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Which Social Network is Best for B2B Marketing? - Search Engine Watch

Which Social Network is Best for B2B Marketing? - Search Engine Watch | IT equipment and software | Scoop.it
Econsultancy (blog)
Which Social Network is Best for B2B Marketing?
Search Engine Watch
Which social network is the best for B2B marketing? Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
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Sell-out: Sony sells 6 million PS4 units in four months - Emirates 24/7

Sell-out: Sony sells 6 million PS4 units in four months - Emirates 24/7 | IT equipment and software | Scoop.it
Design & Trend Sell-out: Sony sells 6 million PS4 units in four months Emirates 24/7 Sell-out: Sony sells 6 million PS4 units in four months. 13.7 million software copies sold; PlayStation app downloaded more than 3.6 million times.
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Forrester Study Shows B2B Ecommerce and Mobile a Must - Multichannel Merchant

A profound shift in customer behavior from offline to online channels is fundamentally changing the way in which B2B merchants interact with, sell products and (Forrester Study Shows B2B Ecommerce and Mobile a Must - Multichannel Merchant
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#CES2014 The Future of Consumer Electronics: Connected Ecosystems

#CES2014 The Future of Consumer Electronics: Connected Ecosystems | IT equipment and software | Scoop.it
[This is the 1st of 6 insights we gathered from the Consumer Electronics Show this year at Las Vegas, Neveda, United States] Apple understands that a hardware product is only as good as the software ecosystem it lives in.
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CES 2014: A tech extravaganza in Vegas - USA TODAY

CES 2014: A tech extravaganza in Vegas - USA TODAY | IT equipment and software | Scoop.it
WPTV CES 2014: A tech extravaganza in Vegas USA TODAY You're looking at the big trends on tap for the 2014 International CES, the mammoth annual consumer electronics show in Las Vegas.
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B2B Marketing Content: Creating Thought Leadership | Simply Direct - The Art and Science of Prospecting

B2B Marketing Content: Creating Thought Leadership | Simply Direct - The Art and Science of Prospecting | IT equipment and software | Scoop.it
How to go about creating B2B marketing content that truly illuminates the possibilities for improvement in prospects' business operations or company strategies (RT @SimplyDIRECT_Co: B2B Marketing Content: Creating Thought Leadership #marketing #sales...
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Why customer experience will remain a tough sell | ZDNet

Why customer experience will remain a tough sell | ZDNet | IT equipment and software | Scoop.it
Customer experience has to be more than just CRM with some social content awareness. But, beyond the functional shortcomings of these products, the real challenge may be in finding someone to buy the whole enchilada. Customer experience (CX), is all the rage these days. Got an old customer relationship management (CRM) product? Re-brand it CX and watch sales skyrocket! Or, so, that’s what software vendors would like to see happen. Methinks, it will be a tough sell – here’s why.Customers countMicrosoft begins rolling out CRM Online 2013CRM Watchlist 2014: The Preseason truly beginsOrganizations increasingly integrating CRM, ERP products CX attempts to be more true to the "customer" focus than CRM products ever were. Most CRM tools were never intended to really understand a customer. No, they were intended to codify knowledge of specific buyers and firms with the intent of selling them something else. These solutions had one and only one purpose: help firms cram more sales into the customer base or channel. Later, Marketing Automation solutions arrived. These solutions primarily track the evolution of a raw sales prospect into a highly qualified sales lead. Again, the focus was on driving sales – not understanding or helping the customer.
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B2C and B2B Content Marketing Trends Compared

B2C and B2B Content Marketing Trends Compared | IT equipment and software | Scoop.it
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf].
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Consumer Electronics Industry to Team with ERI for Hawaiian E-Waste ... - The Herald | HeraldOnline.com

Consumer Electronics Industry to Team with ERI for Hawaiian E-Waste ... - The Herald | HeraldOnline.com | IT equipment and software | Scoop.it
Consumer Electronics Industry to Team with ERI for Hawaiian E-Waste ...
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Does Social Media work as well with B2B products?

Does Social Media work as well with B2B products? | IT equipment and software | Scoop.it
I'm a huge social media junkie...love it love it love it. And I know the importance of it to get clients. My question is for B2B products and services though.
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SOCIAL NEWS: 31% of B2B brands are struggling with social | b2bmarketing.net

SOCIAL NEWS: 31% of B2B brands are struggling with social | b2bmarketing.net | IT equipment and software | Scoop.it
A whopping 31 per cent of B2B brands are still struggling with social media, according to B2B Marketing’s Content Benchmarking Report 2013.
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60% B2B Decision-Makers Are Moderately Influenced With Online Content - Dazeinfo

60% B2B Decision-Makers Are Moderately Influenced With Online Content - Dazeinfo | IT equipment and software | Scoop.it
Brafton 60% B2B Decision-Makers Are Moderately Influenced With Online Content Dazeinfo If content is king, then content marketing is the royal way of connecting marketers and consumers.
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Samsung appoints Rob Orr as B2B European telecoms VP - Mobile News

