THERE’S ONE THING just about every company has in common right now. Without even necessarily meaning to, they have in some way become the proprietor of a new kind of wealth. I’m referring of course to their customers’ data. But the flipside to acquiring that data is your customers now hold you to certain expectations: namely, that you’re taking steps to safeguard their privacy.
So, let me put it simply: No matter what market you’re in, no matter what service you provide or product you sell… from right now until the end of time, you’re in the privacy game. Welcome.