It's a digital world
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Getting Digital Marketing Right- is it time to transfer budgets from #tv to #digital? via @capgemini

Why digital media matters Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media


Via Farid Mheir
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Farid Mheir's curator insight, October 17, 2013 2:16 PM

I find interesting how Capgemini has placed digital marketing in opposition to traditional marketing. Implicit to this infographics is the need for CMOs to question where they spend their marketing budget. It may be time to start and transfer some of the traditional budgets from traditional (print, tv, etc.) into digital, in order to 

  1. reach customers where they are (they are leaving tv and print for online)
  2. gather new analytics to measure what works and what does not (try to do that with print or tv)
  3. adapt the content to personalize it (very difficult or expensive to do in traditional)
Jean-Marie Grange's comment, October 18, 2013 9:31 AM
"Are we there, yet ?!?"<br>"Are we there, yet ?!?"
Farid Mheir's comment, October 18, 2013 7:23 PM
@jean-marie grange: I don't see many being there but many that are thinking about it... ;-)
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Deloitte’s Retail Trends 2017

Deloitte’s Retail Trends 2017 | It's a digital world | Scoop.it

Accelerating change Added to the perfect storm of cost pressures, rising inflation and slowing wage growth could impact consumer confidence and therefore dampen demand. Retailers will also have to contend with ongoing disruption from the next wave of digital technologies and will need to prioritise investment in the technologies that will really add value for…


Via Fred Zimny, Michael Allenberg
Jean-Marie Grange's insight:
Retail trends for 2017, as seen by Deloitte
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Beyond Bitcoin: 4 surprising uses for Blockchain

Beyond Bitcoin: 4 surprising uses for Blockchain | It's a digital world | Scoop.it
Blockchain, the technology originally designed to run Bitcoin, could be used to make the world a better place. Here's how.
Via TechinBiz
Jean-Marie Grange's insight:
Useful applications of Blockchain technology. I think the music industry has a very good opportunity to better distribute revenues using Blockchain
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wavhorseback's comment, January 9, 5:05 AM
Good
rodrick rajive lal's curator insight, January 10, 4:17 AM
Think of it, Blockchain and Bitcoins might be the next big thing after demonetization of hard currency and the building up of a cashless economy!
 
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How to Create an Enterprise UX Strategy :: UXmatters

How to Create an Enterprise UX Strategy :: UXmatters | It's a digital world | Scoop.it
Web magazine about user experience matters, providing insights and inspiration for the user experience community
Jean-Marie Grange's insight:
Whatever it is, you should have a UX Strategy, because the global experience of your customers is a key differentiator to your competition. 
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Here’s The Thing With Your Paywall — Micropayment as an alternative to Ad Blockers ?

Here’s The Thing With Your Paywall — Micropayment as an alternative to Ad Blockers ? | It's a digital world | Scoop.it
So, I was clicking on a link posted by a trusted professional contact and was looking forward to read that article on Wired that would tell me how Ad Blockers are making money (probably on my back)…
Jean-Marie Grange's insight:
Article I wrote on medium about the war between online publishers and ad blockers...and the alternative the publishers are not offering, yet!
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8 Pitfalls of Digital Transformation - Smart Insights Digital Marketing Advice

8 Pitfalls of Digital Transformation - Smart Insights Digital Marketing Advice | It's a digital world | Scoop.it
Avoid these mistakes to prevent digital transformation failure There's no doubt that Digital Transformation initiatives have been a major trend in 2016 whi. Marketing topic(s):Manage Digital Transformation. Advice by Expert commentator.
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What is IT's role in digital transformation?

What is IT's role in digital transformation? | It's a digital world | Scoop.it
Digital technology is revolutionising business but the role that IT departments play in digital transformation is not clear.

Via Farid Mheir
Jean-Marie Grange's insight:
OK, this study is sponsored by SAP, so it is IT centric, but it is intersting to read that collaboration between all the departments (IT and non-IT) is seen as a key success factor in digital initiatives. Very true, but not always easy to implement...
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Farid Mheir's curator insight, October 23, 2016 9:25 PM

A survey of 812 senior executives continues to show that companies expect IT and the CIO to drive the digital transformation but that IT department are not ready or equipped to lead the way. Been like that for a long time. Sad.

