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Embracing Digital Technology: A New Strategic Imperative | Resource

Embracing Digital Technology: A New Strategic Imperative | Resource | IT English | Scoop.it
The “Front Line” of Digital Transformation:  Opportunities Are Clear, But The Journey To Get There Less So
Research from Capgemini
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Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

Tablets Poised To Overtake Smartphones As Shopping Device Of Choice | IT English | Scoop.it
When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason.
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Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season

Twenty-Five Percent Fewer CMOs Using Mobile Marketing This Holiday Season | IT English | Scoop.it

Being a writer I am of course a "word" guy, go figure. For whatever reason the first word that came to mind when I read the results of a survey of 100 CMOs was dichotomy - which means "the difference between two opposite things".

 

As the title of this article says 25% fewer CMOs are using mobile marketing this holiday season. This stat comes courtesy of the aforementioned survey, conducted by BDO. Yet how can you explain this number when you consider the fact that a) mobile marketing is exploding right before our very eyes and b) companies such as eMarketer are predicting a 15 percent rise in mobile shopping this holiday season?...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 10, 2013 9:57 AM

WTH? A 25% drop in use of mobile marketing? CMOs seem to be losing their collective touch with reality during this holiday marketing season.

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Mobile Apps- Free Tools to Build Your Own Apps

Mobile Apps- Free Tools to Build Your Own Apps | IT English | Scoop.it
Mobile apps, in a lot of ways rule the web world today.
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Online And Mobile Generate Record Revenue During Thanksgiving Weekend

Online And Mobile Generate Record Revenue During Thanksgiving Weekend | IT English | Scoop.it

Results from Thanksgiving weekend confirm that e-Commerce and mobile accounted for more sales than any previous year, and industry experts predict that more consumers will turn to the web to shop through New Year’s Day.The Adobe Digital Index, which examined 180 million visits to 1,000 retail web sites, reported that Thanksgiving Day generated close to $1.1 billion in sales, marking the first time the day generated more than $1 billion. ComScore reported that Thanksgiving Day revenue totaled $766 million, and ranked Cyber Monday as the heaviest U.S. online spending day in history at more than $1.7 billion.“.…


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Jeff Domansky's curator insight, December 10, 2013 10:05 AM

CMOs take note.

Ray Beauchamp's curator insight, December 12, 2013 11:56 AM

ComScore reported that Thanksgiving Day revenue totaled $766 million, and ranked Cyber Monday as the heaviest U.S. online spending day in history at more than $1.7 billion.“.…