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Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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#TDThanksYou - Brand Loyalty!

TD turns ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. A thank you can change someone's day. #TDThan...

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Very good viral campaign!

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Eric_Determined / Eric Silverstein's curator insight, July 31, 11:41 PM

As my previous post talks about #Loyalty, here is a viral @YouTube hit

 

If you are in Canada, where will you bank next?

 

Would you say #Advocate for life?

 

 

Ranjit Kovilinkal's curator insight, August 2, 12:23 AM

Does ATM stand for Automated Teller Machine or Automated Thanks Machine!!!:-)

Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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#SXSW 2014: 5 Takeaways!

#SXSW 2014: 5 Takeaways! | It's a digital world | Scoop.it
Marketing Strategy - Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

My favorite is the first one, about "content shock," the phrase Mark Schaefer uses to describe what will happen when the unstoppable force of content marketing meets the immovable object of limited consumer attention...

 

 

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Eric_Determined / Eric Silverstein's curator insight, March 19, 2:20 AM

Engaging experiences, leadership advice, crowd funding and focus on Content Marketing.


Great quote from Mark Schaefer: To keep and grow your audience as the noise rises, remember to get your content RITE:


- Relevant

- Interesting

- Timely

- Entertaining

Share your thoughts on key takeaways from #SXSW
Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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The Importance of Providing a Great #Customer Service - #Infographic

The Importance of Providing a Great #Customer Service - #Infographic | It's a digital world | Scoop.it
Check out our new infographic “The importance of providing a great customer experience" to understand what constitutes good customer experience, how providing good customer experience can help you to retain your customers and increase...

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

Customer service is very important. Here is why...

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Eric_Determined / Eric Silverstein's curator insight, January 16, 3:16 PM

Valuable statistics and trends that remind all companies what really matters.


With companies focused on new business, don't forget that it costs 7 times more to attract a new customer than to retain an existing customer!


Of the top elements that generate a great customer experience, any surprises in the data shared?


Which statistic do you value the most within this infographic?

JC Hubac's curator insight, January 17, 10:02 AM

Interesting..

To a new CRM??

Rescooped by Jean-Marie Grange from Digital Transformation of Businesses
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Getting Digital Marketing Right- is it time to transfer budgets from #tv to #digital? via @capgemini

Why digital media matters Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media


Via Farid Mheir
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Farid Mheir's curator insight, October 17, 2013 2:16 PM

I find interesting how Capgemini has placed digital marketing in opposition to traditional marketing. Implicit to this infographics is the need for CMOs to question where they spend their marketing budget. It may be time to start and transfer some of the traditional budgets from traditional (print, tv, etc.) into digital, in order to 

  1. reach customers where they are (they are leaving tv and print for online)
  2. gather new analytics to measure what works and what does not (try to do that with print or tv)
  3. adapt the content to personalize it (very difficult or expensive to do in traditional)
Jean-Marie Grange's comment, October 18, 2013 9:31 AM
"Are we there, yet ?!?"<br>"Are we there, yet ?!?"
Farid Mheir's comment, October 18, 2013 7:23 PM
@jean-marie grange: I don't see many being there but many that are thinking about it... ;-)
Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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How Technology & #Data is changing the Marketing game ask @IBM @Accenture @Deloitte

How Technology & #Data is changing the Marketing game ask @IBM @Accenture @Deloitte | It's a digital world | Scoop.it
Big Blue is spending big to build up its marketing consulting business.International Business Machines Corp. will announce on Thursday that it is investing $100 million into a recently formed division IBM Interactive Experience.

Via Eric_Determined / Eric Silverstein
Jean-Marie Grange's insight:

IBM has understood that #bigdata is not only a technological infrastructure, but also a marketing opportunity... But will marketers be willing to work with IBM?...

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Eric_Determined / Eric Silverstein's curator insight, March 31, 2:21 AM

Technology is not only impacting the way consumers behave, but provides new entry points into established industries.


With #Data playing a critical role in better understanding your customers, that same Data is now accessible to other major players, and in the case of IBM, Accenture Deloitte and others, they too can leverage their infrastructure for the benefit of major brands.


How do you see it playing out? Can traditional ad agencies remain, or will need to consolidate or partner with key digital agencies that have a data analytical infrastructure?

Rescooped by Jean-Marie Grange from New Customer - Passenger Experience
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10 Key #CustExp #CRM trends @Forrester

10 Key #CustExp #CRM trends @Forrester | It's a digital world | Scoop.it
I'm moving into covering the greater CRM space, yet still retaining a deep focus on customer service technologies. Now-retired analyst extraordinaire, William Band and I put together our top trends for CRM in 2014.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, February 24, 12:30 AM

Top 10 trends shared by Forrester Research:


Trend 1: Companies Strive To Be Experience Driven.

Trend 2: Enterprises Will Embrace Tools That Create An Outside-In Perspective.

Trend 3: More Organizations Will Become Digital Disruptors

Trend 4: The Mobile Mind Shift Will Force CRM To Evolve Quickly

Trend 5: Big Data Will Turn Into Customer Insight. 

Trend 6: Social Will Connect At All Stages Of The Customer Life Cycle.  

Trend 7: Rapid Adoption Of CRM SaaS Solutions Will Continue.

Trend 8: More Companies Will Aspire To Become Agile Enterprises. 

Trend 9: Marketing Leaders Will Put Customer Insights To Use. 

Trend 10: Enterprise Will Support Employees To Embrace New Technologies.


Kate and William hit the key points that most organizations need to focus on. 


Which trend above do you see having the biggest impact for your organization and customers?


Share your thoughts on the trends listed.

Rescooped by Jean-Marie Grange from Digital Transformation of Businesses
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Web Marketing ROI chart present unified view of online activities that should be leveraged via @kayak

Web Marketing ROI chart present unified view of online activities that should be leveraged via @kayak | It's a digital world | Scoop.it
Online marketing activities and their related ROI CHART.

Via Farid Mheir
Jean-Marie Grange's insight:

List of online activities and their potential return.

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Farid Mheir's curator insight, October 22, 2013 9:48 PM

Good summary of online marketing activities and their possible return