Between word of mouth and social media, the average customer will influence a whopping 42 other people for every positive experience he or she has with your company. That's according to one estimate from Ninja Metrics, creator of a social analytics platform. As a result of that huge social reach, your biggest fans' influence can contribute to as much as 20 to 40 percent of your total revenue.
How can marketers effectively market on mobile devices? Because mobile devices are very personal—44% of cellphone owners sleep with their phones next to their bed so they don't miss a message, call, or update—marketers need to be thoughtful about how they deliver marketing messages. Check out our infographic for more:
In an effort to try and map out the future, Marketo and The Economist have teamed up to offer some insights and advice by talking with some of the best marketing minds out there. In addition to surveying thousands of marketers--we had in-depth conversations with a varied field of marketing experts. From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, we gathered rich insights about the future of marketing. What follows is a great dialogue we had with Seth Godin.
Big Blue is spending big to build up its marketing consulting business.International Business Machines Corp. will announce on Thursday that it is investing $100 million into a recently formed division IBM Interactive Experience.
I'm moving into covering the greater CRM space, yet still retaining a deep focus on customer service technologies. Now-retired analyst extraordinaire, William Band and I put together our top trends for CRM in 2014.
Gamification works because our responses to games are deeply hard-wired into our psychology. Game design techniques can activate our innate desires to recognize patterns, solve puzzles, master challenges, collaborate with others, and be in the drivers’ seat when experiencing the world around us. They can also create a safe space for experimentation and learning
My favorite is the first one, about "content shock," the phrase Mark Schaefer uses to describe what will happen when the unstoppable force of content marketing meets the immovable object of limited consumer attention...
Check out our new infographic “The importance of providing a great customer experience" to understand what constitutes good customer experience, how providing good customer experience can help you to retain your customers and increase...
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