Being a writer I am of course a "word" guy, go figure. For whatever reason the first word that came to mind when I read the results of a survey of 100 CMOs was dichotomy - which means "the difference between two opposite things".
As the title of this article says 25% fewer CMOs are using mobile marketing this holiday season. This stat comes courtesy of the aforementioned survey, conducted by BDO. Yet how can you explain this number when you consider the fact that a) mobile marketing is exploding right before our very eyes and b) companies such as eMarketer are predicting a 15 percent rise in mobile shopping this holiday season?...
Results from Thanksgiving weekend confirm that e-Commerce and mobile accounted for more sales than any previous year, and industry experts predict that more consumers will turn to the web to shop through New Year’s Day.The Adobe Digital Index, which examined 180 million visits to 1,000 retail web sites, reported that Thanksgiving Day generated close to $1.1 billion in sales, marking the first time the day generated more than $1 billion. ComScore reported that Thanksgiving Day revenue totaled $766 million, and ranked Cyber Monday as the heaviest U.S. online spending day in history at more than $1.7 billion.“.…
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