It's a digital world
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Mapping a Mobile App User's Journey

Mapping a Mobile App User's Journey | It's a digital world | Scoop.it
Mobile - Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

Via Eric_Determined / Eric Silverstein, Michael Allenberg
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Bérénice Poircuitte's curator insight, January 7, 2016 3:08 AM

How are you engaging your users, and rewarding their social activities to drive new mobile app downloads?


"Remember, the biggest ROI is not about how sleek your app is, it is about how you engage with the user"

elearning at eCampus ULg's curator insight, January 10, 2016 5:05 AM

Nice mapping on Mobile usage

Cotton's curator insight, January 16, 2016 12:12 AM
Very cool info graphic.
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Why Social Media Listening Is Key To Your Marketing Strategy

Why Social Media Listening Is Key To Your Marketing Strategy | It's a digital world | Scoop.it
The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences…

Via Eric_Determined / Eric Silverstein
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The Powerful Reach of a Happy Customer - #Infographic

The Powerful Reach of a Happy Customer - #Infographic | It's a digital world | Scoop.it
Between word of mouth and social media, the average customer will influence a whopping 42 other people for every positive experience he or she has with your company. That's according to one estimate from Ninja Metrics, creator of a social analytics platform. As a result of that huge social reach, your biggest fans' influence can contribute to as much as 20 to 40 percent of your total revenue.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

I like the concept of Social Whale... Do you see yourself as a whale?!? ;-)

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CIM Academy's curator insight, April 22, 2015 6:28 AM

What it the effect of happy customers? This article suggests that the financial implications are huge.

Susan McLennan's curator insight, April 22, 2015 10:54 AM

Happy customers drive sales. 

Tilo Sequeira's curator insight, April 28, 2015 10:28 AM

Can you be an influencer without being an advocate of a brand? - An Infographic 

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A Marketer's Guide To Going #Mobile - #Infographic

A Marketer's Guide To Going #Mobile - #Infographic | It's a digital world | Scoop.it
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Going mobile?

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Eric_Determined / Eric Silverstein's curator insight, April 13, 2015 7:36 PM

"Over Notified and Under Valued - Marketers must create an #engaging, timely, and cross-channel strategy. To succeed in #mobile you need to respect your customers' time and offer them value."


Which #App have you recently turned off or deleted because they blasted you with numerous or irrelevant notifications?


"Marketers must build #trust and #loyalty across all channels, in order to create long-term, personal #relationships ."


Of your favorites Apps, what additional features would you like to see, which could help strengthen your loyalty with them?





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5 #Mobile #Customer #Experience Lessons From 2015 @SXSW

5 #Mobile #Customer #Experience Lessons From 2015 @SXSW | It's a digital world | Scoop.it
Mobile was the main topic of SXSW: here are 5 mobile customer experience lessons we can take away from this 2015 edition.

Via Eric_Determined / Eric Silverstein, Michael Allenberg
Jean-Marie Grange's insight:

"If you don’t establish your online and mobile presence, someone else will do it for you. At your peril."

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Eric_Determined / Eric Silverstein's curator insight, March 25, 2015 3:25 PM

Key takeaways @SXSW - #Mobile #Customer #Experience


1. ENGAGE IS THE CHALLENGE


2.  HELP - SHARE - DO


3. OPTIMIZATION EVERYWHERE


4. QUALITY OF EXPERIENCE


5. INBOUND MOBILE FIRST


Great insight shared by team at @Neosperience


Do you agree that your company should adopt a Mobile First strategy?

CIM Academy's curator insight, March 30, 2015 5:49 AM

Improving the customer experience of mobile marketing is important and this article highlights some important lessons.

Nedko Aldev's curator insight, April 27, 2015 6:04 AM

 

724
Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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#Digital, #Social & #Mobile in 2015

We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infograph…

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

#Digital, #Social and #Mobile in 2015. All the markets, all the figures...

The world is becoming more and more connected every day!

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Eric_Determined / Eric Silverstein's curator insight, January 23, 2015 1:51 AM

There is no denying it, the world is becoming ever more connected.


The question is not whether you need to be #social and #mobile, it's how do you intend to capitalize utilizing all channels available.


You need to offer the right #engagement across all your #customer #touchpoints, delivering value throughout your customer #journey.


