ISO Mental Health & Wellness
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ISO Mental Health & Wellness
About living with (or recovering from) Mental Disorders and Co-Dependency
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The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making

The End Of Rational Vs. Emotional: How Both Logic And Feeling Play Key Roles In Marketing And Decision Making | ISO Mental Health & Wellness | Scoop.it
One of the longest-running debates in marketing is whether to use a rational or emotional advertising approach in marketing--but cognitive science says that argument is pointless.
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OCPD - Scattered Thoughts from the Front Lines: Empathy vs. Sympathy vs. File Not Found

OCPD - Scattered Thoughts from the Front Lines: Empathy vs. Sympathy vs. File Not Found | ISO Mental Health & Wellness | Scoop.it

When we say we want a partner to demonstrate empathy, is perhaps what we really mean  sympathy?

 

The point has been made by some of my friends battling OCPD is that it's not that they necessarily lack empathy (though sometimes they do). In fact, when someone they love is hurting, they are often all knotted up inside, hurting with and for their partner, but often, none of that shows on the outside.

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