategy for the modern world."

"We shape our tools and then our tools shape us: a classic Marshall McLuhan quote that most perfectly explains the current business reality."


" The real power of electricity allowed factories to be arranged in totally different ways, to reduce staffing, work 24/7, make new things and, above all else, relocate from locations near fuel to areas near ports and population for workers."


"Technology is not oil to lubricate; it’s oxygen to grow ideas and change business. Modern businesses need to disrupt themselves at the very core, empowered by what new behavior and new technology make possible."


Share which quote was your favorite? 


At the end of the day, it starts and end with your customers.

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Nomophobia - Wikipedia, the free encyclopedia

Nomophobia - Wikipedia, the free encyclopedia

Nomophobia is the fear of being out of mobile phone contact. It is, however, arguable that the word ' phobia' is misused and that in the majority of cases it is only a normal anxiety.

Jean-Marie Grange's insight:

Do you suffer #nomophobia ?

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Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands

Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands | It's a digital world | Scoop.it
Jean-Marie Grange's insight:

Free whitepaper. 

"Online, personalization has been an opportunity. On mobile, it’s a necessity."

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Now Is the Time to Develop Your Mobile Strategy

Now Is the Time to Develop Your Mobile Strategy | It's a digital world | Scoop.it
Here are a few startling facts and predictions about mobile technology that should influence every business decision you make today.
Jean-Marie Grange's insight:

Yes, now is the time!

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Knowing Your Customers: The Art of Real-Time Personalization

Knowing Your Customers: The Art of Real-Time Personalization | It's a digital world | Scoop.it
If you want to improve the user experience - and your rankings - by creating the real-time personalization experience, follow these steps.
Jean-Marie Grange's insight:
6 Steps to Creating the Real-Time Personalization ExperienceIdentify in-depth buyer personasDevelop content that would appeal to each buyer personaUse a big data processing program to understand who the visitor is and what they wantBuild a site that responds to broad categories the visitor falls into (such as location or the channel they arrived from)Use machine learning to customize to the individualCustomization beyond the website
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How IT Can Change For the Digital Era and What Leaders Can Do About It

How IT Can Change For the Digital Era and What Leaders Can Do About It | It's a digital world | Scoop.it
I've recently come to believe that we're at a watershed moment in technology as it's applied to business. The aging, creaky model of centralized IT departments has been increasingly challenged by w...

Via Farid Mheir
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Gamification harnesses the power of games to motivate

Gamification harnesses the power of games to motivate | It's a digital world | Scoop.it
Gamification works because our responses to games are deeply hard-wired into our psychology. Game design techniques can activate our innate desires to recognize patterns, solve puzzles, master challenges, collaborate with others, and be in the drivers’ seat when experiencing the world around us. They can also create a safe space for experimentation and learning

Via Eric_Determined / Eric Silverstein, Michael Allenberg
Jean-Marie Grange's insight:

Gamification works!

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Arielle Monnerot-Dumaine's curator insight, April 2, 11:42 AM

Le jour porte conseil met au point de nouveaux jeux pour faciliter l'apprentissage, des jeux exigeants mais bienveillants !

Jonathan Wade's curator insight, April 14, 1:32 PM

So, can we use our tendencies and appeal them in order to make ourselves better?  If so, where are the ethical boundaries?

David W. Deeds's curator insight, April 19, 9:09 AM

¨We´re hardwired¨...I like that. ;)

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25 Game-Changing Hard trends that will Create Disruption and Opportunity

25 Game-Changing Hard trends that will Create Disruption and Opportunity | It's a digital world | Scoop.it
No matter what industry you’re in, your company can’t survive without technology.

Via TechinBiz
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The Great Customer Experience Divide: 4 Out Of 5 Consumers Declare Brands Don't Know Them as Individuals, IBM Study Finds

The Great Customer Experience Divide: 4 Out Of 5 Consumers Declare Brands Don't Know Them as Individuals, IBM Study Finds | It's a digital world | Scoop.it
Nearly Half have Changed Service Providers in the Last 12 Months IBM recently announced the results of a study that found a massive perception gap between how well businesses think they are marketing and the actual customer's experience. The U.S. study, developed by Econsultancy, found that almost 90 percent of marketers agree that personalizing the customer experience is critical to their success.
Jean-Marie Grange's insight:

81% of companies think they have a holistic view of their customers... but only 22% of customers say the retailer understand them as an individual... That is a huge gap!

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Gravity

Gravity | It's a digital world | Scoop.it
Personalizing the Internet.
Jean-Marie Grange's insight:

This company seems to know about #personalization - Anybody tried their services?

