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Rescooped by Elsie Barone from Modern Marketer onto It is all a Journey.
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Preview "Unlocking Social Media for P.R." @SarahSkerik

Preview "Unlocking Social Media for P.R." @SarahSkerik | It is all a Journey. | Scoop.it

We just finished reading PR Newswire’s ebook called Unlocking Social Media for P.R. Their master blogger and social media expert, Sarah Skerik penned the ebook from a series of her compelling blog entries.

The result is an excellent resource for any marketer looking to jump in to the social media pool. Skerik offers some excellent advice on the big three: Facebook, Twitter, and LinkedIn.


Via The Fish Firm
newhotelus's comment, December 14, 2012 2:10 AM
good to try
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Organizational Storytelling: an interview with Paul Smith

A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...

Via Karen Dietz, Susan Grigsby, Fran Palmer
Karen Dietz's curator insight, December 4, 2012 11:49 AM

Woo hoo! Here are two of my favorite colleagues -- David Hutchens and Paul Smith -- talking about Paul's recent book Lead With A Story.


Paul, who works for Proctor and Gamble, shares with us his insights about storytelling and leadership based not only on his research with CEOs around the country, but also from his own corporate expeirence. That's what I love -- a guy in the trenches sharing lessons with us all.


Now David is no slouch either and is one of the earliest practitioners of working with stories in organizations around knowledge management, knowledge transfer, and systems thinking. He's been on my bookshelf for years now, and I always enjoy our conversations together.


This 60-minute video -- from a Google Hangout that happened a few days ago -- is great. I love the questions David asks and I love what Paul shares with us -- stories about PPTs, how to avoid being a boring, and learning who the real hero is. And that's just for starters!


Thanks guys for a terrific session.


Hey -- each one of you is a leader in your own right. Take the time to dig in here and get even better as a leader!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it