Robert McKenzie's curator insight, October 28, 2016 10:24 PM
The 'theme' of who should lead and who should coordinate is becoming a common challenge. This plays out in big data and analytics , innovation, digital transformation and is really an issue of coordination and governance
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The New Digital Enterprise - 5 Domains

The New Digital Enterprise - 5 Domains | It's a digital world | Scoop.it
Gartner: Digital Business Depends On Core IT, IoT, AI The infrastructure for the new digital enterprise rests on 5 domains. At th

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:
Feedback from the latest Gartner Symposium, Digital business infrastructure should rest on 5 domains :
- Traditional core IT systems -- which run and scale operations
- Customer experience -- engaging with the customer
- The Internet of Things -- which senses and acts in the physical world 
- Intelligence -- that analyzes, learns, and decides 
- An ecosystem foundation -- that interacts with other organizations
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Eric_Determined / Eric Silverstein's curator insight, October 23, 2016 8:45 PM

Digital is changing civilization, Gartner shares 5 key areas:

 

  • Traditional core IT systems -- which run and scale operations
  • Customer experience -- engaging with the customer
  • The Internet of Things -- which senses and acts in the physical world
  • Intelligence -- that analyzes, learns, and decides
  • An ecosystem foundation -- that interacts with other organizations

 

Are you recognizing these changes for your business?

 

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How to Build a Culture of Collaboration

How to Build a Culture of Collaboration | It's a digital world | Scoop.it
It’s the dream isn’t it? Everyone working together in perfect harmony, achieving a collaborative network that positively affects productivity. Like every good dream it is possible. With some planning and vision you can soon have your team working together as one! So what exactly is the formula to achieving a culture of collaboration? Although every company has a slightly different take on this, the businesses who achieve success also share some common ground. Building a culture of collaboration
Jean-Marie Grange's insight:
A company with no culture of collaboration cannot work as a team. The top management has to lead the way and show the example by demonstrating transparency and sharing...
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The Elements of Value Pyramid

The Elements of Value Pyramid | It's a digital world | Scoop.it
The Elements of Value Eric Almquist John Senior Nicolas Bloch When customers evaluate a product or service, they weigh it

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:
Do you know what Value you are bringing to your customers? Could you do more?...
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Eric_Determined / Eric Silverstein's curator insight, October 10, 2016 3:18 AM

The 30 elements of Value, set in 4 key categories:

 

1. Functional

2. Emotional

3. Life changing

4. Social impact

 

Do you know what your customers value?

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Where Is Current Research on Blockchain Technology?—A Systematic Review

Where Is Current Research on Blockchain Technology?—A Systematic Review | It's a digital world | Scoop.it
Blockchain is a decentralized transaction and data management technology developed first for Bitcoin cryptocurrency. The interest in Blockchain technology has been increasing since the idea was coined in 2008. The reason for the interest in Blockchain is its central attributes that provide security, anonymity and data integrity without any third party organization in control of the transactions, and therefore it creates interesting research areas, especially from the perspective of technical challenges and limitations. In this research, we have conducted a systematic mapping study with the goal of collecting all relevant research on Blockchain technology. Our objective is to understand the current research topics, challenges and future directions regarding Blockchain technology from the technical perspective. We have extracted 41 primary papers from scientific databases. The results show that focus in over 80% of the papers is on Bitcoin system and less than 20% deals with other Blockchain applications including e.g. smart contracts and licensing. The majority of research is focusing on revealing and improving limitations of Blockchain from privacy and security perspectives, but many of the proposed solutions lack concrete evaluation on their effectiveness. Many other Blockchain scalability related challenges including throughput and latency have been left unstudied. On the basis of this study, recommendations on future research directions are provided for researchers.
Jean-Marie Grange's insight:
Blockchain technology has a great potential of development, but it is also facing some challenges. This in-deapth research list all those challenges.
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36 indispensably useful social media tools for your business

36 indispensably useful social media tools for your business | It's a digital world | Scoop.it
Jean-Marie Grange's insight:
All the tools for social media management
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How Mobile Has Redefined the Consumer Decision Journey for Shoppers

How Mobile Has Redefined the Consumer Decision Journey for Shoppers | It's a digital world | Scoop.it
A shopper's smartphone is now their go-to assistant and advisor. Here are the consumer trends shaping retail and why they matter.
Jean-Marie Grange's insight:
Hard to ignore mobile anymore... especially if you have something to sell
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Videos that describe Spotify engineering culture #mustWatch

Videos that describe Spotify engineering culture #mustWatch | It's a digital world | Scoop.it
Here's part 1 of short animated video describing our engineering culture (here's part 2). This is a journey in progress, not a journey completed, and there's a lot of variation from squad to squad. So the stuff in the video isn't all true for all squads all the time, but it appears to be mostly true…

Via Farid Mheir
Jean-Marie Grange's insight:
Very smart way to organize work at Spotify
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Farid Mheir's curator insight, May 7, 2016 1:30 PM

Amazing two 15 min videos describing the engineering culture and organization of teams at spotify. In a nutshell they give team full autonomy to deliver products all the way to production, thus eliminating the possible excuses that one can have for not being able to reach their targets. AMAZING structure and video. Must watch.

