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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | It's a digital world | Scoop.it
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).

Via marketingIO
Jean-Marie Grange's insight:

All the actors and providers of new marketing technology

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Farid Mheir's curator insight, January 7, 2014 9:12 AM

No wonder CMOs and CIOs are fighting over the same turf and soon CMOs will outspend CIOs in their field...


Also see

  • Gartner Says Worldwide IT Spending to Reach $3.8 Trillion in 2013- not including what CMOs spend on tech http://sco.lt/4ip6vZ
  • Five Years From Now, CMOs Will Spend More on IT Than CIOs Do via @forbes @gartner http://sco.lt/94liLp
Abraham Geifman's curator insight, January 7, 2014 12:53 PM

Les comparto el mapa "acualizadísimo" del Marketing Digital para este 2014. Recomiendo revisarlo pues genera varias ideas de servicios digitales que podemos utilizar.

Ally Greer's curator insight, January 8, 2014 3:31 PM

Now that's a lot of marketing technology. Like @marketingIO, hopefully will have the time to dig deeper into this over the next few days, and looking forward to finding some awesome new tools and tech.

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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | It's a digital world | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein, Michael Allenberg
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Bérénice Poircuitte's curator insight, January 7, 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 12:12 AM
Very cool info graphic.
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Disruption As Usual: Embrace The Social Age To Become A More Effective Leader - Brand Quarterly

Disruption As Usual: Embrace The Social Age To Become A More Effective Leader - Brand Quarterly | It's a digital world | Scoop.it
Disruption.  Constant change.  Relentless innovation.  When was the last time you spent even an hour of your working day free from addressing these issues? This is not your father’s business environment. But is the role of the executive really so ...
Jean-Marie Grange's insight:

It's not about the technology, or the social platform, it's all about the people. If you want to survive in the disruption era, you have to change your leadership... 

You will find here 5 advises to do so.

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5 Things To Do When a #CIO Leads A #Digital Transformation

5 Things To Do When a #CIO Leads A #Digital Transformation | It's a digital world | Scoop.it
CIO Isaac Sacolick on 5 Things to keep in mind if you want to succeed as a leader of a digital transformation.

Via Farid Mheir
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What a CIO should think about in leading a Digital transformation

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Farid Mheir's curator insight, November 23, 2015 6:22 AM

Down to earth checklist for digital transformation that includes such things as allocating time to explore new solutions for business problems when your staff is focussed on their run-the-business activities.


Also I recommend the blog behind the article: http://blogs.starcio.com/

Russell R. Roberts, Jr.'s curator insight, November 26, 2015 2:57 PM

According to Isaac Sacolick, digital "transformation is a mindset." Sacolink says "it's about looking at business strategy through the lens of technical capabilities and how that changes how you are operating and generating resources."  Collaboration, cooperation, planning, leadership, and continuous education are key factors in surviving this new age of digital technology.  Sacolick adds that it's important to have a practical business mission that encourages "out of the box" thinking".  CEOs must believe in the concept and provide the tools necessary to help employees exceed expectations.  Aloha, Russ.

Dubestate Intl's curator insight, December 4, 2015 1:11 AM

Post free ads on worlds famous website www.dubestate.com and meet with new clients.

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Experiments with micropayments in Canada and the Netherlands

Experiments with micropayments in Canada and the Netherlands | It's a digital world | Scoop.it
As news publishers continue to explore ways to boost digital revenues that remain incommensurate to the golden days of print, interest in micropayment systems appears to be gathering speed.

Via Brian Steffens
Jean-Marie Grange's insight:

What is an experiment today will be massively used tomorrow!

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Digital Transformation: Separating Reality from the Hype - Pulse

Digital Transformation: Separating Reality from the Hype - Pulse | It's a digital world | Scoop.it
Digital transformation is a term that has clearly taken its place in the current business lexicon. But what does it really mean? Does it represent th

Via Discerning Digital
Jean-Marie Grange's insight:

What makes digital transformation?