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Irresistible Customer Experience - Loyalty

Irresistible Customer Experience - Loyalty | It's a digital world | Scoop.it
Irresistible customer experience loyalty comes from consistency of caring not rigid procedures. DOs & Don'ts fr The People Skills Coach™ Leadership Teamwork

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

"Serve the customer not the metric. Serve the customer and you’ll meet the metric"

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Eric_Determined / Eric Silverstein's curator insight, May 11, 8:51 PM

Do's and Don'ts of Irresistible #Customer #Experience - #Loyalty


Kate Nasser shares clear points in her Irresistible Customer Experience series.


Is the key phrase: building #Relationship ?


Share your thoughts on the key points.

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Nomophobia? Can You Function Daily without Your Cell Phone?

Nomophobia? Can You Function Daily without Your Cell Phone? | It's a digital world | Scoop.it
Nomophobia is "the fear of being out of mobile phone contact". The term, an abbreviation for "no-mobile-phone phobia", was coined during a 2010 study by the UK Post Office who commissioned YouGov, ...
Jean-Marie Grange's insight:

Do you suffer Nomophobia?

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QR Code Shootout - What App is Fastest?

QR Code Shootout - What App is Fastest? | It's a digital world | Scoop.it

iQR code reader app


Via TechinBiz
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21 Awesome Facebook Facts and Statistics You Need To Check Out

21 Awesome Facebook Facts and Statistics You Need To Check Out | It's a digital world | Scoop.it
It is rumoured that Facebook was going to call the like button "awesome". But they didn't. Instead sanity prevailed. Here are Facebook facts that happened.
Jean-Marie Grange's insight:

Impressive!

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The Powerful Reach of a Happy Customer - #Infographic

The Powerful Reach of a Happy Customer - #Infographic | It's a digital world | Scoop.it
Between word of mouth and social media, the average customer will influence a whopping 42 other people for every positive experience he or she has with your company. That's according to one estimate from Ninja Metrics, creator of a social analytics platform. As a result of that huge social reach, your biggest fans' influence can contribute to as much as 20 to 40 percent of your total revenue.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

I like the concept of Social Whale... Do you see yourself as a whale?!? ;-)

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CIM Academy's curator insight, April 22, 6:28 AM

What it the effect of happy customers? This article suggests that the financial implications are huge.

Susan McLennan's curator insight, April 22, 10:54 AM

Happy customers drive sales. 

Tilo Sequeira's curator insight, April 28, 10:28 AM

Can you be an influencer without being an advocate of a brand? - An Infographic 

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5 Ways You’re Doing Mobile Wrong

5 Ways You’re Doing Mobile Wrong | It's a digital world | Scoop.it
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

If it's worth doing, it's worth doing well!

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Eric_Determined / Eric Silverstein's curator insight, April 17, 4:58 PM

In a #Mobile - First world, Michael highlights 5 key areas to address:


1) You're treating the mobile screen as just "another" screen

2) You're impeding people from doing what they want

3) You're selling, not adding value

4) You are focused on awareness and acquisition, but not on #loyalty

5) You've gone gaga over in-store beacons, but not about driving consumers to the store.


I would add one more point, make your #app #social. 


We are in the age of social, and social is all about having a conversation. By enabling social #engagement around your brand through #gamification like @SNAPCIOUS, you spark word of mouth. 


Do you agree that word of mouth , User Generated Content  #UGC delivers new user acquisition and drives sales opportunities?



carbguif's curator insight, April 19, 8:53 AM

Inscribete ya! www.congresocial.com/inscripcion.html

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Thinking Like An App Designer

Thinking Like An App Designer | It's a digital world | Scoop.it
Jean-Marie Grange's insight:

New way of thinking for designing apps.

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A Marketer's Guide To Going #Mobile - #Infographic

A Marketer's Guide To Going #Mobile - #Infographic | It's a digital world | Scoop.it
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Going mobile?

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Eric_Determined / Eric Silverstein's curator insight, April 13, 7:36 PM

"Over Notified and Under Valued - Marketers must create an #engaging, timely, and cross-channel strategy. To succeed in #mobile you need to respect your customers' time and offer them value."


Which #App have you recently turned off or deleted because they blasted you with numerous or irrelevant notifications?


"Marketers must build #trust and #loyalty across all channels, in order to create long-term, personal #relationships ."


Of your favorites Apps, what additional features would you like to see, which could help strengthen your loyalty with them?





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Nerdalize wants to heat homes for free with cloud servers

Nerdalize wants to heat homes for free with cloud servers | It's a digital world | Scoop.it
A Dutch startup offers a high-performance server that doubles as a radiator, using the excess heat generated from computing to heat homes.
Jean-Marie Grange's insight:

Companies are using a lot of energy to power their servers and cool down server rooms, this solution is just brilliant!

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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | It's a digital world | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.

Via Eric_Determined / Eric Silverstein, Michael Allenberg
Jean-Marie Grange's insight:

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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Eric_Determined / Eric Silverstein's curator insight, March 25, 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Nedko Aldev's curator insight, April 27, 6:04 AM

 

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