Le Marketing
182 views | +0 today
Follow
Le Marketing
Digital Marketing, IT News, Social Media, Food for Thought
Curated by Alain Danan
Your new post is loading...
Your new post is loading...
Scooped by Alain Danan
Scoop.it!

E-commerce : 6 tendances de Rakuten pour 2014

E-commerce : 6 tendances de Rakuten pour 2014 | Le Marketing | Scoop.it
Alors que les ventes mondiales du e-commerce devraient atteindre 1 400 milliards de dollars en 2014 selon…
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

MediasSociaux.fr - Toute l'actualité des plateformes sociales (blogs, wikis, réseaux sociaux, microblog…) et du Social Business (marketing + CRM + commerce)

MediasSociaux.fr - Toute l'actualité des plateformes sociales (blogs, wikis, réseaux sociaux, microblog…) et du Social Business (marketing + CRM + commerce) | Le Marketing | Scoop.it
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

'The Internet Of Things' And 'Connected Life' Devices Will Change Everything About The Global Consumer Economy

'The Internet Of Things' And 'Connected Life' Devices Will Change Everything About The Global Consumer Economy | Le Marketing | Scoop.it
'The Internet Of Things' will change everything.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Gary Vaynerchuk: Don't Pay to Promote Content ... Until It's Already Working

Gary Vaynerchuk: Don't Pay to Promote Content ... Until It's Already Working | Le Marketing | Scoop.it
The best use of your marketing dollars is amplifying only those social media messages that are organically connecting with customers.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

How to use social media monitoring to generate viable leads

How to use social media monitoring to generate viable leads | Le Marketing | Scoop.it
There are numerous advantages for businesses in using social media monitoring tools, most of which are regularly discussed. But one of the benefits that is quite often overlooked is lead generation.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North A...

B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a d
more...
No comment yet.
Rescooped by Alain Danan from Marketing Insights
Scoop.it!

Why LinkedIn should be your first port of call for B2B marketing - The Guardian

Why LinkedIn should be your first port of call for B2B marketing - The Guardian | Le Marketing | Scoop.it
“ The Guardian Why LinkedIn should be your first port of call for B2B marketing The Guardian LinkedIn is popular among businesses wanting to use social media for B2B marketing, but it comes low down the list of platforms that brands consider for...”
Via Jean-Baptiste Dézard
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Affinity Data: Measuring Marketing Effectiveness Without Keywords

Affinity Data: Measuring Marketing Effectiveness Without Keywords | Le Marketing | Scoop.it
Google's keyword data is disappearing into "not provided." But no matter: Affinity data is here to take its place and it may prove to be far more useful than keywords. Learn more about how to measu...
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

The New Mobile Advertising Ecosystem Explained

The New Mobile Advertising Ecosystem Explained | Le Marketing | Scoop.it
The new mobile advertising ecosystem explained. A map and explainer of the mobile ad industry.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

La startup du jour : LM3LABS développe des produits basés sur la vision

La startup du jour : LM3LABS développe des produits basés sur la vision | Le Marketing | Scoop.it
Certaines de ses technologies sont commercialisées en marque blanche par de grands groupes comme Panasonic Frenchweb vous…
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Facebook : l’art de poster au bon moment (infographie)

Facebook : l’art de poster au bon moment (infographie) | Le Marketing | Scoop.it
Facebook est devenu une arme de marketing massive. Encore faut-il savoir publier aux heures correspondantes. La preuve en images.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

En 2014, le marketing digital, c’est déjà du passé.

En 2014, le marketing digital, c’est déjà du passé. | Le Marketing | Scoop.it
Dès l’année prochaine, une loi interdira la juxtaposition des mots « marketing » et…
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Salesforce unveils Salesforce1, a new CRM platform to help companies shift focus to customers

Salesforce unveils Salesforce1, a new CRM platform to help companies shift focus to customers | Le Marketing | Scoop.it
The advancement of technology has enabled companies to become better connected with the global marketplace. However, it also places them in the unenviable position of trying to keep ...
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Don't Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title

Don't Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title | Le Marketing | Scoop.it
Top execs are suggesting that the "marketing" moniker should be scrapped entirely as CMOs take on greater responsibilities.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

4 Observations About The New Face Of Marketing

4 Observations About The New Face Of Marketing | Le Marketing | Scoop.it
Meet the Poogle, the new marketer A recent study by Google and CEB’s Marketing Leadership Council tested the common assumption that while consumers’ purchasing decisions are driven by emotions, business purchasing is driven by calculations of...
Alain Danan's insight:

Very interesting article, where we learn that "The new marketer is a Poogle" ...

more...
No comment yet.
Rescooped by Alain Danan from Marketing Insights
Scoop.it!

B2B Lead Generation Trends 2013

“ Welcome to the 2013 B2B Lead Generation Report! It’s no secret that B2B marketing is undergoing dramatic change. Marketing professionals are under immense pre”
Via Jean-Baptiste Dézard
more...
No comment yet.
Rescooped by Alain Danan from Marketing Insights
Scoop.it!

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014

Nearly Half of B2Bs Expect a Marketing Budget Bump in 2014 | Le Marketing | Scoop.it
“ Business-to-business companies (B2Bs) in the US are looking ahead to 2014, with only 3% expecting a decrease in their marketing budgets next year and nearly half expecting to increase marketing spend.”
Via Jean-Baptiste Dézard
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Thanks to audit firms, Math Men are taking over Madison Avenue

Thanks to audit firms, Math Men are taking over Madison Avenue | Le Marketing | Scoop.it
Deloitte has purchased Seattle digital ad agency, Banyan Branch. Price Waterhouse Coopers has picked up New York digital creative shop, BGT.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

Here's Why 'The Internet Of Things' Will Be Huge, And Drive Tremendous Value For People And Businesses

Here's Why 'The Internet Of Things' Will Be Huge, And Drive Tremendous Value For People And Businesses | Le Marketing | Scoop.it
The Internet of Things will encompass a huge number of connected devices and drive economic value.
more...
No comment yet.
Scooped by Alain Danan
Scoop.it!

A True “Watch Guy’s” Review of the new Samsung Galaxy Gear Smartwatch

A True “Watch Guy’s” Review of the new Samsung Galaxy Gear Smartwatch | Le Marketing | Scoop.it
We compare a smartwatch, the Samsun Galaxy, with a tradition luxury watch, the Breguet Classique. Our conclusion is that smartwatches will not replace luxury watches.
more...
No comment yet.