 

And this does not apply only to startups. Established companies should consider re-organizing their teams based on the agile principles that spotify puts forwards. The projects that I see failing or suffering from delays and bloat in large companies I see around would be in much better shape if they implemented similar structures....

Phil Walter's curator insight, May 11, 2016 4:25 AM

If you wan to know where our Digital Team aspires to be and is heading then watch this video from Spotify

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15 Surprising Stats That Will Define Retail in 2017

15 Surprising Stats That Will Define Retail in 2017 | It's a digital world | Scoop.it
2017 is fast approaching, and it's bringing a massive sea of change in the retail industry. These stats will tell you what trends you should be paying attention to in the new year.
Jean-Marie Grange's insight:
Omni-channel great personalized experience is the key to retail in 2017
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Renewing Medium’s focus

Renewing Medium’s focus | It's a digital world | Scoop.it
I’ll start with the hard part: As of today, we are reducing our team by about one third — eliminating 50 jobs, mostly in sales, support, and other business functions. We are also changing our…
Jean-Marie Grange's insight:
Medium is going away from the advertisement business model, I'm curious to see with what new business model they are going to come up with...
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Why #AdBlockers May be as Bad as the #Ads they are blocking: they need to make $$ using ads+tracking

Why #AdBlockers May be as Bad as the #Ads they are blocking: they need to make $$ using ads+tracking | It's a digital world | Scoop.it
For publishers and advertisers, Internet ad blockers are a scourge. But the blockers also have to pay the bills.

Via Farid Mheir
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Imrana Rana's comment, December 19, 2016 10:27 PM
http://serialkeypro.com/vuescan-professional-edition-9-3-07-key/
Jean-Marie Grange's comment, December 20, 2016 1:12 PM
Maybe one solution would be for content publishers to offer the choice of paying a fair amount for ad-free content... http://sco.lt/7CrAVl
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Mobile is eating the world

As we pass 2.5bn smartphones on earth and head towards 5bn, and mobile
moves from creation to deployment, the questions change. What's the state
of the smartphone, machine learning and 'GAFA', and what can we build as we
stand on the shoulders of giants?
Jean-Marie Grange's insight:
It is obvious now that Mobile is eating the world, 60% of the time spent online in the US is on mobile applications! 
This presentation also shows that AI is coming very strong too. I like the explanation of AI with the dog photos, it is now more a question of data than rules...
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2016 Study by @Deloitte @MIT says internal issues are biggest roadblocks to #digital #transformation

2016 Study by @Deloitte @MIT says internal issues are biggest roadblocks to #digital #transformation | It's a digital world | Scoop.it
Explore interactive charts from the 2016 MIT SMR/Deloitte Digital Business Study and find out how companies are aligning their people, processes, and culture to achieve long-term digital success. Personalized the data to see how your organization measures up.

Via Farid Mheir
Jean-Marie Grange's insight:
You need to align your people and your culture, because the main roadblock to digital transformation is internal!
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El Monóculo's curator insight, November 6, 2016 7:00 AM

Follow the links for a detailed report on this study.

 

WHY IS THIS IMPORTANT

People don't want to change. I see this every day with technology projects. Digital transformation is not different.

Abel Linares's curator insight, November 6, 2016 2:05 PM
2016 #Digital #Business Study by MIT Sloan & Deloitte.

70% Say their organization needs a new or different talent base to compete in the digital economy.

Only 51% leaders and 44% employees have knowledge and ability to lead digital strategy.

Digitally maturing companies embrace digital strategies that are
clear, integrated into the broader company strategy, and forward looking.
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20 #eCommerce Platforms to Start an Online Store

20 #eCommerce Platforms to Start an Online Store | It's a digital world | Scoop.it

There's a wide market for eCommerce apps, just as there are for almost any other popular software category. Some are simple tools for selling individual products; others are focused on enterprises with large sales volumes and warehouses of inventory.