Where do you see your greatest opportunity in 2015: #Digital, Social or Mobile?

Bharat Employment's curator insight, January 24, 2015 7:25 AM

www.bharatemployment.com

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The Next Era: Engagement #Marketing

The Next Era: Engagement #Marketing | It's a digital world | Scoop.it
In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In addition to surveying thousands of marketers--we had in-depth conversations with a varied field of marketing experts. From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, we gathered rich insights about the future of marketing. What follows is a great dialogue we had with Seth Godin.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 10, 2014 10:55 PM

Seth Godin says to forget #ROI!


It's about relationship building and delivering the right engagement across all channels.


As you personalize your #customer #experience, you are creating brand stories worth sharing.


You are building loyalty and nurturing advocacy, each have a direct impact to your bottomline.


Do you agree with Seth's views on how Marketing has changed and where we are heading?

veronique aboghe's curator insight, February 18, 2015 7:50 PM

 “Your call is very important to us, but due to unusually heavy call volume, we don’t have anyone to answer your call”, and they put you on hold for ten minutes. Then the person who answers the phone is measured on how fast they get you to hang up.

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How Technology & #Data is changing the Marketing game ask @IBM @Accenture @Deloitte

How Technology & #Data is changing the Marketing game ask @IBM @Accenture @Deloitte | It's a digital world | Scoop.it
Big Blue is spending big to build up its marketing consulting business.International Business Machines Corp. will announce on Thursday that it is investing $100 million into a recently formed division IBM Interactive Experience.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

IBM has understood that #bigdata is not only a technological infrastructure, but also a marketing opportunity... But will marketers be willing to work with IBM?...

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Eric_Determined / Eric Silverstein's curator insight, March 31, 2014 2:21 AM

Technology is not only impacting the way consumers behave, but provides new entry points into established industries.


With #Data playing a critical role in better understanding your customers, that same Data is now accessible to other major players, and in the case of IBM, Accenture Deloitte and others, they too can leverage their infrastructure for the benefit of major brands.


How do you see it playing out? Can traditional ad agencies remain, or will need to consolidate or partner with key digital agencies that have a data analytical infrastructure?

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10 Key #CustExp #CRM trends @Forrester

10 Key #CustExp #CRM trends @Forrester | It's a digital world | Scoop.it
I'm moving into covering the greater CRM space, yet still retaining a deep focus on customer service technologies. Now-retired analyst extraordinaire, William Band and I put together our top trends for CRM in 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 24, 2014 12:30 AM

Top 10 trends shared by Forrester Research:


Trend 1: Companies Strive To Be Experience Driven.

Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective.

Trend 3: More Organizations Will Become Digital Disruptors

Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly

Trend 5: Big Data Will Turn Into Customer Insight. 

Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle.  

Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue.

Trend 8: More Companies Will Aspire To Become Agile Enterprises. 

Trend 9: Marketing Leaders Will Put Customer Insights To Use. 

Trend 10: Enterprise Will Support Employees To Embrace New Technologies.


Kate and William hit the key points that most organizations need to focus on. 


Which trend above do you see having the biggest impact for your organization and customers?


Share your thoughts on the trends listed.

Rescooped by Jean-Marie Grange from Digital Transformation of Businesses
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Web Marketing ROI chart present unified view of online activities that should be leveraged via @kayak

Web Marketing ROI chart present unified view of online activities that should be leveraged via @kayak | It's a digital world | Scoop.it
Online marketing activities and their related ROI CHART.

Via Farid Mheir
Jean-Marie Grange's insight:

List of online activities and their potential return.

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Farid Mheir's curator insight, October 22, 2013 9:48 PM

Good summary of online marketing activities and their possible return

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Reinventing Business Marketing with Gamification

Reinventing Business Marketing with Gamification | It's a digital world | Scoop.it
The business world is always ringing with buzzwords. One of the most buzzed about at the moment is gamification, game-based marketing to create brand awareness and drive user engagement.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

The more gamification there is out there, the better you need to be at doing it...

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Eric_Determined / Eric Silverstein's curator insight, June 29, 2015 1:40 AM

"Gamification is all about engagement" - it's not just about the loyalty program, make it fun for your customers to engage, do you agree?


Share your latest #mobile #gamification #experience with your favorite brand.