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The Winnipeg Free Press is launching a paywall that lets readers pay by the article

The Winnipeg Free Press is launching a paywall that lets readers pay by the article | It's a digital world | Scoop.it
Are you one of those who's argued an "iTunes for news" model could rebuild newspapers' business model? Look to Canada for a paper that's going to give it a go.
Jean-Marie Grange's insight:
The idea of paying the news by article is promising but it has to be generalized to many different newspapers, because today people are not reading only one newspaper, they want to be able to follow any link on their Facebook or Twitter feed and read the article they are interested in...
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How to Make Money Blogging

How to Make Money Blogging | It's a digital world | Scoop.it
If I got a dollar for every time someone asked me how I make money blogging, I'd be SO rich! hahaI've blogged on and off for a while but was first introduced to blogging as a career 3 years ago. It's not a completely new world to me, but I'm still learning as I go every day.Before I get…
Jean-Marie Grange's insight:

This article clearly answers the question... I would have been ready to pay 5cents to read it... Why isn't it part of the business model? 

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MasterCard's Gonna Let you Pay with your Face

MasterCard's Gonna Let you Pay with your Face | It's a digital world | Scoop.it
Do you like your face? Then you’re going to love MasterCard’s new ID Check security system. The experimental feature uses your camera’s front-facing camera and facial recognition technology so that you can pay with your face. MasterCard thinks millenials will love it.

Via TechinBiz
Jean-Marie Grange's insight:

Just a gadget?!?

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massimo facchinetti's curator insight, July 3, 2015 7:50 AM

Is this content too?

SageRave of Get Custom Content's curator insight, July 3, 2015 12:28 PM

But will it work after the weekly Botox injection?

Apptimate's curator insight, July 10, 2015 2:53 AM

Biometrics is coming fast. The reason being that everyone now carries the sensors and advanced processing units in their pockets, readily available in their smartphones. Facial recognition with the front camera is a given since you already have your face in front of the phone while performing the transaction. But how easy will it be to spoof? Will it be enough to hold a photograph in front of the camera? Most probably not. Interesting to follow this development.

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Reinventing Business Marketing with Gamification

Reinventing Business Marketing with Gamification | It's a digital world | Scoop.it
The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

The more gamification there is out there, the better you need to be at doing it...

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Eric_Determined / Eric Silverstein's curator insight, June 29, 2015 1:40 AM

"Gamification is all about engagement" - it's not just about the loyalty program, make it fun for your customers to engage, do you agree?


Share your latest #mobile #gamification #experience with your favorite brand.


@SNAPCIOUS we developed a visual gamification platform for brands to elevate their existing mobile offering, empowering and rewarding customers for each #social #engagement across 10 social and messaging networks.



nshet's curator insight, June 29, 2015 9:07 AM

Gamification will be a Game Changer!

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Mark Zuckerberg, Let Me Pay for Facebook

Mark Zuckerberg, Let Me Pay for Facebook | It's a digital world | Scoop.it
“Free” social networking sites cost more than we think.
Jean-Marie Grange's insight:

Privacy is not the real issue, here, but I agree that content and online services being free is not a good model. We're going to ear a lot about micro-payment in the near future...

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Start small: In search of the minimum viable product

Start small: In search of the minimum viable product | It's a digital world | Scoop.it
If you’re starting out with an idea and nothing built yet, your first goal should be to prove the product you want to build solves a problem. “‘Make something people want.’ That’s the fundamental problem. If you die, it’s probably […]
Jean-Marie Grange's insight:

The MVP concept is very important in building a new product.

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Un monde numérique 2015 05 24 - YouTube

Quelques chiffres et références qui montrent à quel point nous sommes avancés dans une ère numérique...
Jean-Marie Grange's insight:

Pour ceux qui doutent encore que nous ayons déjà sauté à pieds joints dans une ère numérique.

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The Hotel Smartphone App Will Control Room Service and Everything Else

The Hotel Smartphone App Will Control Room Service and Everything Else | It's a digital world | Scoop.it
Room service used to be a luxury for many hotel travelers, but as the technology generation has grown into travel, many are now looking for a faster and mo
Jean-Marie Grange's insight:

Already available at #marriott hotels

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How the payments industry is being disrupted

How the payments industry is being disrupted | It's a digital world | Scoop.it
While we expect the payments industry to keep growing at a healthy rate, powerful disruptive forces will begin to reshape the global landscape. A McKinsey & Company article.
Jean-Marie Grange's insight:

It is now pretty obvious that the banking and payment industries are going to change drastically in the next few years...

Startups are going to put a tremendous pressure on traditional players, and new technologies will spread very fast!

