Is travel better with technology?Today's passengers are tech-savvy and laden with mobile devices. But what do they really think about technology in travel?The 2014 Passenger IT Trends Survey, co-sponsored by Air Transport World and SITA, looks at the role and impact of IT on the passenger experience.
Jean-Marie Grange's insight:
SITA Survey shows that 97% of the passengers travel with their own device (Smartphone 81%, Tablet 43%, Laptop 43%)
Most people are familiar with the way that hotel and airline pricing models work, in that during times of higher travel the costs increase due to demand. This is one type of variable payment model, known as time-based pricing, which has been successfully used for years. But with so much success in the travel industry, why hasn’t this variable pricing model been applied to other industries like technology? The answer is that is has, but you may have not even noticed it because it is used in a number of different ways. Dropbox is known for their leading edge pricing models that have propelled their success, but are these variable pricing models the new norm for technology companies?
Dynamic pricing will also follow the personalization trend... In the digital world, when you know your customer, what usage he is doing of your service (like the Dropbox example) what he has bought in the past, and at what price, you can tailor a personalized offer and price that will be appealing.
In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In addition to surveying thousands of marketers--we had in-depth conversations with a varied field of marketing experts. From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, we gathered rich insights about the future of marketing. What follows is a great dialogue we had with Seth Godin.
Rent a smart phone when you travel to Paris. The concept is simple but very attractive when you experienced the crazy prices charged by operators for data roaming. What is interesting is that the traditionnal telecom companies "agreement" is being pressured by initiatives like this one. Indeed,, what is the rational behind the fact that you have unlimited data access with your mobile plan in your home country, and you have to pay 1$ per Meg when you travel to Europe (or the other way around) ? There is none! it's just an "agreement" between mobile companies : I charge you crazy prices to use my network and you do the same, and in the end we take a lot of money out of travellers' wallet!