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Social Media Marketing Trends for 2014 | Social Media Today

Social Media Marketing Trends for 2014 | Social Media Today | It's a digital world | Scoop.it
Here's my take on 5 social media marketing trends for 2014.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Twitter ahead of Facebook 

Snapchat : Not sure...

Google+ : Still trying to catch up

Collaborative (airbnb) : That is obvious!

Video : Instagram is making it easier for everyone

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Debra Walker's curator insight, November 11, 2013 11:47 AM

Bravo to this Canadian blogger (first clue was referring to "American Thanksgiving".  Only us Canadians do that...) for identifying SM trends for 2014 that are spot on from my perspective.  From declines in FB "engagement" to increases in Twitter, to the expansion go Google+, ... Looking forward to all that 2014 brings... Such exciting times we are in.

Eric_Determined / Eric Silverstein's comment, November 11, 2013 9:17 PM
Thanks Jean-Marie and Debra for your additional input, 2014 will certainly be exciting!
Eric_Determined / Eric Silverstein's comment, February 22, 2014 6:00 PM
Hi Julia, thanks for sharing Igor Shoifot's approach.
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Context is Customer Determined

Context is Customer Determined | It's a digital world | Scoop.it
Retailers need to understand “context” when merchandising to customers. Context is customer determined. and it's the customer's meaning that matters.
Jean-Marie Grange's insight:

Relevance = TLC...

The relevance of a message is based on customer's Time, Location and Context.

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Everyone is 'going digital,' but just what does that mean? | ZDNet

Everyone is 'going digital,' but just what does that mean? | ZDNet | It's a digital world | Scoop.it
It seems that everywhere we go, CTOs and CIOs are talking about "digital," but exactly what does "digital" mean?
Jean-Marie Grange's insight:

Good question...Is it everything that is not Analog? Is Social, Mobile, Analytics, and Cloud a good definition for Digital? For me, it's not just technology, it is also about Human-centric user experience and omni-channel expériences.

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Wi-Fi Aware: Discover the World Nearby. (English) - YouTube

Wi-Fi Aware is an exciting new capability of Wi-Fi which enables power-efficient discovery of nearby information and services before making a connection. Wi-...
Jean-Marie Grange's insight:

#WifiAware seems to be a cheaper alternative to #Beacon technologies

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Mobile Passport App - The App for US customs and immigration

Mobile Passport App - The App for US customs and immigration | It's a digital world | Scoop.it
Skip the line with the Mobile Passport App and use the Mobile Passport Control express lane. Download the Free Mobile Passport App!
Jean-Marie Grange's insight:

Skip the form filling hassle when entering in the US. Only in Atlanta and for US and Canadian citizens for now, but this is a very promising app!  

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LoyaltyLensFinancialServices.pdf

Jean-Marie Grange's insight:

Infographics on #Loyalty in the #Banking industry, by #AIMIA

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The Next Era: Engagement #Marketing

The Next Era: Engagement #Marketing | It's a digital world | Scoop.it
In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In addition to surveying thousands of marketers--we had in-depth conversations with a varied field of marketing experts. From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, we gathered rich insights about the future of marketing. What follows is a great dialogue we had with Seth Godin.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 10, 2014 10:55 PM

Seth Godin says to forget #ROI!


It's about relationship building and delivering the right engagement across all channels.


As you personalize your #customer #experience, you are creating brand stories worth sharing.


You are building loyalty and nurturing advocacy, each have a direct impact to your bottomline.


Do you agree with Seth's views on how Marketing has changed and where we are heading?

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My phone in Paris

My phone in Paris | It's a digital world | Scoop.it
Jean-Marie Grange's insight:

Rent a smart phone when you travel to Paris. The concept is simple but very attractive when you experienced the crazy prices charged by operators for data roaming. What is interesting is that the traditionnal telecom companies "agreement" is being pressured by initiatives like this one. Indeed,, what is the rational behind the fact that you have unlimited data access with your mobile plan in your home country, and you have to pay 1$ per Meg when you travel to Europe (or the other way around) ? There is none! it's just an "agreement" between mobile companies : I charge you crazy prices to use my network and you do the same, and in the end we take a lot of money out of travellers' wallet!