Samsung appoints Rob Orr as B2B European telecoms VP - Mobile News | IT equipment and software | Scoop.it
Mobile News Samsung appoints Rob Orr as B2B European telecoms VP Mobile News Samsung has appointed former BlackBerry UK and Ireland managing director Rob Orr as vice president of B2B for European telecommunications operations (ETO).
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Big Data drives b2b personalization - BtoB Magazine

Big Data drives b2b personalization - BtoB Magazine | IT equipment and software | Scoop.it
Big Data drives b2b personalization BtoB Magazine The days of mom-and-pop shops offering an individualized customer experience have mostly become a thing of the past, but the growth of Big Data may be bringing customization back.
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3D Printing for the Masses: Advanced Technology Meets Consumer Electronics | WYT - Canadian Tech News & Tech Reviews

3D Printing for the Masses: Advanced Technology Meets Consumer Electronics | WYT - Canadian Tech News & Tech Reviews | IT equipment and software | Scoop.it
The real challenge for tech innovators, entrepreneurs and engineers working in the field of additive layer manufacturing is to identify what cannot be printed on a 3D printer.
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BMW Steals the Show at Consumer Electronics Expo

BMW Steals the Show at Consumer Electronics Expo | IT equipment and software | Scoop.it
This year’s staging of the Consumer Electronics Expo will be quite memorable since BMW stole the attention of most patrons with its new self-driving cars.
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CES 2014: Consumer Electronics vs. Consumer Experiences

CES 2014: Consumer Electronics vs. Consumer Experiences | IT equipment and software | Scoop.it
Summary Bullets: CES 2014 continued the trend of including high-profile participation from players outside the consumer electronics world. This trend is best understood in terms of enabling ‘consum...
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Trends to watch at the upcoming Consumer Electronics Show - KPAX-TV

eWeek Trends to watch at the upcoming Consumer Electronics Show KPAX-TV At this year's International Consumer Electronics Show, the televisions will be bigger, the watches smarter and more attractive, and the homes and cars more connected.
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Amazon launches Login and Pay for e-commerce businesses | B2B Management

Amazon launches Login and Pay for e-commerce businesses | B2B Management | IT equipment and software | Scoop.it
BtoB Magazine features the latest digital marketing news, tips, strategies and resources for b2b digital marketers.
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10 Ways B2C Content Marketing Is Different From B2B

10 Ways B2C Content Marketing Is Different From B2B | IT equipment and software | Scoop.it
B2C Content Marketing Laggards Narrow Gap With B2B - New CMI Study and How B2C Content Marketing Is DIFFERENT You knew the gap between B2C laggards and…
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Sales disruption eruption: B2B sales go consumer - Forbes

Sales disruption eruption: B2B sales go consumer - Forbes | IT equipment and software | Scoop.it
Sales disruption eruption: B2B sales go consumer Forbes Two trends―the consumerization of the enterprise and ever-more distributed decision makers―have opened the door for the digital B2B enterprise sales model.
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Why Content And Social Media Are A Perfect Match For B2B Marketers [INFOGRAPHIC]

Why Content And Social Media Are A Perfect Match For B2B Marketers [INFOGRAPHIC] | IT equipment and software | Scoop.it
Did you know that 72 percent of business to business (B2B) buyers say that they use social media in some capacity during the buying process, and that more than half (53 percent) follow discussions on social media channels such as LinkedIn, Twitter...
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Sony Announces New 4k Handycam Consumer Camcorder | Digital Camera Review

Sony Announces New 4k Handycam Consumer Camcorder | Digital Camera Review | IT equipment and software | Scoop.it
SAN DIEGO, Sept. 4, 2013 - Today Sony Electronics unveiled its first 4K consumer camcorder - the new FDR-AX1 4K Handycam. Now video enthusiasts can capture 4K content for expressive, powerful imaging with incomparable levels of clarity and exquisite color in every scene.
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Amazon India now selling consumer electronics - Gigjets

Amazon India now selling consumer electronics - Gigjets | IT equipment and software | Scoop.it
Gigjets Amazon India now selling consumer electronics Gigjets Amazon India today has launched three new stores and they are finally selling electronic devices in the Indian market.
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AVT-PR-Avnet Technology Solutions Wins Global Awards for...

AVT-PR-Avnet Technology Solutions Wins Global Awards for... | IT equipment and software | Scoop.it
Avnet Technology Solutions today announced it received two Cisco Partner Summit Global awards. (Congrats @Avnet on receiving two global distribution awards from @Cisco_Channels!
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"United States Consumer Electronics Report Q2 2013" Published - SBWire (press release)

"United States Consumer Electronics Report Q2 2013" Published - SBWire (press release) | IT equipment and software | Scoop.it
"United States Consumer Electronics Report Q2 2013" Published SBWire (press release) Boston, MA -- (SBWIRE) -- 06/25/2013 -- We project that US consumer electronics spending will grow by about 5% in US dollar terms in 2013, with growth areas...
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