IT in Education
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Min Lan from HigherEd: Disrupted or Disruptor? Your Choice.
Scoop.it!

Coursera will profit from “Free” courses. 8 Monetization Strategies

Coursera will profit from “Free” courses. 8 Monetization Strategies | IT in Education | Scoop.it

Coursera will pay the universities 6 to 15 percent of revenues, which will be determined on a per-course basis and dependent upon the duration of the course, the number and quality of assessments. The company also gets 20 percent of gross profits (accounting for costs and previous revenue). Coursera clearly gets the lion’s share of of the profits, but the burden of attracting students and proving the benefit of its new platform also falls most heavily on the company’s shoulders, much like a 2U model formerly 2tor.

 

So what’s the MOOC model? Here are a few contracts for those interested in reviewing the approach (available through web searches via public postings from the institutions) .

 

** Contract with Regents of the University of Michigan
** Illinois Senate Task Force on Coursera Initiative
** University of Toronto Coursera Contract

 

--------------

There are 8 possible monetization strategies that MOOC providers like Coursera, or Learning Management System providers could adopt:

 

1. Certifications - students pay money to receieve a certification after they have achieved competency from their free learning. (i.e. a badge or pdf document provided by a university or from a recognised badging system)


2. Authentic assessments - students pay money to have their learning assessed and certified at a physical testing site. i.e. assessment centers


3. Recruitment - companies pay money to access student course results to identify potential employees that match the company’s recruitment needs.


4. Screening - companies and educational institutions pay money to gain access to student records to verify that a level of knowledge or expertise has been attained. This would allow access to the company’s recruitment processes or ensure a university course acceptance.


5.Human tutoring - students pay a tutor to help them achieve the desired learning outcomes from the free courses.

 

6. Corporate learning - companies pay money to get customized courses using the free content and to access special features that help their employees gain necessary skills.


7. Sponsorship - sponsors pay money to have their appropriate advertising appear beside course materials. (i.e. textbook publishers)


8. Tuition fees - students pay tuition fees for advanced level learning (afer completing the free introductory course) or gaining specialised skills relating to high paying jobs.


Via susangautsch
more...
No comment yet.
Rescooped by Min Lan from eTEL
Scoop.it!

iPad Apps and Resources for Teachers

iPad Apps and Resources for Teachers | IT in Education | Scoop.it
TCEA is a member-based organization devoted to the use of technology in education.

Via T@T lab
more...
No comment yet.
Rescooped by Min Lan from eTEL
Scoop.it!

ICT in Primary Education: Transforming children's learning across the curriculum

ICT in Primary Education: Transforming children's learning across the curriculum | IT in Education | Scoop.it

Why and how are teachers integrating ICT (Information and Communication Technology) into primary education? In this course we analyse examples from schools in different parts of the world, and bring professional teachers, headteachers and policymakers together to share their best ideas and inspiring stories. The materials in the course are based on studies carried out for the UNESCO Institute of IT in Education, Moscow.


Via T@T lab
Min Lan's insight:

I am in now! 

more...
Jackieland Zhang's curator insight, May 27, 2015 3:22 AM

2015.05.27

deepty gupta's curator insight, May 30, 2015 2:46 AM

This Video has shown the experiences of teachers of primary school who use ICT in their teaching learning process. How a teacher can be a planner and organiser of successful integration of ICT in their classrooms.

RICARDO VIDAL's curator insight, June 27, 2015 1:59 PM

A good point to analize " The importance of all factors in this challenging conjugation of interest". How to make this possible when so many parts are relevant in the learning process. Eager to see how financial, managerial, logistical, organizational and technical elements work together to construct the new paradigm.

Rescooped by Min Lan from eTEL
Scoop.it!

Free Tutorial "E-learning Technologies" (OER)

Free Tutorial "E-learning Technologies" (OER) | IT in Education | Scoop.it
Together with Sandra Schön and Martin Schön I wrote a tutorial about e-learning technologies. It is licensed with CC BY SA and therefore open to anyone who would like to use it. So it is intended t...

Via T@T lab
more...
No comment yet.
Rescooped by Min Lan from eTEL
Scoop.it!

Innovations in learning technologies for English language teaching

British Council

Innovations in learning technologies for English language teaching

Gary Motterum

Via T@T lab
more...
No comment yet.