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How Mobility is Transforming Cities into Smart Cities Worldwide

How Mobility is Transforming Cities into Smart Cities Worldwide | It's a digital world | Scoop.it
Transforming Cities into Smart Cities Worldwide
How Cities around the World are taking advantage of Mobility
In the Internet of Everything (IoE), to change the way they interact with their inhabitan
Jean-Marie Grange's insight:

Lots of opportunities in getting the cities smarter !

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Travel Ratings - Studies - Articles | J.D. Power

Travel Ratings - Studies - Articles | J.D. Power | It's a digital world | Scoop.it
J.D. Power and Associates ratings are your guide to finding the highest ranked in J.D. Power consumer surveys.
Jean-Marie Grange's insight:

Travel companies ratings by #JDPower : Measured #Customer satisfaction

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G2 Crowd Announces Fall 2014 Rankings of the Best Marketing Automation platforms - G2 Crowd

G2 Crowd Announces Fall 2014 Rankings of the Best Marketing Automation platforms - G2 Crowd | It's a digital world | Scoop.it

► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via iNeoMarketing
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iNeoMarketing's curator insight, November 20, 2014 6:44 PM

Click through for details. G2 Crowd: the Yelp or TripAdvisor for the MarTech world.

Farid Mheir's curator insight, November 22, 2014 10:42 AM

Useful insights.

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Rapport Philippe Lemoine - La Nouvelle Grammaire Du Succès - La Tranformation de l'Économie Française

Rapport Philippe Lemoine - La Nouvelle Grammaire Du Succès - La Tranformation de l'Économie Française
Jean-Marie Grange's insight:

Will the French government follow those 180 recommendations for a digital transformation of the French economy?

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Rescooped by Jean-Marie Grange from Actualité de l'E-COMMERCE et du M-COMMERCE
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Canada : l'e-commerce en hausse de 12,3% jusqu'en 2019

Canada : l'e-commerce en hausse de 12,3% jusqu'en 2019 | It's a digital world | Scoop.it

Via Made In Ecommerce
Jean-Marie Grange's insight:

Bonne progression...

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Cross-Channel Design: A Primer | Humanising Technology Blog

Cross-Channel Design: A Primer | Humanising Technology Blog | It's a digital world | Scoop.it
Jean-Marie Grange's insight:

Good explanation of what is Cross-Channel. I think it is very important to see your interactions with your customers this way, if you want to offer a great User Experience.

Simon Norris explains that Cross-Channel isn't new, it's just that "digital technology has allowed us to blend our experiences together more closely with more connections and therefore allowing us to respond and/or act more quickly, synchronously and ubiquitously."

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e-Commerce Trends from 2014 to 2015

e-Commerce sales worldwide will reach $1.7 trillion in 2015. The World's Leading E-Commerce Companies, Capital Market, E-Commerce startups to watch, Omnichan…

Via Farid Mheir
Jean-Marie Grange's insight:

Very comprehensive data and references about futur trends of e-commerce in 2015. 

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Farid Mheir's curator insight, January 14, 9:51 AM

very good overview of ecommerce trends for the coming year.

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Meeting #Mobile #Marketing Challenges with #Gaming Strategy

Meeting #Mobile #Marketing Challenges with #Gaming Strategy | It's a digital world | Scoop.it

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

#Gamification can help #DigitalMarketing

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Eric_Determined / Eric Silverstein's curator insight, January 13, 2:28 PM

"Mobile gaming’s success really boils down to solving for:


1) Interest

2) Motivation

3) Action


This should sound familiar to marketers, as there is common ground between gaming objectives and marketing objectives, including:


1) Identifying potential consumers and converting them to engaged consumers
2) Prioritizing engaged consumers based on behavioral traits
3)  Investing in converting high-target, engaged consumers into paying customers"


Like Danny above, @Snapcious is focused on delivering continuous #mobile engagement, while leveraging the power of visual #social sharing.