@SNAPCIOUS we developed a visual gamification platform for brands to elevate their existing mobile offering, empowering and rewarding customers for each #social #engagement across 10 social and messaging networks.



nshet's curator insight, June 29, 2015 9:07 AM

Gamification will be a Game Changer!

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Irresistible Customer Experience - Loyalty

Irresistible Customer Experience - Loyalty | It's a digital world | Scoop.it
Irresistible customer experience loyalty comes from consistency of caring not rigid procedures. DOs & Don'ts fr The People Skills Coach™ Leadership Teamwork

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

"Serve the customer not the metric. Serve the customer and you’ll meet the metric"

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Eric_Determined / Eric Silverstein's curator insight, May 11, 2015 8:51 PM

Do's and Don'ts of Irresistible #Customer #Experience - #Loyalty


Kate Nasser shares clear points in her Irresistible Customer Experience series.


Is the key phrase: building #Relationship ?


Share your thoughts on the key points.

Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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5 Ways You’re Doing Mobile Wrong

5 Ways You’re Doing Mobile Wrong | It's a digital world | Scoop.it
For consumers, it’s basically a mobile-first world. And as more and more money and activity moves into the mobile advertising ecosystem, marketers must move

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

If it's worth doing, it's worth doing well!

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Eric_Determined / Eric Silverstein's curator insight, April 17, 2015 4:58 PM

In a #Mobile - First world, Michael highlights 5 key areas to address:


1) You're treating the mobile screen as just "another" screen

2) You're impeding people from doing what they want

3) You're selling, not adding value

4) You are focused on awareness and acquisition, but not on #loyalty

5) You've gone gaga over in-store beacons, but not about driving consumers to the store.


I would add one more point, make your #app #social. 


We are in the age of social, and social is all about having a conversation. By enabling social #engagement around your brand through #gamification like @SNAPCIOUS, you spark word of mouth. 


Do you agree that word of mouth , User Generated Content  #UGC delivers new user acquisition and drives sales opportunities?



carbguif's curator insight, April 19, 2015 8:53 AM

Inscribete ya! www.congresocial.com/inscripcion.html

Rescooped by Jean-Marie Grange from Expertiential Design
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Gamification harnesses the power of games to motivate

Gamification harnesses the power of games to motivate | It's a digital world | Scoop.it
Gamification works because our responses to games are deeply hard-wired into our psychology. Game design techniques can activate our innate desires to recognize patterns, solve puzzles, master challenges, collaborate with others, and be in the drivers’ seat when experiencing the world around us. They can also create a safe space for experimentation and learning

Via Eric_Determined / Eric Silverstein, Michael Allenberg
Jean-Marie Grange's insight:

Gamification works!

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Jonathan Wade's curator insight, April 14, 2015 1:32 PM

So, can we use our tendencies and appeal them in order to make ourselves better?  If so, where are the ethical boundaries?

David W. Deeds's curator insight, April 19, 2015 9:09 AM

¨We´re hardwired¨...I like that. ;)

Alfonso Gonzalez's curator insight, August 6, 2015 4:48 PM

With every company looking for better ways to engage their employees and their customers, don't forget to make it fun too, do you agree?

 

Kevin Werbach @Wharton shares great insight from his #gamification study & book.

 

We added #social #engagement @SNAPCIOUS , in order to add a critical component to game success.

Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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Consumers demand experiential rewards from loyalty programs

Consumers demand experiential rewards from loyalty programs | It's a digital world | Scoop.it
Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Offering discounts is not the best way to build #engagement

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Eric_Determined / Eric Silverstein's curator insight, March 2, 2015 3:12 AM

Study by @JWT_Worldwide, “72% of #Millennials would rather spend money on #experiences than products”  #Social #media can be a useful activation marketing tool with members posting their once in a lifetime experience of these events.  Experiential #marketing appeals to consumers because it touches their passions in life.   


Which loyalty program are you most active in?


Share your thoughts.

Michelle Batt's curator insight, March 2, 2015 8:24 AM

Need to consider "Experience currency" to drive Loyalty. This refers to Loyalty Programs, but it's really about Loyalty overall.