Via Farid Mheir
Jean-Marie Grange's insight:
If you want to start selling online...
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Farid Mheir's curator insight, October 23, 2016 8:54 PM

A great reference if you are in the market to build your own eCommerce solution.

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Digital Transformation Review n° 9: The Digital Strategy Imperative : Steady Long-Term Vision, Nimble Execution | Capgemini Consulting Worldwide

Digital Transformation Review n° 9: The Digital Strategy Imperative : Steady Long-Term Vision, Nimble Execution | Capgemini Consulting Worldwide | It's a digital world | Scoop.it

Via Farid Mheir
Jean-Marie Grange's insight:
Very good examples of digital transformation in some industries. The platform strategy developed by Visa could be very successful... if they really open it to developpers. 
There is also a list of 15 startups showing good potential at the end of the document...
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Farid Mheir's curator insight, October 9, 2016 7:21 PM

Always interesting reading on digital transformation by Capgemini which has been at the forefront of defining digital transformation. Read this one, then flip through old ones...

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Understanding the Lifecycle of Service Experiences

Understanding the Lifecycle of Service Experiences | It's a digital world | Scoop.it
What makes up a service experience, and how can the “service experience lifecycle” help us design better experiences?
Jean-Marie Grange's insight:
Every stage of the experience is important and needs to be carefuly designed
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How Dropbox securely stores your passwords: an inside look at top-tier cloud protection

How Dropbox securely stores your passwords: an inside look at top-tier cloud protection | It's a digital world | Scoop.it

In this post, we want to share more details of our current password storage mechanism and our reasoning behind it. Our password storage scheme relies on three different layers of cryptographic protections, as the figure below illustrates. For ease of elucidation, in the figure and below we omit any mention of binary encoding (base64).


Via Farid Mheir
Jean-Marie Grange's insight:
Cloud security is a serious business! This article shows how Dropbox does it.
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Farid Mheir's curator insight, September 27, 2016 9:40 PM

Very technical summary from dropbox of their password encryption algorithm.

WHY THIS IS IMPORTANT

I expect all cloud service providers to treat my information as confidential, starting with my passwords. With the care and attention that dropbox protects its password, you can see how top tier cloud providers - Google, Microsoft, Apple, Facebook - will most often be more secure than anything you can do, even if you are a fairly large corporation. Trust cloud services as they are probably more secure than whatever your internal IT can provide. It is their bread and butter and their reputation - and ultimately their whole business - relies on it.

Parfait Pouliotte's curator insight, October 11, 2016 7:24 AM

Sweet.

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Five Best Password Managers @lifehacker

Five Best Password Managers @lifehacker | It's a digital world | Scoop.it

A while ago, all it took to be a great password manager was to keep your passwords in an encrypted vault. Now the best password managers give you the option to sync or keep them local only, change web passwords with a click, log in to sites for you, and more. This week, we're looking at five of the best options.


Via Farid Mheir
Jean-Marie Grange's insight:
Very useful tools!
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Farid Mheir's curator insight, September 10, 2016 12:00 AM

Whichever you select, use a password manager. Do it now.

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Quebec province defines a #digital #strategy

Quebec province defines a #digital #strategy | It's a digital world | Scoop.it

Le numérique doit dorénavant imprégner toutes nos actions de développement dans les domaines de l'économie, de la culture, de l'éducation, de la santé et des services publics, pour ne nommer que ceux-là. Il englobe tous les aspects de la société et les mandats de tous les ministères.

Les citoyens de plusieurs pays, régions et villes à travers le monde se sont déjà mobilisés pour définir leur avenir à l'ère numérique. Nous, les Québécoises et les Québécois, devons aussi saisir l'occasion de nous donner une vision de la société et de l'économie numérique que nous souhaitons.

 


Via Farid Mheir
Jean-Marie Grange's insight:
Condensé de bonnes intensions... Reste à voir ce qui en résulter de concret.
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How blockchains could change the world - not just banking

How blockchains could change the world - not just banking | It's a digital world | Scoop.it
Ignore Bitcoin’s challenges. In this interview, Don Tapscott explains why blockchains, the technology underpinning the cryptocurrency, have the potential to revolutionize the world economy.

Via Farid Mheir
Jean-Marie Grange's insight:
The question is not if Blockchain will change the world, but how fast it is going to happen?
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Farid Mheir's curator insight, May 9, 2016 9:48 PM

Amazing interview about the potential of blockchain technology to revolutionize business, not just banking but all industries.