It's about strengthening your #customer #relationships and keeping your #loyal community engaged, which drives #sales and new customer acquisition opportunities. Do you agree?

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ShareThis TravelStudy-2014

Online consumer sharing behavior around travel related content.
Jean-Marie Grange's insight:

Traveling is a very #social activity!

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No middleman is safe in the digital economy

No middleman is safe in the digital economy | It's a digital world | Scoop.it
Internet transactions require independent verification, and consumers need help deciphering the financial options available to them.
Jean-Marie Grange's insight:

Very true... Mr Tapscott

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4 Strategies to Keep Customers Coming Back

4 Strategies to Keep Customers Coming Back | It's a digital world | Scoop.it
A social-media complaint can cost a company millions and a review shape a restaurant's fortune. Find out ways that consumer feedback can shape product decisions.
Jean-Marie Grange's insight:

Personalization, customization, gamification... These are obviously the major trends in customer relationship

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Rewards and Loyalty Programs with Gamification - 10 Benefits

Rewards and Loyalty Programs with Gamification - 10 Benefits | It's a digital world | Scoop.it
Providers and partners alike are being better engaged with customer engagement programs like loyalty/rewards programs. NEWS ALERT- click here for special offer    Here are a few of the many be...
Jean-Marie Grange's insight:

I like the idea of changing the company focus "from silo to solo"...  from centralized monarchial management (silo) to individually customized customer (solo)

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How Will the 5G Network Change the World?

How Will the 5G Network Change the World? | It's a digital world | Scoop.it

Via TechinBiz
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Russell R. Roberts, Jr.'s curator insight, December 2, 2014 11:40 PM

According to Professor Rahim Tafazolli of the University of Surrey, "5G will be a dramatic overhaul and harmonization of the radio spectrum", which will lead to interconnected smart cities, "remote surgery, driverless cars, and 'the internet of things.'"  The International Telecommunications Union (ITU) is urging nations to reallocate their frequency plans to accommodate the wider bandwidth signals required for 5G data transmission.  Once the bands are "harmonized", mass production of 5G equipment can begin. In the days ahead, your favorite radio and television stations may occupy a different frequency band that current equipment is unable to receive.  Changes are coming.  Aloha, Russ.

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Passenger IT Trends Survey 2014 | SITA.aero

Passenger IT Trends Survey 2014 | SITA.aero | It's a digital world | Scoop.it
Is travel better with technology?Today's passengers are tech-savvy and laden with mobile devices. But what do they really think about technology in travel?The 2014 Passenger IT Trends Survey, co-sponsored by Air Transport World and SITA, looks at the role and impact of IT on the passenger experience.
Jean-Marie Grange's insight:

SITA Survey shows that 97% of the passengers travel with their own device (Smartphone 81%, Tablet 43%, Laptop 43%)

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Gartner CIO Insight

Jean-Marie Grange's insight:

We are entering in the third era of Enterprise IT : the era of Digitalization

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Play More, Work Better: Gamification in Enterprises

Play More, Work Better: Gamification in Enterprises | It's a digital world | Scoop.it
According to a recent report, 87 percent employees worldwide are not actively engaged in the workflow. Companies that do strive to attain greater staff member
Jean-Marie Grange's insight:

I'm convinced that a good gamification program can improve engagement in the workspace.

The article does not mention www.officevibe.com, a good example of gamification of work.

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Infographic - Data Never Sleeps 2.0 | Domo

Infographic - Data Never Sleeps 2.0 | Domo | It's a digital world | Scoop.it
Check out Domo's latest infographic - Data Never Sleeps 2.0
Jean-Marie Grange's insight:

A lot is happening out there... every minute !

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