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These CEOs 'Get' Digital Disruption

These CEOs 'Get' Digital Disruption | It's a digital world | Scoop.it
Quotes from Digitally Minded CEOs
Jean-Marie Grange's insight:

It's not all CEOs that really get what Digital Disruption means to their company. These quotes show that some CEOs know what they are talking about...

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Two Digital Transformation Time Bombs: what happens when you do "shadow IT"

Two Digital Transformation Time Bombs: what happens when you do "shadow IT" | It's a digital world | Scoop.it
Adjectives like “swashbuckling” and “romantic” rarely if ever apply to enterprise technology, so the fact that “rogue” IT is now a Thing should give one pause. Errol Flynn swooping down from a yardarm, disarming smile on his too-handsome face? Hardly the image you’d expect bringing your iPhone to work would elicit. Yet rogues there be,…

Via Farid Mheir
Jean-Marie Grange's insight:

SOA is a good foundation for digital transformation, but you need to get your CDO work with your CIO... If you have a CDO!

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Farid Mheir's curator insight, November 8, 2015 10:40 PM

An interesting look at what happens when people think shadow IT is good and they can manage to work without addressing the real issues of legacy systems and data integration.

delmy's curator insight, November 14, 2015 9:32 AM

# sceuned15


Pierre-Luc Bisaillon's curator insight, November 14, 2015 11:18 PM

Don't attempt to brush Shadow IT under the carpet: #1, there *will always be* legacy systems and #2, there is *no shortcut* ("Sure, God created the world in 7 days, but he didn't have to deal with any legacy...").

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Digital transformation: seven important steps for retailers | Econsultancy

Digital transformation: seven important steps for retailers | Econsultancy | It's a digital world | Scoop.it
A new study reveals that 64% of Western European retailers are currently undergoing a formal digital transformation effort.
Jean-Marie Grange's insight:

Digital transformation for retailers.

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Don’t stop here, go unlimited! Micropayment for the News industry

Don’t stop here, go unlimited! Micropayment for the News industry | It's a digital world | Scoop.it
I was browsing my Facebook wall this morning and an article shared by a trusted friend got my attention, I clicked the l…
Jean-Marie Grange's insight:

Subscribing to a service is not going unlimited, it is getting limited to the content of one provider, when readers want access to any article that might interest them!

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Explore Startup Timelines

Curious about starting and growing a startup? Learn about most innovative startups that changed the world by exploring startup timelines
Jean-Marie Grange's insight:
Timeline of famous startups.
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Why digital transformation is so difficult to achieve

Why digital transformation is so difficult to achieve | It's a digital world | Scoop.it
Concept of minimum viable product can really help scale the digital business, and speed and flexibility matter above all else

Via Andy Thompson, Michael Allenberg
Jean-Marie Grange's insight:

Changing the way a company is doing business is not that easy...

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Mobile is eating the world: It Changes Everything via @a16z

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …

Via Farid Mheir
Jean-Marie Grange's insight:

Mobile is getting in every hand!

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Farid Mheir's curator insight, June 28, 2015 4:30 PM

Great data to support the rise of mobile and the need to support mobile devices.


WHY THIS IS IMPORTANT

Businesses must not only transform to become digital they must also consider mobile devices and services first to match what their customers are doing (and where they are living they digital lives).

Fred Hagerman's curator insight, June 30, 2015 8:09 AM

Great slides from Andreessen Horowitz on Mobile's impact.

Eric Morineau's curator insight, July 5, 2015 7:31 AM

ajouter votre perspicacité ...

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Why Social Media Listening Is Key To Your Marketing Strategy

Why Social Media Listening Is Key To Your Marketing Strategy | It's a digital world | Scoop.it
The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences…

Via Eric_Determined / Eric Silverstein
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Social Media Demographics for Marketers | Sprout Social

Social Media Demographics for Marketers | Sprout Social | It's a digital world | Scoop.it
Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.
Jean-Marie Grange's insight:

Social media : all the metrics...

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Customer Experience Needs Vision - Smarter With Gartner

Customer Experience Needs Vision - Smarter With Gartner | It's a digital world | Scoop.it
The challenge for organizations is to provide a customer experience that matches expectations in every channel and keeps customers coming back.
Jean-Marie Grange's insight:

Digital strategy and customer experience do need a strong vision!

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Thinking Like An App Designer

Thinking Like An App Designer | It's a digital world | Scoop.it
There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often me…
Jean-Marie Grange's insight:

Designing apps requires a new way of thinking...

 

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