Darcy Bevelacqua's curator insight, March 4, 2015 7:38 PM

More consusmers are looking for something unique from the companies they love. They like connecting with others in a social setting and having access to unique content and events that others don't. Make your customers feel special and invent in getting to know them through special events. 

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Meeting #Mobile #Marketing Challenges with #Gaming Strategy

Meeting #Mobile #Marketing Challenges with #Gaming Strategy | It's a digital world | Scoop.it

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

#Gamification can help #DigitalMarketing

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Eric_Determined / Eric Silverstein's curator insight, January 13, 2015 2:28 PM

"Mobile gaming’s success really boils down to solving for:


1) Interest

2) Motivation

3) Action


This should sound familiar to marketers, as there is common ground between gaming objectives and marketing objectives, including:


1) Identifying potential consumers and converting them to engaged consumers
2) Prioritizing engaged consumers based on behavioral traits
3)  Investing in converting high-target, engaged consumers into paying customers"


Like Danny above, @Snapcious is focused on delivering continuous #mobile engagement, while leveraging the power of visual #social sharing.


It's about strengthening your #customer #relationships and keeping your #loyal community engaged, which drives #sales and new customer acquisition opportunities. Do you agree?

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#TDThanksYou - Brand Loyalty!

TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. A thank you can change someone's day. #TDThan...

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Very good viral campaign!

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Eric_Determined / Eric Silverstein's curator insight, July 31, 2014 11:41 PM

As my previous post talks about #Loyalty, here is a viral @YouTube hit

 

If you are in Canada, where will you bank next?

 

Would you say #Advocate for life?

 

 

Ranjit Kovilinkal's curator insight, August 2, 2014 12:23 AM

Does ATM stand for Automated Teller Machine or Automated Thanks Machine!!!:-)

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#SXSW 2014: 5 Takeaways!

#SXSW 2014: 5 Takeaways! | It's a digital world | Scoop.it
Marketing Strategy - Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

My favorite is the first one, about "content shock," the phrase Mark Schaefer uses to describe what will happen when the unstoppable force of content marketing meets the immovable object of limited consumer attention...

 

 

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Eric_Determined / Eric Silverstein's curator insight, March 19, 2014 2:20 AM

Engaging experiences, leadership advice, crowd funding and focus on Content Marketing.


Great quote from Mark Schaefer: To keep and grow your audience as the noise rises, remember to get your content RITE:


- Relevant

- Interesting

- Timely

- Entertaining

Share your thoughts on key takeaways from #SXSW
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The Importance of Providing a Great #Customer Service - #Infographic

The Importance of Providing a Great #Customer Service - #Infographic | It's a digital world | Scoop.it
Check out our new infographic “The importance of providing a great customer experience" to understand what constitutes good customer experience, how providing good customer experience can help you to retain your customers and increase...

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Customer service is very important. Here is why...

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Eric_Determined / Eric Silverstein's curator insight, January 16, 2014 3:16 PM

Valuable statistics and trends that remind all companies what really matters.


With companies focused on new business, don't forget that it costs 7 times more to attract a new customer than to retain an existing customer!


Of the top elements that generate a great customer experience, any surprises in the data shared?


Which statistic do you value the most within this infographic?

JC Hubac's curator insight, January 17, 2014 10:02 AM

Interesting..

To a new CRM??

Rescooped by Jean-Marie Grange from Digital Transformation of Businesses
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Getting Digital Marketing Right- is it time to transfer budgets from #tv to #digital? via @capgemini

Why digital media matters Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media


Via Farid Mheir
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Farid Mheir's curator insight, October 17, 2013 2:16 PM

I find interesting how Capgemini has placed digital marketing in opposition to traditional marketing. Implicit to this infographics is the need for CMOs to question where they spend their marketing budget. It may be time to start and transfer some of the traditional budgets from traditional (print, tv, etc.) into digital, in order to 

  1. reach customers where they are (they are leaving tv and print for online)
  2. gather new analytics to measure what works and what does not (try to do that with print or tv)
  3. adapt the content to personalize it (very difficult or expensive to do in traditional)
Jean-Marie Grange's comment, October 18, 2013 9:31 AM
"Are we there, yet ?!?"<br>"Are we there, yet ?!?"
Farid Mheir's comment, October 18, 2013 7:23 PM
@jean-marie grange: I don't see many being there but many that are thinking about it... ;-)